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Showing posts with label WIX. Show all posts
Showing posts with label WIX. Show all posts

The Writer's Toolbox #2: More Must-Have Tools for Writers


This week Ruth Harris gives us more must-have tools for writers in the second installment of her "Writer's Toolbox" Series. Lots of stuff here that's available FREE or cheaply.

This is another post—like the one about global markets last week—that reminds me how much I still don't know about this business. I have to admit I've never made out a style sheet. My publisher kindly has done this work for me, but I do need to learn this stuff.

Ruth really knows what she's talking about here. Before she was a high-powered editor (and later, publisher) at several Big Six Houses, AND a bestselling author on the New York Times bestseller list, Ruth Harris worked as lowly copywriter in Macmillan's textbook department. She worked in a "bullpen" and learned the trade from experienced, no-nonsense copy editors. She says it was a great education and foundation for what was to come.

Once again, Ruth brings us the benefits of her years of professional expertise. Take it away, Ruth!

                                                                                                       ...Anne

The Writer’s Toolbox #2
Style sheets, style guides, code breaking + the best copyeditor’s query ever...and a copy editor joke
 by Ruth Harris

Style sheets

Look, guys, I don’t want you to freak out but you need a style sheet. 

Even if you’re trad-pubbing, you'll probably need one because publishers have cut back. Copyediting, like a lot of things, ain’t what it used to be. 

And if you self-pub and plan to hire a copyeditor, a style sheet will alert him/her to the basics of your manuscript and save you both time and money.

In case you don’t know what a style sheet is and maybe have never even heard of one, a style sheet is a list of all the important data—names, addresses, dates, people and places—in your manuscript. Making a style sheet is straightforward: the first time a character’s name (or any other data) is mentioned, add it to your list. Simple as that.

Basically, your style sheet is a road map to your book, a quality-control tool that provides coherence and consistency. A style sheet is analogous to continuity in a movie and will ensure, among other things, that your characters don’t suddenly change names—or worse—in the middle of your novel. Trust me, it happens.

Like this: Your MC is James Q. Black. You don’t want him to suddenly to become Jimmy Z. Brown and confuse the hell out of the editor you’re trying to sell. Because, guess what?, you won’t make the sale. A style sheet will save you from the vagaries of memory—and from yourself.

Or this: If you self-pub, you want to make certain your reader knows exactly which character is dangling off the edge of a cliff by the fingertips, don’t you? Is it James Q. or Jimmy Z, or, god forbid, Jane Z.—reader wants to know!

Example #2: Your heroine, Suzie Smith, lives at 21 Main Street. Add Suzie Smith plus her address to your style sheet. Will save you from calling her Suzy Smith a few chapters later and makes sure you refer to her address as 21 Main Street. Not twenty-one Main Street. And certainly not 22 Maine Avenue.

Suzie’s bff works at Lulu’s Bakery. Add bff’s name and Lulu’s Bakery to your style sheet. Loulou’s Bakery? What’s dat and what’s it doing in this story? A confused reader is a reader who’s going to lose interest.

Ace fiction editor Beth Hill, explains her approach to style sheets here and offers some useful how-to details. Deanna Hoak, star sf/f copyeditor, discusses the importance of style sheets here. She shares examples of actual style sheets here so you can see what they look like. You will find more about style sheets and a FREE downloadable template here.

Related to the style sheet are character descriptions that ensure a blonde is blonde (unless a change in hair color is critical to the plot). A six footer is six feet. A scar on the right side of a character’s face stays on the right side, doesn’t move to the left or completely disappear (at least not without a credible explanation).

Style guide or style sheet? Is there a difference?

Apple and oranges, bay-bee, although IRL ("in real life"...translation for the not so cool kids like me...Anne) sometimes there is overlap. Generally speaking, though, a style sheet keeps track of the nuts and bolts: 21 Main Street not twenty-one Main Street or 22 Maine Street, remember?

A style guide, OTOH (on the other hand), offer suggestions about how to write. Some publishers provide a style guide, a sort of house rules for writers. 

This FREE style guide from The Economist emphasizes clarity—a goal every writer is (or should be) aiming for.

Here are some samples from the Economist style guide: 
  • Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut out a word, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English equivalent. (I heartily endorse this one. So much tech info seems to be written in Klingon...Anne)
The New York Times Style Guide ($13) is here. And here's a useful FREE overview of the AP Style guide. An entertaining consideration of the difference between a diaeresis and an umlaut (don’t forget the diphthong!) in The New Yorker.

FREE download of Fowler’s Modern English Usage here  (McAfee seems to think this is a dangerous site, but I went there with no dire consequences...Anne) . How to choose a style guide. William Strunk’s classic The Elements Of Style FREE download.

