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Showing posts with label Publisher's Lunch. Show all posts
Showing posts with label Publisher's Lunch. Show all posts


You started a blog. Congratulations!

But nobody’s reading it.

Sigh.

Don't give in to despair. It takes a while to build a readership. Usually a long while. For the first six months I blogged, my followers consisted of my mom and my critique group. The other day I found my journal entry from my blog's first anniversary. I was totally jazzed because I was up to 36 followers. A year later, I had 600. (Now we've got 1652 and 1025 subscribers: thanks, everybody!)

So what happened in that second year?

1) I started commenting on other blogs and got some guest gigs. This is the part of blogging that most beginning bloggers skip. But nobody can follow you if they don't know you're there. You have to get out and meet other bloggers. Commenting on their blogs is the best way to to that. Here's my post on how to comment on a blog.

2) I learned how to blog. That took some trial and error. Lots of error. In fact, I'm still learning. I'm talking about format here, not subject matter, which I've blogged about before and will again soon. Here's one of my posts on What Should an Author Blog About?

Short version of the subject matter question:

  • An author can blog about anything. Just make sure it's interesting to somebody other than your family and your cat. 
  • Don't use it as a personal journal. Everything you say is "in public." 
  • I don't recommend new bloggers start another "how to write" blog, because we've got gazillions of them, and they don't attract non-writing readers. 
  • Fiction usually doesn't do well on a blog, and there could be copyright issues, so it's usually best to make it mostly nonfic. 
  • Write about stuff of interest to the readers you want to attract.

Once you do get a few people stopping by, you’re more likely to keep them coming back if you write content that's formatted for the Web reader.

A blogger is a "content provider"—and writing Web content isn't exactly the same as writing an essay or a magazine article.

Unfortunately most of the info you find on writing Web content comes from marketers and tech people, not novelists, and their stuff can be so riddled with jargon it might as well be written in Klingon.

Like this article I found about using hyperlinks with keywords (#7 below):

"What will help Google disambiguate the #entities - people, brands, places, industry terms, etc. - to which you refer in your copy? Through strong copy, understanding hierarchies and emphasising industry terms (without links), we can ensure that indexers have confidence in our content, thus render it in #SERPs with more certainty."

Uh-huh. I know that's probably solid info, but I'd be so grateful if people would write it in regular English.

For me, learning to blog meant unlearning a whole lot of what we were taught about writing prose back in the 20th century.

  • We learned to use topic sentences and avoid cutting to a new paragraph until there's a new topic.
  • We wrote for people who paid money for our words and read every one.
  • We wouldn't put a title on a serious essay that looked like a cheap tabloid headline.
  • We avoided repetition. 
  • We would never offer an outline instead of an essay.
  • We substantiated our information with footnotes.
  • We never heard of "tags" or "SEO"

Unfortunately, the majority of people don't read on the Internet; they skim. In fact, most people don't even skim the whole article. In a recent piece in Slate titled "You Won't Finish This Article", Farhad Manjoo said only half the people who visit a site read past the first hundred words.

So how do you get them to come by...and stay?

Throw out the rules you learned in school and use a copywriter's tricks for grabbing your audience and not letting them go. Here are some copywriting techniques you might want to add to your writing skill set.

1) Write whiplash-inducing blog headers



C. Hope Clark said in her March "Funds for Writers" newsletter:

"You might be surprised at the key factor I use in deleting or holding to read: The quality of the subject line. Hey, when time is crazy limited...the words have to snag me as I rush by. That means first and foremost that the subject be crisp, sharp, attractive, intriguing, or whatever adjective you want to use that gives me whiplash. It has to shout, "HEY, READ ME OR YOU'LL REGRET IT."

She's right. Headers might be the most important element of your blog content, and it's the one most novelists don't get. We want our blogs to sound creative and literary like our books, not cheesy like a supermarket tabloid.

But tabloid and advertising writers know what they're doing. They have only a moment to grab a reader going through that checkout line, so they need an irresistible hook. 

In our case our headers need to make whiplash Tweets and shares that will snag a reader in the endless stream of content they can choose from.

So how do we do that? 

a) Don't be generic.


"An Interview with…" Isn't going to grab anybody unless it's "AN INTERVIEW WITH JUSTIN BIEBER AND VLADIMIR PUTIN TALKING ABOUT THEIR THREESOME WITH KIM KARDASHIAN" or something else involving trending news. 

b) Make it Tweetable.  


