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Showing posts with label Donna Fasano. Show all posts
Showing posts with label Donna Fasano. Show all posts

How to Blog: Essential Do's and Don'ts for Author-Bloggers

by Anne R. Allen

Do all authors have to blog?

Nope.

Blogging doesn't sell books. Not directly. And it's not a particularly good way to attract an agent (agents will glance at your blog if they're considering your query, but mostly to make sure you're not wearing a tinfoil hat and advocating the invasion of Canada.)

So what is blogging good for?

It's a way to make friends. With your readers and other writers.

John Green, superstar author of The Fault in Our Stars said on NPR last week that writing books is a life "in which you're in your basement alone for years and years, saying, 'Marco. Marco. Marco. Marco. Marco. And then if you're lucky, someone writes you and says ... Polo."

A blog provides people with a place to say "Polo."

(For non US readers, "Marco Polo" is a kind of annoying game of tag American children play in backyard swimming pools. The origins are unknown, although lots of people offer inventive stories "explaining" it on the Marco Polo game Wikipedia page.)

I spent the first few years of my blogging career saying Marco, without getting many Polos in return, until I won a contest run by uberblogger and then-Curtis Brown agent, Nathan Bransford. The prize was a guest spot on his blog.

That was my first lesson in "DO" #6 below.

I recently found my old journal from the day I got that guest spot. I had also just got the 70th follower on the blog. What an exciting day!

Four years later, the blog is getting 75,000 hits a month and Nathan is going to visit HERE next week...

So if you have a new blog, hang in there. You will get a readership. But it takes time.

I got an email from a reader recently asking if I was ever going to write about blogging for authors. I thought I'd been writing about blogging entirely too much. But I realized I hadn't written much recently, and other pieces have usurped my "how to blog" posts in the Top Ten posts in the sidebar.

So I figured it might be smart to provide an index of my "How to Blog" posts. Eventually I'll put a version of this post on a separate page for easy reference.

The problem with starting an author blog is that most of the instructions on blogging come from marketers and SEO specialists—people who blog with the purpose of getting revenue from the blog itself.

But as an author, you don't need to worry about advertisers and SEO isn't your top priority. Your blog is simply a part of your social media presence—your home on the Web where folks can stop in to chat. The only thing you want to advertise is your own books (and maybe your guests' books.)

Unlike a monetized blog, an author blog shouldn't be your main focus. And it shouldn't take too much time from your WIP.

Not that there's anything wrong with deciding you prefer blogging to writing books. Last week Nina Badzin wrote an inspirational post here about what happened when she did exactly that—and turned her love of blogging into a successful freelance writing career.

If you write primarily nonfiction—as a freelance essayist, journalist, or nonfiction book author—a blog is essential. You should start one as soon as you hang out your shingle. It's your portfolio on the Web: the place where people can stop by and see what you do.

But if you're pretty sure fiction is your primary medium, when should you start a blog?

Some writers start to blog too early in their careers and find it’s a time suck that keeps them from their fiction writing goals.

I don't think you have to worry about blogging if—

  • You’re at a stage where you need to put 100% of your writing time into learning your craft and getting that WIP onto the page. 
  • You’re a student who loves your creative writing class and hopes to be a writer someday, but you’re not sure what genre you’ll want to write or if you'll want to write novels, screenplays, poetry or whatever.
  • You’ve written a NaNo novel and a few short stories but you know you've got a lot to learn and you're not ready to start submitting things yet. 
  • You’ve been to a few writers conferences and you’re working madly on edits on your first novel and you’ve got this new idea you’re just dying to get on paper...
That’s not to say there’s anything wrong with blogging if you’re at any of those stages. For some of us, blogging is just plain fun. Playing around with words is good at any stage of your writing career, as long as it doesn't keep you from your basic writing goals.

But don’t feel pressured to jump in before you're ready. Blogging is a commitment. Don’t start if you don’t have the time or discipline to follow through.

I suggest you write at least four blogposts (more is even better) and have them ready to go before you set up the blog.

When should you start?

It's good to have a blog going by the time you start to send out queries or self-publish your first book.

You will need a website anyway. (Sending out a query when you don’t have a website is a waste of time. Many agents and editors reject on that item alone.) A blog is a website—while a Facebook, Google +, Twitter or Pinterest page is not. Nothing that requires membership counts. And a blog hosted by Blogger or Wordpress is free as well as being interactive—as opposed to a static website. So it counts as “social media.” It’s a two-bird stone.

Blogging provides the most effective long-term strategy for writers to get their names out there into the marketplace and interact with the public, because:
  • You’re a writer. Blogging uses a skill you’ve already got. 
  • Other social media are subject to faddism and rapid changes. (Facebook has become much less effective now that you have to pay to reach more than a handful of readers.) 
  • Blogging is the social medium that gives you the most control over your brand.
But author-bloggers usually make one huge mistake: we follow rules established by other types of bloggers.

I made this mistake myself. 

Thing is: as an author, you are not blogging to monetize, so a lot of the standard rules don’t apply. You're blogging to make yourself an interactive home on the Web—a place for agents/fellow writers/fellow bloggers/publishers/editors/readers to find you and communicate with you. It's a place to establish your brand.

And your brand is YOU.

Here are some basic blogging rules authors would be wise to heed:


1) DO use an uncluttered, easy-to read design


Be aware that a light font on a dark background is hard to read for most people. Plus it tends to look like a 1980s computer interface. And it can scream "amateur". Light and bright and uncluttered is appealing and gives your blog a modern look.

If you use a standard Blogger or Wordpress free blog, the templates are pretty hard to mess up as long as you don't choose one of those white-on-black ones. (pale gray on white isn't that great either.) If you go with a Web designer and a self-hosted blog, don't let them talk you into too many bells and whistles.