Elmore Leonard’s beloved classic 10 Rules of Writing is a style guide with the stated goal of keeping the writer invisible to the reader.

Writers from Zadie Smith to Hilary Mantel spell out their approach in a great article in the Guardian on rules for writers. Here are rules for writing dialogue and William Safire’s witty Rules for Writers.

Writing teacher Roy Peter Clark reflects on the power of the short sentence here.

Just remember, rules are suggestions, not iron-clad laws. Once you know them and use them confidently, you can (maybe) break them as long as you know what you’re doing.

Preparing your manuscript

Related to the good housekeeping aspect of a style sheet is preparing your manuscript so that your book looks professional. Here, from the University of Chicago Press, is an easy-to-follow FREE guide to the details of manuscript preparation.

You will find more FREE information about preparing different kinds of manuscripts for submission—books, journals, art—here from the Chicago Manual of Style.

Breaking the code, or: working with an editor

Your editor has just returned your manuscript and it’s covered with doodles, squiggles and hieroglyphics. Those weird-looking doodles aren’t top-secret CIA spy codes or the formula for making an H-bomb in your kitchen.

They’re called editor’s (or proofreader’s) marks and, in order to communicate with your editor, you need to understand his/her language. You’ll find a handy Rosetta Stone here.

Format your manuscript for publication.

I wrote about formatting in the first Writer’s Toolbox but, since then, other on-line formatters have turned up on my radar.

  • Legend Maker for Mac costs about $30 and will turn your manuscript into epub or mobi format. Comes with a user guide, validators and on-line support. Find out more about Legend Maker here.
  • Mobipocket Creator converts Word files to .prc files that can be uploaded directly to Kindle. Mobipocket Creator is a FREE download here.
  • Kindlegen is Amazon’s own FREE downloadable tool for formatting your book into a Kindle-friendly format. Kindlegen is available for Windows, Mac and Linux. 

Build your own website/blog

Even if you’re not a tech guru, a number of on-line helpers make the job of creating a professional-looking website or blog doable without fainting spells or hair-pulling. WordPress, Blogger.com, Wix and Weebly all have their proponents and all of them are FREE.

To help you decide, here’s more info: A Blogger vs. WordPress shoot out. A Weebly review. Weebly/WordPress comparison. Wix/Weebly compare and contrast.

Link shorteners

Google has one. Other flavors include is.gd, rd.me and tinyurl. Twitter and Hootsuite provide their own shorteners and bit.ly lets you create bundles, useful when you want to tweet a single link to send readers to your book at Kindle, Nook, Kobo, iBooks, etc.

Best editor’s query


“It’s not clear whose orgasm this is. Please clarify.”

Thanks to @SarahFrantz for this gem.

Copy editor joke

Q: How many copy editors does it take to change a light bulb?

A: This wording does not conform to our style guide.

Whew! Are you madly clicking on those links, scriveners? You don't have to do them all at once, the way I did. But you can ask Ruth questions about which style guides, web hosts, etc work for her, and what she'd recommend. Do you have any tools to add? 


Book Bargain of the Week





5 full-length novels by million-copy NYT bestseller and Romantic Times award winner Ruth Harris. 2000 pages of quality fiction.

Decades (Book # 1) Top 5 on Movers and Shakers. This bestselling classic is the compelling story of a marriage at risk, a family in crisis and a woman on the brink set against the tumultuous decades of the mid-twentieth century. "Absolutely perfect." ...Publisher's Weekly "Terrific!" ...Cosmopolitan "Powerful. A gripping novel." ...Women Today Book Club

Husbands And Lovers (Book #2) Million copy New York Times bestseller! Top 10 on Movers & Shakers! Winner, Best Contemporary, Romantic Times! The story of a shy wallflower who turns herself into a lovely and desirable woman and the two handsome, successful men who compete for her love. "A contemporary tale of passion and commitment. Steamy and fast-paced, you will be spellbound." ...Cosmopolitan

Love And Money (Book #3) #1 on Amazon's Movers and Shakers. Honored by the Literary Guild and the Book-of-the-Month Club. Rich girl, poor girl. Sisters and strangers until fate--and murder--bring them face to face. "Richly plotted. First-class entertainment." ...NY Times "Fast-paced, superior fiction. A terrifically satisfying 'good read.'" ...Fort Lauderdale News Sun-Sentinel