That means avoiding enigmatic, one-word headers. I recently saw a title in the London Review of Books that exemplified the one-word header that doesn't work well in the age of Twitter. The article was called "Ghosting." It turned out to be about Andrew O'Hagan's experience ghostwriting for Julian Assange, a fascinating subject.

But you wouldn't know from the title. It might have been a piece about ectoplasmic apparitions, or a remake of the Dan Ackroyd-Bill Murray movies, so I didn't bother to retweet it since I didn't have time to write a new header. You don't want that to happen to your posts. 

c) Promise a quick read 


Everybody's in hurry online.

In a March 2014 piece in the Web Writer Spotlight, Jillian Mullin wrote

"....you have to compete with Facebook and Twitter, as well as with their family and work. The fact that they managed to land on your site is something to be thankful for. Generally, an average web user only spends 10 to 30 seconds reading Internet content. People rarely read web pages word-per-word. Instead, they scan the page for related keywords, bullet points, subtitles, and quotes."

So one of the best ways to make that promise is with numbered lists. "The 10 Best Ghostwritten Books" or "5 Signs Your Computer is Possessed."

d) Promise solid, helpful information that's YOU oriented, not ME oriented 


Like: "How to Become a Ghostwriter" or "5 Simple Snacks to Serve at Your Next Exorcism," rather than "I'm Making a Living Now" or "Another Sleepless Night in My New Apartment."

e) Ask a question that stirs curiosity 


Try appealing to greed: "Make REAL Money as a Writer!" Or paranoia—sorry, but it works: "Is Your Cubicle Haunted?" or "Who or WHAT is Flushing Your Toilet in the Middle of the Night?".

f) Use keywords in your header


So what are keywords? They're the words that most effectively let the public (and the search engines) know what your post is about. Like this one is about 1) blogs 2) blog content 3) authors

So let's say you're blogging about how you think your new house may be haunted by the ghost of an elderly lady who died there. Don't call it "Mildred Biggins Walks at Night", as much as it appeals to your storyteller's instinct. Call it "10 Signs Your House is Haunted: My Encounter with a Ghost".

That's because "haunted house" and "ghost"are your keywords.

In other words, just tell us what it's about. That's what will draw the most readers and it uses your keywords. (That's called SEO—more on that below.)

2) Put your most important info in the first few words 


Make sure your lead is visible as soon as somebody opens your blog. People do a lot of reading on phones and small tablets these days, so those first words are all-important for today's reader.

It's also what Google shows in the search results. And those opening words will help the spiders decide what searches will pick it up, so you need some keywords there, too.

And since most people won't read past the second paragraph, you don't want to save your best stuff for the end.

Half a century ago, journalists were taught to "humanize" stories by starting with a human interest line. "Susie Scrivener shouldn't have a care in the world. She's a pretty 30-something freelance writer living in a gorgeous Victorian triplex in Old Town. She's sitting on the front porch of the house she moved into last month with her cat Hortense. The three-story home was once owned by one Mildred Biggins, who died in 1924…"

The reporter could get to the lead (then known as the "lede" to differentiate from the metal originally used to make type) in the third or fourth sentence, but these days, you've got to give us the facts in the first ten words.

"Susie Scrivener thinks her house is haunted by the ghost of its former owner." Bam. Just say it.

3) Learn to use and format subheaders


Subheaders aren't just for drawing the eye through and letting the reader know what's coming up. They also need to spell out your most important points. And include keywords.

That's because subheads get picked up by search engines too.

So for your Mildred Biggins post, you might use subheaders that contain words like "ghost", "haunted", and "poltergeist", rather than "Who flushed that toilet?" or "Mildred and Hortense".

NOTE: Be sure to use the "subheader" mode in your blog program, and not the "normal" setting. I didn't even know there was a "subheader" category until this year, when I stumbled on it. (Stumbling is how I found out most of this stuff.)

For Blogger users, the subheader menu is on the left-hand side of the toolbar, where you see the word "normal". That window has a menu, where you can choose Heading, Subheading, or Minor Heading.

For Wordpress users, here's the skinny from Romance Author Autumn MacArthur:

 "WP users wanting to use headings and subheadings in a post need to bring up a second toolbar by hitting the "Toolbar Toggle" button on the far right of the toolbar. That adds a second toolbar, with a dropdown box labelled "Paragraph" as the first item. Headings are under there. Whether they act the same as Blogger Subheadings from a Googlebot point of view I'm not sure, but they look pretty!" 