And remember most people find pop-ups annoying.

2) DO learn to write good headers. An intriguing header is essential!


A good header should:
  • Ask a question or provide an answer. 
  • Attract search engines. 
  • Make a good Tweet (even if you aren’t on Twitter, you want somebody else to tweet it and spread the word.) 
  • Promise the reader something of value: information or entertainment 
Note: One-word and enigmatic titles may delight your muse, but minimalism won’t attract blog readers. Also stuff that’s unfocused, doesn’t inform, and nobody’s likely to Google.

Titles like “Scribbles”, “Alone,” or “Sad Thoughts” are not going to get you many hits. These are not words or phrases people are likely to search for, and they don't entice or offer anything. Look at the titles of our top ten blogposts for ideas on what works in a blog header. Numbered lists and questions work best.


3) DO include share buttons, a "follow" widget and a way to subscribe to the blog


Hey, somebody might stop by and like what they see. You want them start spreading the news. And come back.

Those little "f" "t", "g +1" and other buttons allow people to share your brilliant words to their Facebook, Twitter and Google+ pages. They are the way you will build a following. Put them up there even if you personally don’t use those sites.

It's how people will hear about your blog.

If nobody can Tweet or share a post they like, you're relying entirely on search engines for discoverability. Trouble is, a search engine can't find you unless you have a lot of traffic. And you can't get a lot of traffic unless people Tweet you. The Catch 22 of social media. Use the buttons.

And you want people to be able to subscribe by email. It's great to get people "following," but that just means they see the blog in their RSS feed when they happen to check it. A blogpost that lands in somebody's inbox is a whole lot more likely to be read.

I use MailChimp for our subscription service here. It's great as long as you don't get more than 2000 subscribers. After that, it costs 30 bucks a month, so when your numbers get up there, you have to do periodic housecleaning of subscribers who don't actually open the email. (But hey, that's what you call a First World problem.)

I know there's a lot of pressure to get people to sign up for author newsletters rather than subscribe to a blog. But I think a blog subscription is more useful.

Newsletters were big a decade ago, but there are just too many of them. And they're mostly self-serving and spammy. But a blog generally has actual content. So most people are more likely to subscribe to your blog than a "look at how fabulous I am" newsletter. I'll be writing more about this on another post.


4) DO post a bio and contact info—and your @twitterhandle, if you have one. 


You're doing all this so that people can find out about YOU. And contact you. And discover your books.

But you would be amazed how many bloggers don't even put their names on their blogs.  Or let people know what genre they write. ((The shy opposites of those braggy newsletter people.)

Even if you're a newbie and haven't published anything and haven't picked a genre, you still need a bio. It's best to put a short bio on the main page with more info on an "about me" page.

Yes. Your blog has many pages. Just click "pages" on your dashboard. In Blogger, you get twenty.

Here's a piece on how to write an author bio.

It's also important to put your @twitterhandle on your main page. That way, if somebody wants to Tweet the post, they can give attribution. Most share buttons only say "via @sharethis" but if you're on Twitter, you want it to say "via @yourname." Remember you're doing all this to establish that name!

5) DO ask questions, respond to comments and treat your visitors well


Be welcoming to people who visit your blog. Ask interesting questions that will get a discussion going.

You also want to respond to comments and make commenting as easy as possible.

You can’t control all the Blogger/Wordpress hoop-jumping. (I apologize to anybody with a Wordpress ID who can't comment here. I have the same problem trying to comment on a Wordpress blog, which is why I  use a Gravatar ID for Wordpress. If you have gmail or you're on Google Plus, you have a Google ID, so it's best to use that.)

If you haven’t had a barrage of spam, you can turn off the “word verification” or “CAPTCHA”. That will triple your comments. (Especially from people with older eyes who can’t read those %#*! letters to save our lives.)

I also suggest you don't moderate comments on new posts. I only moderate ones more than a week old. That allows for real conversation to happen on a new post. Older posts are the most likely to attract spam, anyway.

6) DO visit other blogs: comment and guest post


Reciprocate those visits. Nobody’s going to know you’re there if you stay home all the time. Get out and socialize! Social media is about networking.

The single best thing you can do to raise your search engine profile is comment on high profile blogs that are already on Google's radar.

Once you make friends with other bloggers, ask if you can guest post. And do invite other bloggers to guest for you. Guest posting is one of the best ways to increase your reach and your readership.

7) DO learn to write for the 21st century reader. 


People skim on the Internet. You need short paragraphs, subheaders, bullet points, lists, bolding, and lots of white space. Draw the reader's eye through the piece.

More in my post on How to Write Blog Content.

And some things author-bloggers DON'T have to worry about:


1) DON'T feel you have to blog every day.


Or even every week. Or on a schedule. (Although a schedule will give you a better chance of building a solid readership.) But it’s all good. For more on this, read my post on The Slow Blog Manifesto.

2) DON'T feel you have to keep to 300-500 words.


That's an old rule from the early days of blogging, when it was all about frequency of posts, not content. Google's algos have changed since then. They discovered people can feel cheated when they click through to a 3-paragraph post. The current ideal now is at about 1000-1500 words.

Make your post as long as it needs to be to cover the subject. If you go over 3000 words, you’ll probably lose some readers before the end, but some of our most popular posts come close 3000 words.

3) DON’T use a cutsie title that masks your identity.


The number one reason for an author to use social media is to get name recognition, so for heaven’s sake, PUT YOUR NAME ON THE BLOG.

Yes, a lot of blogs have cutsie names and the bloggers are anonymous. Many product reviewers prefer to remain anonymous. Ditto political bloggers.

