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Showing posts with label Elizabeth S. Craig. Show all posts
Showing posts with label Elizabeth S. Craig. Show all posts

How to Blog: Essential Do's and Don'ts for Author-Bloggers

by Anne R. Allen

Do all authors have to blog?

Nope.

Blogging doesn't sell books. Not directly. And it's not a particularly good way to attract an agent (agents will glance at your blog if they're considering your query, but mostly to make sure you're not wearing a tinfoil hat and advocating the invasion of Canada.)

So what is blogging good for?

It's a way to make friends. With your readers and other writers.

John Green, superstar author of The Fault in Our Stars said on NPR last week that writing books is a life "in which you're in your basement alone for years and years, saying, 'Marco. Marco. Marco. Marco. Marco. And then if you're lucky, someone writes you and says ... Polo."

A blog provides people with a place to say "Polo."

(For non US readers, "Marco Polo" is a kind of annoying game of tag American children play in backyard swimming pools. The origins are unknown, although lots of people offer inventive stories "explaining" it on the Marco Polo game Wikipedia page.)

I spent the first few years of my blogging career saying Marco, without getting many Polos in return, until I won a contest run by uberblogger and then-Curtis Brown agent, Nathan Bransford. The prize was a guest spot on his blog.

That was my first lesson in "DO" #6 below.

I recently found my old journal from the day I got that guest spot. I had also just got the 70th follower on the blog. What an exciting day!

Four years later, the blog is getting 75,000 hits a month and Nathan is going to visit HERE next week...

So if you have a new blog, hang in there. You will get a readership. But it takes time.

I got an email from a reader recently asking if I was ever going to write about blogging for authors. I thought I'd been writing about blogging entirely too much. But I realized I hadn't written much recently, and other pieces have usurped my "how to blog" posts in the Top Ten posts in the sidebar.

So I figured it might be smart to provide an index of my "How to Blog" posts. Eventually I'll put a version of this post on a separate page for easy reference.

The problem with starting an author blog is that most of the instructions on blogging come from marketers and SEO specialists—people who blog with the purpose of getting revenue from the blog itself.

But as an author, you don't need to worry about advertisers and SEO isn't your top priority. Your blog is simply a part of your social media presence—your home on the Web where folks can stop in to chat. The only thing you want to advertise is your own books (and maybe your guests' books.)

Unlike a monetized blog, an author blog shouldn't be your main focus. And it shouldn't take too much time from your WIP.

Not that there's anything wrong with deciding you prefer blogging to writing books. Last week Nina Badzin wrote an inspirational post here about what happened when she did exactly that—and turned her love of blogging into a successful freelance writing career.

If you write primarily nonfiction—as a freelance essayist, journalist, or nonfiction book author—a blog is essential. You should start one as soon as you hang out your shingle. It's your portfolio on the Web: the place where people can stop by and see what you do.

But if you're pretty sure fiction is your primary medium, when should you start a blog?

Some writers start to blog too early in their careers and find it’s a time suck that keeps them from their fiction writing goals.

I don't think you have to worry about blogging if—

  • You’re at a stage where you need to put 100% of your writing time into learning your craft and getting that WIP onto the page. 
  • You’re a student who loves your creative writing class and hopes to be a writer someday, but you’re not sure what genre you’ll want to write or if you'll want to write novels, screenplays, poetry or whatever.
  • You’ve written a NaNo novel and a few short stories but you know you've got a lot to learn and you're not ready to start submitting things yet. 
  • You’ve been to a few writers conferences and you’re working madly on edits on your first novel and you’ve got this new idea you’re just dying to get on paper...
That’s not to say there’s anything wrong with blogging if you’re at any of those stages. For some of us, blogging is just plain fun. Playing around with words is good at any stage of your writing career, as long as it doesn't keep you from your basic writing goals.

But don’t feel pressured to jump in before you're ready. Blogging is a commitment. Don’t start if you don’t have the time or discipline to follow through.

I suggest you write at least four blogposts (more is even better) and have them ready to go before you set up the blog.

When should you start?

It's good to have a blog going by the time you start to send out queries or self-publish your first book.

You will need a website anyway. (Sending out a query when you don’t have a website is a waste of time. Many agents and editors reject on that item alone.) A blog is a website—while a Facebook, Google +, Twitter or Pinterest page is not. Nothing that requires membership counts. And a blog hosted by Blogger or Wordpress is free as well as being interactive—as opposed to a static website. So it counts as “social media.” It’s a two-bird stone.