When I started using the appropriate format, our blog stats soared. Why? The Google spiders pay attention to subheaders the way they do to headers and hyperlinks.

4) Break up blog text


No big hunks of indigestible verbiage. Nothing is more daunting to a Web reader.

I subscribe to Publisher's Lunch, the daily report on traditional publishing's latest news. But like so much of traditional publishing, it's stuck in the 20th century. The information on new book deals comes in one in one big, passive-aggressive block of text in a tiny, gray, sans-serif font. I find myself dreading opening it every morning. Recently, I've just been skipping it.

So break up those word hunks. Forget what you learned in school about topic sentences. Don't write a paragraph more than a few sentences long.

I know. Your high school English teacher is rolling in her grave, but skimmers read the first sentence of a paragraph and maybe the last. Make your big points in those two spots.

5) Write blog content in a simple, conversational style


A blog is not the place to show off your encyclopedic vocabulary. If somebody has to click around to look up a word, they probably won't come back.

It's also not the place for the kind of jargon I quoted in my intro. Don't write in geekspeak, legalese, or that "most scholars agree" phony-tony style you used for college term papers.

Many tech people write in a language comprehensible only to them. It identifies them as one of the people "in the know." But an "in crowd" blog isn't going to get as many followers as one that's friendly and welcoming.

I agree completely with Ann Timmons, the Communications Artist who wrote in a March 2014 post about how her eyes glazed over at a conference when listening to:

"...all sorts of undoubtedly English language words used in combinations I could not make sense of. Not knowing the context, I was lost. Some people call this 'insider language'. Others call it 'jargon.' Whatever you call it, it is bound to frustrate people."


Marketers and SEO specialists are some of the worst offenders. I have read dozens of blogs about something called "Google Authorship" but I still haven't got the slightest idea if it's a software program, an app, a Google Plus circle, or the name of Larry Page's cat. Nobody seems able to define it. They only put people down who don't have it.

You're not going to reach the general public if you write in Klingon and act smug.

6) Arrange blog text in a scannable format


Scanning is easier with lists, bullet points, and bolding. Italics can be useful too—anything to draw the eye along the text.

MS Word makes this a breeze. Unfortunately Word formatting probably won't translate to your blog program, so you may have to resort to primitive means like numbering your own lists or using asterisks for bullet points.

*Lists: a numbered list has a three-fold benefit:

  1. It provides lots of white space.
  2. It draws the eye through.
  3. It gives you fodder for your headline. (See the "header" section.)

*Bullet points: Like lists, bullet points are easy to grasp at a glance and they let people know they're just getting the "good parts."

*Bolding: Especially for headers and other significant information.

*Italics: Putting a quote in italics sets it apart from the normal text.

7) Use informative text for hyperlinks


What are hyperlinks? It's okay to ask. I had no idea how to make a hyperlink for the first six months I blogged. 

You make a hyperlink when you turn an ugly url like this: http://annerallen.blogspot.com/2009/07/beware-bogus-literary-agents.html into a live bit of text you can click on like this link to one of my very first blogposts: Beware Bogus Literary Agents. (Where you will see my early urls in all their ugly, unhyperlinked glory.)

You make a hyperlink by selecting the text you want people to click on and going to the icon that looks like two links of chain up there on the menu bar. Or in Blogger it is cleverly identified with the word "Link".

See how I didn't make the link above with the word "here" or "this link"? That's because the words "here" and "this link" don't mean anything to the Google spiders (the reason these robot/algorithm things are called "spiders" is they "crawl" around the Interwebz looking for content.) 

Those algorithms only notice links with identifying text. So either use the title of the piece as I did above, or say something about it, like "the time agent Janet Reid visited my clueless-newbie blog."

That means somebody searching for info on Janet Reid might run into my post. Also searches for "clueless", "newbie" and "blog".

I think the article I mentioned in the intro was trying to tell us that using keywords in links isn't as important as it used to be. But in any case, it's still better than just saying "click here."

8) Use significant tags


The "tags" or "labels" you put on the end of your post look as if they're for helping you organize your archives. And of course that's their primary purpose. But they're also noticed by those all-important spiders. So use as many tags as possible, including all your keywords, plus the names of people you're quoting or writing about.