But the reason you’re blogging is the opposite of anonymity. You want people to be able to put your name (or pen name) into a search engine and find you. Don’t make them rummage in their memory banks trying to remember if your blog is called “Songs from the Zombiepocalypse”, “Lost Marbles” or “MommiePornCentral". A whole lot more people will find you if they can just Google "Your Name."

Every minute you spend blogging anonymously is a minute wasted. Let the public know who you are and where you are and why we should be reading your stuff instead of the other 10 billion blogs out there.


4) DON'T limit yourself with a restrictive niche


For product bloggers and reviewers, niche is important. It's better to be the #1 blogger for jelly doughnut reviews or vegan baby food recipes than the 10 millionth blogger "musing about stuff".

But you're an author. Your product is YOU. Don't keep yourself hemmed in by a limited niche.

For a long time, I believed all the stuff about how you have to have a niche. So this is a niche blog. It's serving us well, but it hems us in.

Remember people surf the Web looking for two things: information and entertainment. Your blog can spin a good yarn, make people laugh, provide information, or all three, as long as you are putting it all in your own honest, unique voice.

I used to caution writers against  putting fiction on blogs. It is still less likely to be read, because people are mostly skimming blogs for information, but there's been growth in the "story blog" recently, so if you have flash fiction you don't intend to send to contests or journals, it's okay to put it on your blog. But do realize it will be officially "published" so you have given away first rights.

NOTE: It's still not smart to post raw bits of a novel in progress. Agents and publishers won't consider that book because it's now published (unless you're getting 100,000 hits a post.)  Also, readers respond much better to self-contained short fiction than unedited bits of novels. And remember your job is to entertain, not seek free editorial advice.

Another caveat: one of the least interesting topics to readers is your writing process. Hardly any potential reader wants to know your daily word count or your rejection sorrows. Other writers may stop by to commiserate, and you do want to network with other authors, but don’t make your writer’s block or attempts to get published the main focus of your blog.

You simply want to offer your unique voice talking about the things you feel passionate about: the research you’re doing on medieval armor; your theories on why raccoons are going to take over the planet; the hilarious adventures of an erotica writer running for PTA president. Anything that will draw in readers will work.

If you have "blogger's block", or are brainstorming for fresh content, author Linda Maye Adams offered this tip in the comments: there's a blog that provides daily "blog prompts", called the Daily Post. It looks like fun.

5) DON'T put a lot of energy into images.


(Unless you're a photojournalist, of course.)

You're showing off your WRITING SKILLS, remember?

Bloggers with monetized blogs need to spend a lot of time on images, and visuals do draw people in, but do you want people to notice somebody else'e photography or YOUR writing? 

Don’t waste lots of time looking for the right photo (or risk getting sued for using copyrighted material.)

If your blog is about travel, or fishing, or antiquing, yes, take lots of photos, but if the post is about books or ideas—don’t sweat it. The blog is going to be a showcase for what you can do with the written word. We’ve never used images on this blog, and we’re doing pretty well. If you do use images, make sure they are in the public domain. Try Wiki Commons or WANA Commons

6) DON'T obsess about SEO (Search Engine Optimization)


Yes, you want to be picked up by the search engines, but your primary concern is entertaining your readers, not optimizing keywords for search engines. Early on a blog gets discovered by word of mouth, so it's more important to be networking with other bloggers than getting the attention of Google.

So that marketing jargon that goes over your head? Let it keep sailing by. It's not a priority for you.

7) DON'T start multiple blogs 


Professional bloggers sometimes have dozens. They have a Cupcake Recipe Blog and a Mommy Blog and a Support Blog for Persons who Suffer from Chronic Dandruff. All fine and dandy. They run ads for kitchenware on one and Pampers on the second and homeopathic shampoo on a third. And they aren't writing novels.

And you aren't running ads. So unless you write in wildly conflicting genres, like Christian Middle Grade fiction and Bigfoot erotica, you only need one blog. Blogs take time. And you have books to write, remember?

If you've started 15 blogs, go back to the first one, put all your best content on it (you can change the header, but the oldest one is the one Google knows best, so keep it.) Then delete the others.

Then go work on that WIP!


Here are a few examples of great author blogs


Some are superstars, some are midlisters, and some are pre-published, but they all do blogging right.

Here is an index of my posts on how to blog





Blog Communities Guest post by Alex J. Cavanaugh from Sept. 2013











How Not to Blog December 2011

How to Blog: A Beginner's Guide for Authors December 2011

(Also this information and a whole lot more is available in the book I wrote with superstar author Catherine Ryan Hyde, HOW TO BE A WRITER IN THE E-AGE: A Self-help Guide . Only $2.99. And yes, the paper version of the second edition will be available very soon.)


What about you, Scriveners? Do you have a blog? Have you been resisting blogging? What do you find are the best ways to get traffic? Do you have any tips for the new blogger? What general blogging rules do you find don't apply to an author blog? 

BOOK OF THE WEEK


This week I'm doing a cover reveal: new cover by Keri Knutson of Alchemy Book Covers  I love the exploding cupcake!

  Food of Love: a Comedy about Friendship, Chocolate, and a Small Nuclear Bomb.

In honor of the re-launch, Food of Love is on sale for the next two weeks!  99c on Amazon.com and the equivalent on Amazon UK, Amazon CAAmazon.com.au, (etc) and NOOK



Two sisters: one white, one black. Two world views: one liberal, one conservative. But these two women have one goal in common—one they share with most women in modern society: the urge to diminish themselves by dieting. Food of Love is a comedy that carries a powerful message. It offers some of life’s darker truths—told with a punchline. 