Blogging provides the most effective long-term strategy for writers to get their names out there into the marketplace and interact with the public, because:
  • You’re a writer. Blogging uses a skill you’ve already got. 
  • Other social media are subject to faddism and rapid changes. (Facebook has become much less effective now that you have to pay to reach more than a handful of readers.) 
  • Blogging is the social medium that gives you the most control over your brand.
But author-bloggers usually make one huge mistake: we follow rules established by other types of bloggers.

I made this mistake myself. 

Thing is: as an author, you are not blogging to monetize, so a lot of the standard rules don’t apply. You're blogging to make yourself an interactive home on the Web—a place for agents/fellow writers/fellow bloggers/publishers/editors/readers to find you and communicate with you. It's a place to establish your brand.

And your brand is YOU.

Here are some basic blogging rules authors would be wise to heed:


1) DO use an uncluttered, easy-to read design


Be aware that a light font on a dark background is hard to read for most people. Plus it tends to look like a 1980s computer interface. And it can scream "amateur". Light and bright and uncluttered is appealing and gives your blog a modern look.

If you use a standard Blogger or Wordpress free blog, the templates are pretty hard to mess up as long as you don't choose one of those white-on-black ones. (pale gray on white isn't that great either.) If you go with a Web designer and a self-hosted blog, don't let them talk you into too many bells and whistles.

And remember most people find pop-ups annoying.

2) DO learn to write good headers. An intriguing header is essential!


A good header should:
  • Ask a question or provide an answer. 
  • Attract search engines. 
  • Make a good Tweet (even if you aren’t on Twitter, you want somebody else to tweet it and spread the word.) 
  • Promise the reader something of value: information or entertainment 
Note: One-word and enigmatic titles may delight your muse, but minimalism won’t attract blog readers. Also stuff that’s unfocused, doesn’t inform, and nobody’s likely to Google.

Titles like “Scribbles”, “Alone,” or “Sad Thoughts” are not going to get you many hits. These are not words or phrases people are likely to search for, and they don't entice or offer anything. Look at the titles of our top ten blogposts for ideas on what works in a blog header. Numbered lists and questions work best.


3) DO include share buttons, a "follow" widget and a way to subscribe to the blog


Hey, somebody might stop by and like what they see. You want them start spreading the news. And come back.

Those little "f" "t", "g +1" and other buttons allow people to share your brilliant words to their Facebook, Twitter and Google+ pages. They are the way you will build a following. Put them up there even if you personally don’t use those sites.

It's how people will hear about your blog.

If nobody can Tweet or share a post they like, you're relying entirely on search engines for discoverability. Trouble is, a search engine can't find you unless you have a lot of traffic. And you can't get a lot of traffic unless people Tweet you. The Catch 22 of social media. Use the buttons.

And you want people to be able to subscribe by email. It's great to get people "following," but that just means they see the blog in their RSS feed when they happen to check it. A blogpost that lands in somebody's inbox is a whole lot more likely to be read.

I use MailChimp for our subscription service here. It's great as long as you don't get more than 2000 subscribers. After that, it costs 30 bucks a month, so when your numbers get up there, you have to do periodic housecleaning of subscribers who don't actually open the email. (But hey, that's what you call a First World problem.)

I know there's a lot of pressure to get people to sign up for author newsletters rather than subscribe to a blog. But I think a blog subscription is more useful.

Newsletters were big a decade ago, but there are just too many of them. And they're mostly self-serving and spammy. But a blog generally has actual content. So most people are more likely to subscribe to your blog than a "look at how fabulous I am" newsletter. I'll be writing more about this on another post.


4) DO post a bio and contact info—and your @twitterhandle, if you have one. 


You're doing all this so that people can find out about YOU. And contact you. And discover your books.

But you would be amazed how many bloggers don't even put their names on their blogs.  Or let people know what genre they write. ((The shy opposites of those braggy newsletter people.)

Even if you're a newbie and haven't published anything and haven't picked a genre, you still need a bio. It's best to put a short bio on the main page with more info on an "about me" page.

Yes. Your blog has many pages. Just click "pages" on your dashboard. In Blogger, you get twenty.

Here's a piece on how to write an author bio.

It's also important to put your @twitterhandle on your main page. That way, if somebody wants to Tweet the post, they can give attribution. Most share buttons only say "via @sharethis" but if you're on Twitter, you want it to say "via @yourname." Remember you're doing all this to establish that name!