If they're tagged, those people may get a Google alert that you've mentioned them. That means they may grace your blog with their presence, which is what happened to me with Janet Reid, on my fifth blogpost ever. I had twelve followers, but there was the QueryShark her ownself, telling me I had a "nicely written post." Oh, how I basked!

One caveat: once you've used a tag it's part of your blog for life. They can't be deleted. So now I have a lot of names in my tag list that I probably won't mention again. I'm hoping the number of tags isn't limited.

9) Keep SEO in mind, but don't lard your blog with repetitive words.


I know SEO (Search Engine Optimization) is one of those eye-glazing Klingon-jargon things—and a lot of people think it means repeating the same words over and over.

But search engines actually favor using regular speech, so you don't usually need to do anything that strange to "optimize" for a search engine. All you have to do is use simple keywords to help Google and other search engines find you with those algorithmic spider thingies.

Using keywords just means using the most basic words about your topic. So when you're writing your copy or header, think of what words somebody might put into a search engine on the topic you're writing about. Can you tell which would work better for SEO?

#1 My Cat Hortense is a Genius
#2 Can Your Cat Learn to Use the Toilet?"

If you're catching onto this keyword/SEO/header thing, you chose #2.  A person looking for information on cat hygiene is more likely to type "cat use toilet" into Google than "Hortense" and "genius."

So if you want somebody to read your piece about how Hortense learned to flush the toilet, leading you to believe there was a poltergeist in the bathroom of your new apartment, use a header that the Googler might think up if she had an interest in toilet-flushing cats.

Alexis Grant wrote a great post on Robert Lee Brewer's blog last year called "SEO Myths that Scare Writers" that helped me understand a lot of this stuff.

She suggests you just "write like you always write, and then go back later and look for ways to optimize for search traffic.

So check after you write to see if you have keywords in the following:
  • Headline
  • First paragraph
  • Subheaders
  • Anchor text for hyperlinks. 
  • Tags 
And don't worry a lot if you can't cram them all in there. Treat the list as helpful guidelines, but don't obsess, or your prose will sound stilted and boring. 

Writing for a blog isn't hard, but it does require developing a slightly different skill set from what you use as a journalist or fiction writer.

And you may find the new "skimmable" prose style can help your fiction as well. According to new reports, skimming on the Interwebz has changed our reading habits. So next month I'll be talking about 21st Century prose and how even fiction is evolving in the age of skimming. (Whether we like it or not.)

Attention Wordpress users! For more details on how to do all this in Wordpress, check out Jami Gold's great post on Blog Tips and Tricks. She also has some valuable words to say for all bloggers on knowing our goals.

What about you, scriveners? Do you skim on the Internet? How about fiction? Have you been using any of these tricks to get more people to your blog? Any other tips to suggest?  


BOOK OF THE WEEK

In honor of all the chocolate delivered by the Easter Bunny this morning, Food of Love is only $2.99 in ebook on Amazon US or Amazon UK, Amazon CAiTunes and at Barnes and Noble . It's available in paper in the UK and in the US for $8.54.



A hilarious romantic-comedy thriller about dieting, friendship, and a small nuclear bomb.

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin.

As she flees the mysterious assassin, she discovers the world thinks she is dead and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a Christian talk show host who has romantic and weight issues of her own.

Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"
...The BookKeeper


OPPORTUNITY ALERTS


The Literary Hatchet: Paying market for Dark Fiction and Poetry - Pays $15 a story. They welcome prose and poetry that scares and shocks readers. Open to horror, paranormal, and speculative fiction. Word length: 500-3000 words/story, and under 100 lines per poem. $15/story, $5/poem. Deadline is July 1, 2014 for the August issue. Read guidelines here - See more at: http://writingcareer.com/

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up with Outside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15

E. M. Koeppel Short Fiction Award: Entry Fee: $15 A prize of $1,100 and publication on the Writecorner Press website is given annually for a short story. Submit a story of up to 3,000 words. All entries are considered for publication. Visit the website for complete guidelines. Deadline April 30th

Amazon’s literary journal Day One is seeking submissions. According to Carmen Johnson, Day One’s editor, the litzine is looking for “fresh and compelling short fiction and poetry by emerging writers.” This includes stories that are less than 20,000 words by authors that have never been published, and poems by poets who have never published before. To submit works, writers/poets can email their work as a word document, along with a brief description and author bio to dayone-submissions @amazon.com.