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin. As she flees the mysterious assassin, she discovers the world thinks she is dead, and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a right-wing talk show host who has romantic and weight issues of her own. Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"...The Bookkeeper


OPPORTUNITY ALERTS


Short Romance stories with holiday themes: Crimson Romance Ebooks (A division of F & W, publisher of Writer's Digest Books) is looking for holiday themed shorts (10K-20K words) Christmas/Hanukkah/Kwanzaa 2014, New Year's Even 2015, Deadline: August 15th

BLUE EARTH REVIEW FLASH FICTION CONTEST $2 ENTRY FEE. 750 words or less. Limit two stories per entry. First place $500. Second place $250. Third place $100. Winners will be published in the Blue Earth Review, the literary magazine of Minnesota State University. Deadline August 1.

The Saturday Evening Post "Celebrate America" Short fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

MARK TWAIN HOUSE HUMOR WRITING CONTEST  ENTRY FEE $12 or $22. First prize $1000. Other cash prizes. Celebrity judges. Two age categories: Adult (18 and over) and Young Author (17 and under). Submit 10,000 words (or fewer) of any original work of humor writing. Submissions are not required to be in the style of Mark Twain or about Mark Twain. They want you to make them laugh! Deadline June 30, 2014.

The Golden Quill Awards are no longer recommended. 

...and how to use them effectively

by Ruth Harris



Fiction or non-fiction?

Thriller or sci-fi/fantasy?

Romance or mystery?

Young adult or self-help?

Readers know what they like and what they want. Categories help them find what they’re looking for whether it’s the latest in steamy romance, a classic, time-tested bestseller or a gardener’s guide to growing petunias in Petaluma.

Basically, what the category does is indicate where a particular book should be shelved (as in a library or bookstore) or, in the digital world, searched for.

For indie authors, selecting categories that will make it easy for readers to find your book is an essential part of your job.

For writers going the trad route, you still need a firm idea of your categories to make it clear in your query letter what you've got on offer. Nothing gets rejected faster than a "kind of mainstream/literary new adult paranormal urban fantasy post-apocalyptic thriller romance with chick lit elements".

How do you avoid that? Learn the ways the retailers categorize books.

Each of the major vendors—Kindle, Apple, GooglePlay, Kobo and Nook— allow authors and publishers to choose categories and sub-categories from a list of 2,800 subjects and subject codes called BISAC (The Book Industry Standards Advisory Committee). In addition, the main BISAC categories are further divided and subdivided into genres and sub-genres.


Here is the complete BISAC list of categories.

BIC, the UK version of BISAC, will shelf your book appropriately in English-speaking countries like the UK and Australia. The BIC list is similar to BISAC but can vary slightly. Here's the BIC list of categories. Germany and France also support book-and-author categories and are available to authors at GooglePlay.

Each vendor has a slightly different approach to categories. Nook permits a writer to choose five. Kobo permits three as does iBooks. GooglePlay offers five categories including BISAC, BIC and their equivalents in France and Germany.

Kindle, despite its seemingly stingy two-category choice, offers a much wider choice of categories, sub-categories, genres, and sub-genres. Getting into the correct niche is an important element of the discoverability you’re looking for. A skillful use of categories plus keywords (you can have seven) can get your book on more than two lists.

If you have a series and choose different combinations of categories and keywords for each book, you can expand your reach even further. You can choose six different categories if you have a three-book series. (Two times three.) A four-book series can get you into eight categories (two times four).

Your first step is to choose your two main categories. Your initial thought will probably be the overall category that most accurately describes your book—thriller, horror, sci-fi, romance, mystery and so on. Your second choice might be another relevant—and smaller, therefore easier to rank in—sub-category (historical romance, cozy mystery or whatever best describes your book).

If your book blends genres, choose two relevant categories: for example, if your book is a thriller with an significant romance element, you might want to choose romance and thriller as your two categories. Amazon offers an excellent guide to choosing your main book categories.

The problem? In a huge category like romance, unless you’re a top bestseller, your book will get lost and sink from view.

The fix? Keywords. Especially what Amazon calls “required keywords.” Required keywords will help place your book in appropriate sub-categories which tend to be much smaller, thus giving your book a better chance of being seen by the readers you are looking for. Here are links to Kindle’s required keywords broken down by category:

Romance.

Science Fiction & Fantasy.

Children’s.

Teen & Young Adult.

Mystery, Thriller & Suspense.

Comics & Graphic Novels.

Literature & Fiction.

Erotica.


3 Keys To Kindle



1) Small, niche categories can get your book into the categorie
s that lead down to it. For example: Kindle Store > Kindle eBooks > Literature & Fiction > Genre Fiction > Sports will place your book in the Sports category but also in Genre Fiction, Literature & Fiction and so on.

2) If you’re not sure where to start, look at bottom of the Kindle page of a book similar to yours. This list is called Look for Similar Items by Category and will give you ideas about what categories might fit your book and how and where to start.

3) Nothing is set in stone.
If you think your categories and keywords aren’t working well for you, go to your KDP dashboard and change them. Do your research first and then experiment to see whether other choices make your book more visible.


Keyword Gurus Tell All


Jason Matthews, author of How to Make, Market and Sell Ebooks and new adult novels, posted a comprehensive and easy-to-understand post plus video about choosing and using keywords. Jason explains how to test keywords at Amazon and at Google and tells why sometimes what seem to be trivial differences can make a difference. Jason also shares insights and valuable advice about important keyword dos and don’ts.

M. Louisa Locke, the bestselling author of Victorian mysteries set in San Francisco, has posted an excellent guide to de-mystifying the keyword/category duo. Ms. Locke’s advice is titled How to Get your books into the right Categories and Sub-categories: Readers to Books/Books to Readers. Part Three of her analysis includes links to the first two articles in her valuable series.

Swords and sorcery, anyone? Lindsay Buroker, bestselling author of Fantasy, lays out her approach to combining categories with keywords in order to rank in more lists and increase the odds that more readers will see your books.