Modern Women (Book # 4) Million-copy NYT bestseller! #1 on Movers and Shakers! Three likable, dynamic women--and the men in their lives. The right men. The wrong men. The maybe men. "Funny, sad, vivid, and raunchy. Harris seeks to enliven and entertain, and she does it in spades." ...The Cleveland Plain-Dealer  "Ruth Harris's rapier wit spices up a superb 'rags to riches' novel. You'll love Modern Women." ...West Coast Review of Books "Sharp and stylishly written." ...Chicago Sun-Times

The Last Romantics (Book # 5)--A sweeping love story set in Paris and New York during the glamorous Jazz Age of the 1920's. He is dashing, handsome and celebrated but dangerously flawed. She is beautiful, talented, lonely, haunted. Fate brings them together but will the tides of history keep them apart? "I love it, I love it! Fantastic, immensely readable." ...Cosmopolitan "Gloriously romantic" ...Kirkus

Opportunity Alerts

WILDA HEARNE FLASH FICTION CONTEST $10 ENTRY FEE. 500 words. Any theme. Semi-finalists will be chosen by a regional team of published writers. The final manuscript will be chosen by Susan Swartwout, publisher of Southeast Missouri State University Press. Winner receives an award of $300 and publication in Big Muddy: A Journal of the Mississippi River Valley. Deadline October 1st.

The Harper's Bazaar UK Short Story Prize is open to all writers. NO ENTRY FEE. Are you the next Dorothy Parker or Anita Loos? Submit an original short story (up to 3,000 words) on the subject of 'spring' to:shortstory@harpersbazaar.co.uk. The winning entry will appear in the May 2014 issue. Its author will be able to choose a first-edition book from Asprey's Fine and Rare Books Department to the value of £3,000 and enjoy a week-long retreat at Eilean Shona House, on the 2,000-acre private island off the west coast of Scotland where JM Barrie wrote his screenplay for Peter Pan. Deadline December 13th.

The Rumpus has launched the Weekly Rumpus and is calling for submissions. They are interested in "sharp, fresh, original work that grapples with life as it is really lived and felt in the world today. We want writing that walks on a wire, questions conventions, conveys a vision." 1000-6000 words. Here's their submissions page.

SMOKE AND MIRRORS podcasts. Get your short story recorded FREE for an online podcast! Fantastic publicity if your story is accepted by SMOKE AND MIRRORS. They broadcast about three stories a week. Spooky, dark tales preferred. No previous publication necessary. They judge on the story alone.

WILD LIGHT POETRY CONTEST The $25 entry fee is a little pricey, but this is run by the prestigious Red Hen Press and offers a prize of $1,000 and publication in The Los Angeles Review. Submit up to three poems of up to 200 lines each. Deadline October 15th.

***

This week Anne is visiting the Alliterative Allomorph, where she's talking about how the indie revolution has positively affected all readers, even if you still only buy paper books at brick and mortar stores. 

Top 10 Self-Sabotaging Mistakes of Author-Bloggers


Aspiring writers are told we should all be blogging. If you're willing to make the commitment, I do think it's the best way to start building platform and getting your name out there.

If you have no Web presence, agents, reviewers and readers are a lot less likely to take you seriously.  The quickest, cheapest, and most reliable way to get that presence is to blog.

Before I started blogging, if you Googled my name, you'd find no mention of me until maybe page five. (I strongly suggest all authors Google themselves regularly to see what's happening to your name. It's not vain; it's more like checking in the mirror to see if there's any spinach on your teeth.)  These days,If you Google "Anne R. Allen" you have to go the bottom of page 12 before you find an entry for somebody else. (Carrie-Anne R. Allen, I apologize.) Almost all those entries relate to my blog.

So blogging does work. Not as a direct sales tool, but as a way of building platform.

But you have to do it right.

That means you need to keep your goal in mind.  If you are blogging to make a name for yourself as an author, then please, people, tell us what it is! I know this sounds like a no-brainer, but there are so many writers hiding behind cutsie monikers, I assume they're following somebody's bad advice. Don't listen to it!  If you want to become a professional writer, DO NOT bop around the Interwebz pretending to be one of your characters, an anonymous pundit, or your dog.

Unless you're planning to publish your books under the pen name "Fido" or "Anonymous Snarkisaurus" you're going to be wasting your time.

On the other hand, if your real name is Marilyn Manson or Stephen King, choose yourself a good pseudonym NOW and blog with that name. Otherwise everything you do online is going to be promoting Mr. Manson or Mr. King and not you.

Here are some of the other ways I see new authors sabotaging themselves:

#1 NO BIO 

Post a full ABOUT ME PAGE on the blog with a nice peppy bio and a good photo of yourself. Need help in writing your bio?  Read my post on how to write an author bio here.