The list of million-seller "indie" authors is growing every day. Self-publishing has not only become mainstream—it's edgy and cool. Persuasive blogs by self-publishing stars like Joe Konrath, Dean Wesley Smith, David Gaughran and Kris Rusch have inspired a staggering number of new writers to self-publish in the past two years.

Publishing your own work is a way to save yourself from the sometimes-horrific treatment of authors by "legacy" publishers (the indie term for the old guard) who have acted greedy and desperate as the e-publishing revolution shakes up their world.

Indie publishing has also become a successful road to traditional publishing superstardom and major Hollywood deals for authors like E.L. James and Hugh Howey.

And this week, an indie even made it into the august pages of the New York Times Book Review.

But self-publishing is not an easy road—and a number of factors are making it more difficult than it was a few years ago—as I wrote in last week's post—so I urge new writers to carefully weigh their options. There are alternatives that aren't making so many headlines, but may be better for you personally.


I often hear from new authors who are feeling pushed into self-publishing by "experts" who tell them they are being foolish to query agents and small publishers. Or even that all publishers "hate" writers.

Yes, some traditional publishers and agents have behaved very badly recently, especially ones who used to rely on the mass-market paperback and have seen their markets evaporate. The must-read Passive Voice blog is full of hair-raising stories about publisher/agent bad behavior.

Some self-publishers have behaved badly too. The review-buying scandal of last summer is still having repercussions.

But John Locke's scammy review schemes and Harlequin's rotten contracts shouldn't sour you on either route. Authors on both paths still have highly successful careers.

So you shouldn't be looking at the rotten apples when you make your publishing decisions. You should be looking at yourself. Your own personal goals--and skills--should matter more than following trends.

Some people dream of running a mom-and-pop business. Others thrive working at a big corporation. Still others prefer to work for a local small business with only a few employees. None of these paths is wrong. It's about what suits your personality, and only you know which path is right for you.

All publishing roads are going to take patience, hard work, and the ability to deal with setbacks.

In order to make an informed decision, it's important to educate yourself about all publishing routes. If you're a beginning writer, you should be reading Agent Rachelle Gardner and the Query Shark as well as Konrath and Dean Wesley Smith.  (And BTW, learning to write a great query and synopsis is just as important for indies, since you'll have to query reviewers and learn to write great blurbs)

Read The Passive Voice, but also subscribe to the free Publisher's Lunch newsletter. Another must-read is Being Human at Electric Speed, the blog of former Writers Digest publisher Jane Friedman (which includes a weekly state-of-the-industry post from Porter Anderson.)

Don't let fourth-hand information on writers' forums push you one way or another. Absolute Write tends to be the comfort zone for a lot of people going the trad. route and the Kindleboards are home to some enthusiastic self-publishers. They are both great resources, but take any advice from individuals there with several shakers of salt. (Especially if they're cranky. As a general rule, I think it's safe to assume people who are in a chronic state of rage probably don't have all the answers.)

When you publish a book, you're entering an industry, so you need to know all aspects of it. Whether you go the traditional or indie route, you're starting a business, and you need to be aware of the marketplace. Things have changed a lot since the Kindle was introduced five years ago and you don't want to make a decision based on out-of-date information.

As I said on the blog last week, new retailers like Kobo and the newly-improved Smashwords are opening up the market. It may be more difficult to get your book noticed than it was at the beginning of the indie revolution, but a lot of self-publishers are doing very well. Friend of the blog indie author Saffina Desforges recently had three of her books in the top three spots in thrillers in the UK, and Catherine Ryan Hyde, my collaborator on HOW TO BE A WRITER IN THE E-AGE…AND KEEP YOUR E-SANITY has seen her career soar since she started self-publishing the books she had previously only been able to traditionally-publish in England.

And I should point out that the decision isn't really "either/or." An increasing number of top-tier authors like Saffi and Catherine are moving to the "hybrid" model, with an equal number of self-and traditionally published titles and a career aided by an agent/manager. The two "roads" are merging.

Consider the following:

1) Most self-publishing successes like Konrath, Eisler and Locke have agents.

2) The majority of self-publishing superstars started out traditionally published—with a strong platform built in partnership with their Big Six publishers.

3)  A lot of the biggest names in "self-publishing" sign with traditional publishers as soon as they get a good offer.