In Let's Get Visible: How To Get Noticed And Sell More Books by award-winning bestseller David Gaughran details strategies and techniques to help you understand the inner workings of Amazon’s powerful recommendation engine and position your books to maximum advantage on other vendors.

At the Indie Chicks Café, Award-winning romance author, Donna Fasano, points out that keywords are not just for customer browsing purposes. Donna explains how she uses sub-categories such as Contemporary Romance, Drama and Multi Cultural to increase discoverability of her book, Reclaim My Heart.

Ebook Marketing Secrets Part 5 -- The Right Categories Can Make You A Bestseller points out that “keywords are not just search terms for people on Amazon.com. Amazon's products show up on Google, Bing, and Yahoo searches as well.” This article also delves into the correlation between ranking and bestseller lists and offers a shrewd approach to selecting categories with less competition and thus offering a better chance of appearing on a list.

Liliana Hart, bestselling author of the MacKenzie series, thinks keywords are more important than categories. She details her approach in a chapter called Navigating Algorithms, Categories and Keywords in The Naked Truth About Self-Publishing.

The self-publishing roundtable recommends experimenting with new categories/keywords and tells why branching out into various keyword-category combinations can help expand your audience. This article also suggests moving already-published books into new categories and adding the necessary keywords to gain extra exposure.

David Masters, author of The Prolific Writer's Toolbox, discusses categories and keywords in terms of “browsing” and “searching” and explains the difference. He offers a useful guide about how to cross-check keywords between Amazon and Google and tells how to identify obscure and niche categories with less-intense competition.

Finally: a bit of perspective


Finding the right “recipe” for Categories and Keywords require four qualities writers have in abundance.
  • Flexibility: the awareness that publishing trends are in constant flux and that if one thing doesn’t work, the next one (or the one after) will.
  • Creativity: the willingness to experiment and try a variety of different ideas and combinations.
  • Persistence: the refusal to give up when the first choice doesn’t work out as well as anticipated and try, try again.
  • Patience: Allowing sufficient time for flowers to bloom and success to blossom.

The good news is that you can—and should—change any category or keyword that isn’t working and that periodically refreshing your categories and keywords is just part of the job. 

What about you, Scriveners? Did you know all this stuff about categories? Amazing how powerful a carefully chosen keyword can be, isn't it? Those hoping to go the traditional route: does this help you understand why categories are so important in your query? Self-publishers, have you changed categories and had positive results?  

BOOK OF THE WEEK

A hilarious, fast-paced read from Ruth Harris!  Buying an e-reader or tablet for Mom for Mother's Day? Pre-load it with this fun "Chick Lit for Chicks who weren't born yesterday"

The Chanel Caper is $2.99 on Amazon US, Amazon UK and Nook | Kobo | iBooks


THE CHANEL CAPER Nora Ephron meets James Bond...or is it the other way around? Blake Weston is a smart, savvy, no BS, 56-year-old Nora Ephron-like New Yorker. Her DH, Ralph Marino, is a très James Bond ex-cop & head of security for a large international corporation. At a tense time in their relationship, Blake & Ralph are forced to work together to solve a murder in Shanghai & break up an international piracy ring.

Ruth Harris is a 1,000,000 copy New York Times and Amazon bestselling author and a Romantic Times award winner for "best contemporary." Critics have called Ruth's fiction "brilliant," "steamy," "stylishly written," "richly plotted," "first-class entertainment" and "a sure thing."


OPPORTUNITY ALERTS


The Literary Hatchet: Paying market for Dark Fiction and Poetry - Pays $15 a story. They welcome prose and poetry that scares and shocks readers. Open to horror, paranormal, and speculative fiction. Word length: 500-3000 words/story, and under 100 lines per poem. $15/story, $5/poem. Deadline is July 1, 2014 for the August issue. Read guidelines here - See more at: http://writingcareer.com/

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

$800 prize for your unpublished or self-published novel, plus possible representation. Writers' Village International Novel Award. $22 entry fee. The winning author will be assessed by international literary agency A. M. Heath for possible representation. The top eight contestants will receive personal feedback on their novels by the judge, novelist Michelle Spring, Royal Literary Fellow at Magdalene College, Cambridge. Entries are welcome worldwide. Deadline June 30th 

The Golden Quill Awards: Entry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up withOutside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15.

First, an Awesome Announcement

Ruth and Anne have been blog partners for over two years, and we both write comedy, but you've never been able to read our fiction in one place before. Now you can! On Friday, the official launch day, the new boxed set made #3 in Amazon's Hot New Releases for Mystery and #5 Hot New Releases in Comedy. Thanks to all our fantastic readers!!

Hot-off-the-cyber-press!
CHANEL and GATSBY: A Comic two-fer. By guess who?????
Hollywood and Manhattan: it's Bi-Coastal Comedy!

Available at NOOK, Kobo, iTunes (soon), and Amazon USAmazon UKAmazon CA



The Chanel Caper

JAMES BOND MEETS NORA EPHRON. OR IS IT THE OTHER WAY AROUND?

Blake Weston is a smart, savvy, no BS, 56-year-old Nora Ephron-like New Yorker. Her DH, Ralph Marino, is a très James Bond ex-cop & head of security for a large international corporation. At a tense time in their relationship, Blake & Ralph are forced to work together to solve a murder in Shanghai & break up an international piracy ring.


A totally fabulous, LMAO adventure with some of the best one-liners I've ever read!!! Ruth's wit is just a hoot, and her characters have the best sassy mouths in the biz!!!...bestselling author D.D. Scott

The Gatsby Game

A POSSIBLE SOLUTION TO A 40-YEAR OLD UNSOLVED HOLLYWOOD MYSTERY

When Nicky Conway meets Fitzgerald-quoting Alistair at a Princeton mixer, she falls for his retro, Jazz-Age charm. But she discovers he’s a con man obsessed with his own “Daisy”—British actress Delia Kent. After Alistair manipulates Nicky into nannying for Delia’s daughter on the set of a Hollywood film, Delia finds Alistair dead in her motel room. Local police can’t decide if it’s accident, suicide—or murder, in which case, Nicky is the prime suspect.