And for goodness' sake, put your name prominently on the blog, preferably in the header. I’ve visited writing blogs where I can’t even find the author’s name mentioned.

Do NOT expect people to know that “Scribblings on Sand” is written by Susie S. Sands, paranormal romance author. You're blogging to promote yourself as an author--not beach scribbling. So give the Google spiders a fighting chance at finding you.

When people want a Stephen King novel, they don't Google "horror novels set in Maine,"or "scary clowns." They Google his name.

Make your own name Googleable. That's the whole point.

REMEMBER: YOUR NAME IS YOUR BRAND!!!

#2 NO CONTACT INFO

I’d say at least 75% of writers do this. You don’t know how much time I’ve wasted combing blogs for your email address so I can contact you to ask a question about your blog, ask you to guest blog, or ask you to participate in something that might help you with book promotion.

Opportunity knocked and nobody was home.

There is no point in blogging if people can’t reach you!! If you want to be anonymous, write in your basement with a kerosene lamp and a #2 pencil. Nothing wrong with that. But if you want to be taken seriously as a professional author in the 21st century, offer your professional contact  information.

The best place for your contact information is on your “ABOUT ME” PAGE.

#3 NO INFORMATION ABOUT YOUR BOOKS

Have books for sale? Tell us about them. List each book, give a synopsis, some review quotes and links so we can buy them. Your blog shouldn’t be one non-stop sales pitch for your books, but don’t go overboard the other way and neglect to mention them at all. Even if you have a separate website, you want to mention your books on your blog, too.

Contemporary consumers want things to be easy. This is why Amazon is so successful as a retailer. The one-click purchase is genius. So make it as easy as possible for people to buy your books.

I suggest all published authors have  a book page on your blog or a link to your website's book page.  If you want examples of book pages here's Ruth's Book Page and mine.

#4 TOO MANY BLOGS

How many is too many? For most writers, two is too many, because you end up neglecting one or the other 50% of the time. As Kristen Lamb says : "When do writers need multiple blogs? Um, never."

Unless you write erotica or extreme political stuff that’s not suitable for all readers, put all the stuff on one blog. Don’t make your readers jump through hoops to find your author blog.

If you want to blog about recipes AND zombies AND collecting floaty pens, use your pages. Blogger has 20 of them. Until you fill them all up, you do not need a second blog.

If you write books under different names, have a page for each. Ruth Harris and I share a blog. We don’t even write in the same genre. I write rom-com mysteries and she writes womens’ fiction and thrillers. But we are able to co-habit. We have a page for Ruth’s books and a page for Anne’s. We also have an About Ruth page and an About Anne page. And we still leave much of the blog unused.

If you write SciFi under the name Brad Goodyear and sweet romance under the name Beryl Goodwife, find a neutral color scheme and let Brad and Beryl share. Everybody who is trying to find you will be grateful.

#5 NOT LINKING YOUR BLOG TO YOUR WEBSITE AND OTHER PUBLISHED WORK

I don’t think most new authors actually need a separate website. If you have a professional-looking blog, it can provide all the information the media, publishers, agents and readers need. That way they don’t have to jump through extra hoops. Every time you make the reader click through to another site, you lose a goodly percentage of them.

I know not all people agree with me, but this is what I see when an author has a website as well as a blog:  “Look, I have a fancy, expensive website. It duplicates all the information on my blog, but hey, I spent money on it so I’m a REAL writer.”

So Ruth Harris and I aren’t real writers? Neither is Nathan Bransford?

But if you do have both, for goodness' sake put a link prominently on both sites. It is amazing how many times I've read a blogpost and come to the end and discovered there's no way to find out anything about the person who wrote it except to leave the blog and Google the author's name. How many people are going to do that?

This is also true of your published work. Have you guest posted on other blogs? Give us a link. Have you published short stories, essays, or done interviews for online zines? Let us know. Don't make us go on a scavenger hunt to find out who you are.

#6 MAKING COMMENTING DIFFICULT

Moderating comments on new posts is a big barrier to commenters. So is the CAPTCHA (that word verification thing that proves you’re not a robot.)

Yes, when you’re well established, you may get a lot of trolls and spambots and have to turn on CAPTCHA and moderate more closely, but until you do, make it as easy as possible for people to comment. The CAPTCHA these days is often so difficult it can take 5 or 6 tries to get it right. Guess how many people are going to stick around that long? Three tries is my limit, people, no matter how good your post is.

I realize most new bloggers don’t even know the CAPTCHA is there, and you should be warned that even after you turn it off, the Blogger elves may turn it back on.  So if your comments start falling off, ask a good friend to check for you to see if that sneaky CAPTCHA is back on your blog.