4) Indie publishing (small press or self-publishing) can be a dead-end in the traditional world if you don't have spectacular sales, so be wary of using self-publishing as a way of "getting noticed" by the trads.

There's a reason I put "FIRST STEP" in the title. Going from trad. to self-publishing is easier than going from self-publishing to trad., unless you have big sales. Like 20,000-book sales. Agent Janet Reid wrote a must-read post on the subject in October. She points out, "Publishers love debut authors, cause they're easier to pitch to retail accounts. It's easier to launch a career than revitalize one."

5) Other more "traditional" alternatives to the old Big Six paradigm are appearing all the time.
  • The new Amazon imprints are offering more lucrative contracts than the Big Six right now. 
  • There has been lots of innovative thinking from agents recently, in both the US and the UK, as Porter Anderson reported in this week's Writing on the EtherAgents are becoming managers who help authors self-publish and traditionally publish at the same time. 
  • New small digital publishers are springing up every day.  They usually offer at least a 50% royalty and also help with promotion to your target market. For a great list of some of the new digital publishers (with ratings!) check out Patricia de Hemricort's blog Publishing a Book is An Adventure. 
  • Big Publishing is opening its doors to unagented work for the first time in decades with new digital imprints from HarperCollins and Random House . (Not to be confused with  Simon and Schuster's new experiment in vanity publishing--which is something to avoid.) 

So what does all this mean to the new writer?

It means the most important thing is to keep your options open, because what's true today may not be true tomorrow.

And how do you do that?

1) I urge new writers who aren't schooled in business to consider querying agents and smaller publishers before taking the self-publishing plunge.

I know—I can hear the groaning from everybody who's read the stories that all agents have horns. But the horror stories you've heard are about agents have been desperately clinging to the old paradigm. Most of those won't be around much longer. The agents who are succeeding in the new digital world are learning to be managers of the hybrid career. Having somebody on your side who knows the ropes can make or break a career, especially if you're not a born negotiator.

Here's what Porter Anderson had to say after attending London's FutureBook conference this week:

"If anything, the digitally enabled rise of self-publishing is emblematic of the transformation that agents, like publishers, are having to contemplate. And if there’s a single term for what agents do up ahead, “manager” seems to be part of it."

(But check them out at Writer Beware and don't sign away any rights or "in perpetuity" contracts.)

Yes, some books in some genres can't get an agent's interest no matter how well written, but everything's cyclical. A few years ago, chick lit was poison to agents, but recently I've seen a lot of them asking for it. And lots of small romance publishers were eager for it the whole time.

2) Take a good long look at your own goals and talents.

Self-publishing is about becoming a small business owner. Were you born with the entrepreneurial spirit? Do you love playing with numbers and marketing statistics? Are you a self-starter who prefers working alone? Then you're a born indie. (And you might be interested in the post today at the Writers Guide to E-Publishing about how to set up your publishing business as an LLC.)

But if the thought of balance sheets, market analysis and accounting fill you with loathing, opening your own publishing business could be a nightmare.

A huge amount of a self-publisher's time is spent in promotions and marketing. Yes, traditional publishing involves putting in a lot of marketing time, too, but you'll usually have some guidance and help. If you're indie, you're on your own.

As Self-Publishing advocate Ruth Ann Nordin said last week at the Self-Pub Authors blog

"If you don’t feel like doing all the work that self-publishing requires, then you probably should pick another business to go into because it’s harder to do this than a lot of authors will tell you." 

She also says in one of the comments: "I hate the blogs that preach overnight success. It’s doing so many authors a disservice. Those blogs make it sound like all you need to do is publish a book and watch the sales come in. If it was that easy, we’d all be hitting the bestselling charts."

But she also adds: "...if you don’t mind doing all the work, then I think it’s one of the most worthwhile professions a person can have.  If you love it, it’ll be worth it."

Running a small business can be bliss for people who are bottom-line-savvy self-starters with a lot of patience. It also helps to have some capital saved up.

But if you work better with enforced deadlines, moral support, and a team to urge you on, consider alternatives:
  • Consider a small digital press in your specific niche. I'm very happy with my boutique press. My editor works with me on every aspect of my writing and book marketing. And I'm not alone. A literary author I know has recently signed with JMS books, a LGBT press which does promos and helps with target advertising and has got him a great collection of reviews many Big 6-ers would envy. 
  • Join an authors' collective: Indie authors are banding together to hire editors and designers and do joint publicity. I was just followed on Twitter by an interesting one called Indie Visible
  • Start your own affinity group. Author Claude Nougat is actively working on starting a new genre, Baby Boomer Lit, and has formed a Goodreads group to promote it. This is the kind of innovative thinking that will drive the new publishing business.
  • Keep your eye on the new digital imprints from the bigger publishers.