"For anyone who likes their books to be witty, with great characters, an atmosphere which it is a delight to experience, and a fast moving plot, this book is one you definitely shouldn't miss." ...Gerry McCullough of Gerry's Books
****

And now here's this week's installment of Ruth's "Writer's Toolkit" series:


The old ways of publicizing books aren't working so well in the E-Age.

In 2011, editor Alan Rinzler famously said, "That $50K space ad in the New York Times? Forget it. It’s only for the author’s mother. The twenty-city bookstore tour with first class airplanes, limousines, and hotel suites? A waste of money. Not even an appearance on the Today Show can guarantee more than a brief spike in sales....The old ways don’t work."

So what does work? Facebook ads? Goodreads giveaways? Getting hundreds of fans to Tweet your book every five minutes?  

Right now, most successful authors will tell you that none of the above methods are working very well either. (Not that we wouldn't welcome a few Tweets.) 

But what really generates buzz for your book these days is e-book bargain newsletters and websites.

This week Ruth Harris gives us a rundown of the best-known sites and newsletters. The biggies are pretty pricey, but some are very reasonably priced, or even FREE....Anne


Writers' Toolkit #4:
How to Move the Merch.
by Ruth Harris


After the book is written, edited, polished and published—that's when ads, promo and marketing matter.

A lot.

There are many sites—with new ones popping up constantly—that will promote your book. Some of them paid, others are FREE.

Each site has different rules and regs—not all of them accept erotica—and it’s important to read the fine print as you make your promotional plans and decide on a budget. As you will see later, some authors have found success with FREE promo, others with paid. There is, as has been pointed out many times, no such thing as one-size-fits-all.

In alphabetic order:

AwesomeGang offers FREE ebook listings in addition to a $10 paid option for more traction. As an extra service to authors, AwesomeGang provides a list of other sites offering FREE promotion.

Bargain Booksy will list your bargain or reduced-price book on their own site and in their daily email to over 50,000 subscribers at a cost of $50. If you are offering a free book, their companion site, free booksy, is the place to go.

BookBlast lists free and sale books discounted 50% from the usual price to over 40,000 readers. Authors can choose genres ranging from YA to thrillers to romance and just about everything in between.

BookBub, is picky and pricey but generally considered highly effective although, as with everything, YMMV and there can be variations between genres. As with most sites, BookBub works on an opt-in system and currently does not accept short stories and novellas or books costing more than $2.99.

Before deciding whether or not to try your luck at BookBub, you will want to do your due diligence. You will find the latest, hot-off-the-press info on BookBub promo results at this Writers’ Cafe thread.

BookDaily “invites [authors] to set up a FREE author account on BookDaily to promote your book to our readers. BookDaily introduces authors to new readers by providing a sample chapter from the author's books.” Recently, BookDaily emailed 43,753 sample chapters to readers.

E-Book Bargains UK (EBUK) is the UK’s version of BookBub and gets your book in front of readers in the UK (duh!) and 13 other English-speaking markets all over the world that are otherwise tricky for American authors to reach. This is the only newsletter that has a truly global audience. They're planning more countries for the next year, plus an all-erotica newsletter. The site is run by the efficient and very-nice-to-work-with Mick.

Note from Anne: I have used the EBUK guys for several books, and they jump-started stalled UK sales and got me on bestseller lists in Germany and France. Definitely worthwhile for me. I've heard from other authors who climbed the Kobo charts after advertising with EBUK. If you want to know more about them and their vision for the global marketplace, check out the guest post they wrote for us, The E-Book Market No Author Should Ignore.

E-Readers News Today aka ENT is a long-running book promo site with an excellent track record. ENT features include listings for a regularly-priced Book Of The Day, Bargain Books for books reduced to $.99 as well as free books. What sets ENT apart is that you pay after your promo runs and ENT bills you for 25% of your sales. Greg and Rachelle are the savvy guiding lights at ENT.

Donna Fasano, bestselling romance author, believes “the combined forces of BookBub and ENT are what propelled Reclaim My Heart onto the USA Today Best Seller List. My book appearing on the list captured the attention of an editor at Montlake who bought the pub rights. The BookBub ad cost $480 and the ENT ad cost approx $50. After the ads ran, Reclaim My Heart hit #9 on the Kindle Top 100, #4 on the Nook List, #20 on the Kobo List, and #9 on the iBooks Romance List.”

Fussy Librarian FREE (at least for now) is a new kid on the block and sends out daily ebook recs. You can choose from 32 genres, and select content preferences such as amount of sex and violence so that readers who want cozy mysteries won’t receive recs for steamy romance. Here’s a WC thread introducing Fussy Librarian.

You will also find an informative interview with Jeffrey Bruner who runs Fussy Librarian at Lindsay Buroker’s blog here.

Kindle Books and Tips is another paid promo site that offers readers a daily list of FREE and discounted books. 600,000+ visit the blog daily and 125,000+ people view the blog, FB page and subscribe to their email list.

Kindle Nation Daily is one of the first book promotional sites and, as the title indicates, specializes in featuring your book to Kindle owners and readers. KND offers a choice of genres including erotic which some sites don’t allow and also hosts a daily email blast called BookGorilla.

Pixel of Ink, another well-established and attractive book promo site, lists FREE and bargain books as well as Hot Deals browsable by category.