In Blogger, the place to turn off the CAPTCHA is in the “privacy” menu on the dashboard.

We're popular enough that we get a lot of spammers here, but I still have the CAPTCHA disabled and delete the spam by hand. Yes, it's a bit time consuming—but it's consuming MY time, not my readers'.  I think that's one of the reasons people keep coming back.

#7 MESSY, CROWDED, UNREADABLE BLOGS

I usually won’t read a blog that’s “monetized” with a lot of flashy ads. Unless the content is spectacular and unique, it’s not worth the annoyance. And if you’re not making any money from it, why crowd your blog with a lot of detritus? Don't use loud, quarreling colors or lots of flashy graphics.

Also note that many of your readers, especially those of us over forty, find a light font on a dark background difficult to read.

(I am so grateful to my readers who pointed out that a too-light color for the links is an annoyance too. You can change the colors and fonts in the "advanced" section of your design template. I discovered it's pretty easy, and if you don't like it, you can change it back to the default design.)

Yes, I know Blogger offers that cool Goth-looking template, but realize that a dark blog with light lettering will drive away a good deal of your possible audience.

# 8 SLOW LOAD TIME

Yeah, that video of your cat trying to kill the garden hose may be really cute--but if it takes so long to load that you lose ¾ of your visitors before they read your content, it’s not going to be building platform for you.

If you're a writer, you want to showcase your writing, not your video-making skills.

Any kind of animation slows your load time. People like me who check out dozens of blogs a day are out of there before we can see all your cute stuff.  I used to follow one writer’s blog regularly. He had great things to say. I’m sure he still does, but when he added animation, I had to drop him. We are all pressed for time.

Also, it’s good to be aware that Alexa rates blogs by loading time as well as number of hits.

#9 NOT BLOGGING TO A SCHEDULE

When people come back looking for a new post and don’t find one for a month, they’ll write it off as a dead blog.

But if you put a notice “Updated monthly” you eliminate the problem. You now have a schedule.

As most of you know, I advocate Slow Blogging (once a week or less: quality over quantity.) But of course daily blogs get popular faster and attract the Google spiders, so if you want to blog three days a week or more, go for it—just make sure you love blogging enough to make a long-term commitment to keep to that schedule.

The problem arises when you blog every day for a month, then leave the blog hanging for three. People stop coming back. But if you say initially that you’re going to blog once a week, nobody will be disappointed.

“No, No!” you say, raising hand to feverish forehead. “I’m not the kind of person who can be chained to an arbitrary schedule. I’m CREATIVE!”

Yeah, yeah, so are the rest of us.  Write the posts when your blogmuse is in residence, and save up the posts to post on a schedule.

#10 NO TWITTER HANDLE ON YOUR BLOG

Don’t make people click through your tweety bird icon to go to Twitter and find it out. It should be right there on the page. In fact, we should all get in the habit of posting our Twitter handle along with our byline so people can tweet the post and give us credit for it. Porter Anderson wrote a great piece for Rachelle Gardner on the subject that’s a must-read.


Do I say all authors should blog? No. Some authors aren't suited to it. Writing a nonfiction piece every week can be tedious, especially when you're in the middle of writing a novel. Some people can't come up with enough ideas, or they're not quite sure what their genre or author "brand" is going to be.

That doesn't have to keep you from participating in the blogosphere. You can build a simple website landing page as your home base (which makes you searchable) and comment on other people's blogs. (Wix offers a simple free website that looks easy to use and Google-friendly.) Commenting on popular blogs is a great way to get your name known in the blogging community.

But that means you want to comment under your OWN NAME. I'm going to say it one more time: YOUR NAME IS YOUR BRAND. Anything you do on social media needs to be branded with whatever name you write under, or you might as well be in that basement with the kerosene lamp.

What about you, scriveners? What annoys you about author blogs? Do you blog under your own name? Do you have your name in your blog header? Do you think CAPTCHA is offensive to the robot community? Is your real name Marilyn Manson?

Attention Email Subscribers! Feedburner has apparently had a meltdown and is no longer sending emails to many people subscribed to this blog. This seems to be happening all over the blogosphere. Many bloggers are switching to other email programs, but since I'm a cybermoron, it's going to take time, sweat and copious tears to figure out how to switch to MailChimp  (Plus I'd lose the subscribers who ARE still getting emails. It does work some of the time.) So if you'd like to get notifications of new blogposts, and Feedburner has let you down, just send me an email at annerallen at yahoo dot com. I will put you on my list of personal blogfriends and send you a notice when the Sunday blogpost is up. (I promise not to spam you with anything else.)