But before you join any small press or collective, make sure you read some of their titles and contact their writers in order to make sure they are 100% legit and professional. And always check with Writer Beware.

Finally take the current market into account. Does your genre sell better in ebook or pbook format? Indies depend on ebooks for most of their sales.

  • Right now, mostly adult genre fiction (especially thrillers, romance and erotica) and nonfiction books with a specific niche sell best as ebooks.
  • People who buy pbooks (paper books) are more likely to buy literary (or literary women's) fiction and children's books.
  • Children's books are finally starting to sell as ebooks, (up 300% in the last year) because of the new tablet technology. The black and white Kindle of a couple of years ago was no place for a children's picture book. But on the iPad or KindleFire, it's fantastic. Still, children's books do best in hardcover.
  • Romance writers do best as self e-publishers. A survey last May said romance (especially erotic romance) did better than science-fiction, fantasy or literary fiction. 
  • Young Adult books are popular in both formats, and they are still the darling of agents and trad publishers. At the last writers' conference I attended, all the agents represented YA. Only one would even look at adult fiction. So if you write YA you've got a great array of choices.
Whatever path you take as you start to publish, it's important to keep in mind that you'll have a much better chance of making a career out of your writing if you do two things first:

1) Establish a strong online platform in your genre

This doesn't mean making a lot of writer friends you chat with. You do want to network with other writers, but don't count on them as your core readership. Your fellow authors are not your audience unless you write how-to-write books or novels about writers. Network with people who read your genre. That means it's much better to blog about films or review books in your genre than it is to blog about fighting writers block and how to write a query letter.

2) Build inventory

It's hard to start a business. And it's very, very hard to start a business when you have only one product to sell. There's a classic Saturday Night Live skit from the late 1970s about a pathetic mall store that sells nothing but Scotch tape. It's hilarious. Fred Willard's clueless, doomed optimism is pure comic genius.

But do you want to be that guy?

WIN A FREE COPY!


If you're just finishing up your first or second book and all of this feels overwhelming, let me remind you that Catherine Ryan Hyde and I have written a handbook for beginning writers called HOW TO BE A WRITER IN THE E-AGE…AND KEEP YOUR E-SANITY.

Between us, we've got experience with Big Six publishers, small presses, boutique digital presses and self-publishing. We don't favor any one road and provide lots of advice for authors on all paths.

In honor of the holidays, Catherine and I are running a promotion this week of HOW TO BE A WRITER. We are giving away:

THREE FREE PAPERBACK COPIES OF HOW TO BE A WRITER IN THE E-AGE 

plus

THREE FREE E-BOOKS OF HOW TO BE A WRITER IN THE E-AGE--for Kindle or Nook (and they come with free updates.)

Anybody who would like to be eligible for the free give-aways, just mention "free book" in the comments and your preference of pbook or ebook. If you go over to Catherine's blog and comment on the give-away post, you'll get your name in twice. The contest will go until 9 PM next Saturday, December 15th. Winners will be announced on this blog next Sunday.


Oh, yes, and I have a little bit of news of my own. NO PLACE LIKE HOME, the fourth Camilla Randall mystery, is now available for purchase ("Likes" always appreciated.) And the boxed set of the first three Camilla books is now at a special holiday reduced price of $2.99. (also available at the reduced price in the UK.)

It was suggested to me that I ask people to nominate this blog for WRITER'S DIGEST'S 101 BEST WEBSITES FOR WRITERS. If you felt like nominating us, Ruth and I would be ecstatic. Submit an email with the subject line "101 Websites" to writersdigest@fwmedia.com to nominate http://annerallen.blogspot.com/ .

So what say you, scriveners? Do you aspire to a hybrid career at some point, or are you aiming to be 100% indie or 100% traditional? Do you have an entrepreneurial spirit? Or would you rather work with a team? Don't forget to say "free book" in the comments if you don't have a copy yet and you'd like to win one.

NEXT WEEK: We'll have a guest post from romance novelist and uber-blogger Roni Loren with some solid advice on using social media to promote your work.