PeopleReads, a FREE ebook listing site, launched in July of 2013. Presided over by Van, PeopleReads features ebooks priced from $.00 to $3.99 and aims to offer top quality books to its growing list of subscribers.

Elaine Raco Chase ran a Veterans Day weekend sale for her contemporary romance title, Rules Of The Game, at 99 cents down from $2.99. Elaine comments: “On Friday: Pixelscroll + Awesome Gang free ads equalled 20 total sales. Saturday: the People Read ad appeared at 10 a.m (Van does a lot of tweets on his own). The Read Cheaply ad appeared at 11:45 a.m + tweets from other authors. On Sunday morning ROTG totaled 55 books sold over nite (just 1 at Nook).

“Have NOT paid a single penny and am pretty pleased plus sales on 4 other books at full price.”

Pixelscroll presents daily postings of eBooks, as well as Apps, Movies and Television Seasons, MP3s and CDs, Audio Books, and all sorts of electronics. PixelScroll offers both FREE and paid ebook listings and sponsorships.

ReadCheaply is another FREE book promo service offering targeted lists of free and deeply discounted ebooks. A few hoops to jump but an attractive option.

The Kindle Book Review is a multi-purpose site that offers author services like formatting and cover creation along with—as the name indicates—reviews. KBR also offers advertising services at prices ranging from $25 to $45.
  • In addition to these independent sites, the major ebook vendors offer their own promotional opportunities.
  • At iBooks, you can set your book to $.00 and get coupons to give to readers, reviewers and anyone else you wish.
  • KOBO will also let you set your book’s price to $.00 and has a new feature that allows you to specify a sale price for a specified amount of time. You will find this option when you scroll down to the bottom of the pricing screen.
  • Kindle has added a new opportunity, Countdown Deals, allows authors to run limited-time discount promotions while maintaining their usual royalty. Countdown also offers a dedicated website and real-time sales and royalty information.
  • NOOK also allows authors to set a book’s price to $.00 but, as of now, only via Smashwords

Hope this rundown is helpful and, if you know of other promo sites and especially if you have experience with them, please let us know! How about you, scriveners? Have you used any of these? What was your experience?

Here's a tweet, should you feel so inclined: New! Chanel and Gatsby 2 LOL comedies for the price of one http://bitly.com/19TjuI8

Opportunity Alerts

The Ladies Home Journal essay contest. Theme: The Best Decision You Ever Made. First Prize is $3,000 and the chance to have your essay published in the Journal. You're free to interpret the topic in whatever way you like. Essays will be judged on their emotional power, originality, and the quality of their prose. They should be no more than 2,000 words. More info and submission form on the website.

Narrative Fall Story Contest Enter your short story, short short, essay, or an excerpt from a longer work of prose up to 15,000 words. Entry fee is a little pricey at $22, but the prize is $2,500 for first prize, $1,000 second-place. The editors will judge. Online submission system. All entries are considered for publication. Visit the website for complete guidelines. Deadline November 30th.

DRIFTLESS REVIEW ANNUAL FLASH FICTION CONTEST $15 ENTRY FEE for up to three stories. Each short-short story limited to 500 words. $500 prize. Deadline December 31

Dark Continents Publishing's Guns and Romances anthology. They're looking for previously unpublished short fiction from 3500-9000 words. Any genre as long as there's a tough protagonist, weapons, and... at least one reference to music. Sounds interesting. Payment rate is a one-off of $20 per story plus a percentage of the ebook royalties. Publication estimated in late-2014. More info on the website. Closing date for submissions is February 28, 2014.

CRAZYHORSE PRIZES IN FICTION, NONFICTION, POETRY $20 fee (includes subscription). This is a biggie, well worth the fee. This venerable literary magazine has published the likes of John Updike, Raymond Carver and Billy Collins. Winners in each category receive $2,000 and publication. Submit up to 25 pages of prose or three poems. All entries considered for publication. Submissions accepted in the month of January 2014 only.

Frazzled? Frustrated? Going Mental? 6 Ways to Beat the Breakdown

I think it gets worse at this time of year. The holiday frenzy adds its own brand of crazy to our already pressured lives. I talked about that pressure a couple of weeks ago in my post on White (or Red) Queen Days: Why Are We Running as Fast As We Can to Stay in the Same Place?


It seemed to resonate with other writers, because the post got thousands of hits, and Porter Anderson mentioned it in his Writing on the Ether post last week, agreeing that it's increasingly hard to survive on "the accelerating authorial treadmill."

Now here's some advice from Ruth Harris, who's been surviving in this crazy business for a lot of years now and has figured out how to keep the frazzles at bay.

Six Ways to Beat the Breakdown
by Ruth Harris

You’ve got a book to write, a cover to create, tweets to tweet and pins to Pin. There’s metadata, pricing decisions, giveaways, keywords, tagging, liking, formatting and facing FB. Your lists have lists, your back is killing you and your eyes are crossed from so many hours in front of the computer.

There are 1000 things to do and, sometimes, it feels like 999 of them are driving you batshit crazy.

You feel overwhelmed and out of control.

We’ve all been there, done that. Anne and me included. We decided it was time to take a step back and figure out how to be a writer in the Twenty-first Century without going bonkers.

1) Know your trigger points.
What is it that absolutely, positively guarantees a meltdown? One more email that must be dealt with? A blurb that resists your creativity? A looming & leering deadline?

For me, it’s dinner when I’ve been working hard all day and am running on fumes. I don’t even always know how I feel when I’m in that state but Michael has learned to recognize the warning sighs (You think a crabby, cranky wife might be a tip-off?) Even though I love to cook, he knows when I’ve had enough and should stay the %#%!! out of the kitchen lest the pots & pans feel my wrath.

Born and bred in Manhattan, he’s a true New Yorker who reaches for the phone. There’s Afghan, pizza, Turkish, Chinese, A+ hamburgers, deli sandwiches and the long-running pasta palace nearby so when dinner is the tipping-point, we (he) knows the warning signs, has learned how to deal & keeps me out of trouble.

Whatever your own trigger points, it’s essential to recognize them (or have a spouse/kid/best friend who does) and can come up with a strategy to fend them off before you have a meltdown.

2) Recognize your limits. You’ve uploaded your new book to Amazon, Nook, Kobo and Apple, approached 10 book bloggers requesting a review, edited the first half of your next book, tweeted and posted to your blog. You took your oldest to the dentist and your youngest to ballet class. You hit the supermarket, the dry cleaner and the drugstore.

Uh. Really?

Don’t you think you might be pushing it? Don’t you think you should learn to prioritize? Don’t you think allowing a little space in your schedule might be a good move? Haven’t you heard of delegating? Does the laundry really have to be done tonight? And addressing those Christmas/Hannukah/ Kwanza cards? Can’t one of the kids help? Wouldn’t one of the neighbors, recently retired and sort of bored, enjoy lending a hand in exchange for a free book or a tray of your fabulous brownies?

You don’t need me to tell you’re not superman or superwoman. You need to tell yourself and keep reminding yourself. Take the pedal off the metal, back off, slow down, pace yourself.

3) Dump the OCD tendencies. IOW, don’t torture yourself with perfection because perfection is a fantasy. When I was preparing my backlist books for epub, I was sort of shocked to find a few typos and other minor mistakes. Not many, to be sure, but a few. Books published back in the day went through an editor, a copyeditor, and a proof reader. Not to mention the fact that the author (me) had two more go-rounds: galleys and page proofs.

You’d think that with that many eyes, no mistake would survive but you would be wrong. You should aim for an excellent book but not a perfect book because perfection simply doesn’t exist and the big advantage of cyber-pub is that if a reader spots an error you missed, you can fix it. Not possible in TradPub.

Mr. Monk solves crimes, but you aren’t going to solve the riddle of the perfect book. Hire an editor if you need to. Get your best friend, your crit partner, your neighbor who loves to read to do a careful proofing, then let it go.

4) Don't become a tech wreck: get help. Does uploading a cover image to specified measurements in KBs and MBs and pixels have you tearing your hair out? You mean you don’t even know what KBs and MBs are? And pixels? What’s pixels? Drunken elves? Does creating a text link cause you angst? Is Photoshop your Rubicon? And don’t even mention HTML, JPG & PNG.

Kids grew up with tech & if tech is turning you into a wreck, look for a kid—maybe even your own kid or the neighbor’s kid—to bail you out. Make a deal and pay them because what they do in saving your sanity is well worth it. Or, as the ad says, priceless.

5) Recognize burnout and deal with it. If you’re running on empty, give yourself a break (literally). Meditate, take a yoga class, have a 10-minute massage (most manicure places offer them). Read a good book. Watch a season’s worth of Homeland. Go to the movies, a concert, the ballet. Make a lunch date even if it’s only with yourself. Take the time to catch up with an old friend—gossip is a superb refueling technique & a great source of new ideas.

Here ares some suggestions for dealing with burnout ideas from other writers at the top of their game—

Mark Chisnell: Ace thriller author of the Kindle chart-toppers, The Defector, The Wrecking Crew and The Fulcrum Files—as well as contributor to leading magazines and newspapers including the Guardian and Esquire.

His advice: balance mental with physical:

“I've always felt that because writing is such a sedentary job, it's really important to balance the mental stresses with some physical ones—usually with some sport. So I try very hard to do a mix of yoga and aerobic exercise, and do some sort of physical activity every week. Football, surfing or mountain biking are my preferred forms of torture, but I'll take whatever the weather and geography will allow, even if it's just a run round the block. If I keep to this routine I find that I can keep everything else in perspective, and don't get to the frazzled and overwhelmed stage.”

Donna Fasano, superstar author of bestselling sweet romances—her latest is Her Fake Romance which earned a "Top Pick" 5-star rating from HarlequinJunkie.com.

She deals with the frazzle like this:

“There are always those two great and well-known standby remedies in my house: chocolate (for daytime frazzles) and wine (the perfect solution to evening frazzles). However, several other coping strategies have served me well. I find solace in nature, so I take a lot of walks. I visit friends. I take in a movie, usually a comedy because I love to laugh. I often will find myself up to my elbows in flour (I love to bake), or stirring up some new recipe in a pot (I love to cook). One of my favorite coping mechanisms is to switch gears, literally. I love my manual 6-speed convertible Miata. When I return from a glorious top-down drive, I don't seem to mind picking up my much-lighter Ms Overwhelmed, slinging her over my shoulder, and getting back to the endless tasks that come with the job of being an Indie Author.”

6) Go Noir. Scream it out and laugh about it. Considering all the things that go wrong, that get screwed up, that have you in fits, a sense of humor is your Number One offense & defense. When all else fails, when you look in the mirror and see Quasimodo, don’t scream: laugh. Be bitter, be outraged. You have the right, damn it!

Now that reviews are disappearing, your buy buttons have mysteriously evaporated and ancient covers from a long-forgotten Transylvanian edition have replaced the elegant & expensive covers on your author page, noir does the job.

You can even write a blistering email to the guilty cyber vendor invoking every known noun, verb, adverb & adjective deriving from the ubiquitous and much-loved f-word--as long as you don't hit "send."

On second thought, make that a capital F!

How about you, scriveners? Are you feeling the burnout? Is your family begging you to take a vacation...preferably alone? Is it all getting to be too much? How do you cope with the frazzles?

Blog News: Anne will be visiting Romance University on Friday, November 30th, where she'll be talking about Slow Blogging--another way to combat the creeping enfrazzelation.