5) DO ask questions, respond to comments and treat your visitors well


Be welcoming to people who visit your blog. Ask interesting questions that will get a discussion going.

You also want to respond to comments and make commenting as easy as possible.

You can’t control all the Blogger/Wordpress hoop-jumping. (I apologize to anybody with a Wordpress ID who can't comment here. I have the same problem trying to comment on a Wordpress blog, which is why I  use a Gravatar ID for Wordpress. If you have gmail or you're on Google Plus, you have a Google ID, so it's best to use that.)

If you haven’t had a barrage of spam, you can turn off the “word verification” or “CAPTCHA”. That will triple your comments. (Especially from people with older eyes who can’t read those %#*! letters to save our lives.)

I also suggest you don't moderate comments on new posts. I only moderate ones more than a week old. That allows for real conversation to happen on a new post. Older posts are the most likely to attract spam, anyway.

6) DO visit other blogs: comment and guest post


Reciprocate those visits. Nobody’s going to know you’re there if you stay home all the time. Get out and socialize! Social media is about networking.

The single best thing you can do to raise your search engine profile is comment on high profile blogs that are already on Google's radar.

Once you make friends with other bloggers, ask if you can guest post. And do invite other bloggers to guest for you. Guest posting is one of the best ways to increase your reach and your readership.

7) DO learn to write for the 21st century reader. 


People skim on the Internet. You need short paragraphs, subheaders, bullet points, lists, bolding, and lots of white space. Draw the reader's eye through the piece.

More in my post on How to Write Blog Content.

And some things author-bloggers DON'T have to worry about:


1) DON'T feel you have to blog every day.


Or even every week. Or on a schedule. (Although a schedule will give you a better chance of building a solid readership.) But it’s all good. For more on this, read my post on The Slow Blog Manifesto.

2) DON'T feel you have to keep to 300-500 words.


That's an old rule from the early days of blogging, when it was all about frequency of posts, not content. Google's algos have changed since then. They discovered people can feel cheated when they click through to a 3-paragraph post. The current ideal now is at about 1000-1500 words.

Make your post as long as it needs to be to cover the subject. If you go over 3000 words, you’ll probably lose some readers before the end, but some of our most popular posts come close 3000 words.

3) DON’T use a cutsie title that masks your identity.


The number one reason for an author to use social media is to get name recognition, so for heaven’s sake, PUT YOUR NAME ON THE BLOG.

Yes, a lot of blogs have cutsie names and the bloggers are anonymous. Many product reviewers prefer to remain anonymous. Ditto political bloggers.

But the reason you’re blogging is the opposite of anonymity. You want people to be able to put your name (or pen name) into a search engine and find you. Don’t make them rummage in their memory banks trying to remember if your blog is called “Songs from the Zombiepocalypse”, “Lost Marbles” or “MommiePornCentral". A whole lot more people will find you if they can just Google "Your Name."

Every minute you spend blogging anonymously is a minute wasted. Let the public know who you are and where you are and why we should be reading your stuff instead of the other 10 billion blogs out there.


4) DON'T limit yourself with a restrictive niche


For product bloggers and reviewers, niche is important. It's better to be the #1 blogger for jelly doughnut reviews or vegan baby food recipes than the 10 millionth blogger "musing about stuff".

But you're an author. Your product is YOU. Don't keep yourself hemmed in by a limited niche.

For a long time, I believed all the stuff about how you have to have a niche. So this is a niche blog. It's serving us well, but it hems us in.

Remember people surf the Web looking for two things: information and entertainment. Your blog can spin a good yarn, make people laugh, provide information, or all three, as long as you are putting it all in your own honest, unique voice.

I used to caution writers against  putting fiction on blogs. It is still less likely to be read, because people are mostly skimming blogs for information, but there's been growth in the "story blog" recently, so if you have flash fiction you don't intend to send to contests or journals, it's okay to put it on your blog. But do realize it will be officially "published" so you have given away first rights.

NOTE: It's still not smart to post raw bits of a novel in progress. Agents and publishers won't consider that book because it's now published (unless you're getting 100,000 hits a post.)  Also, readers respond much better to self-contained short fiction than unedited bits of novels. And remember your job is to entertain, not seek free editorial advice.

Another caveat: one of the least interesting topics to readers is your writing process. Hardly any potential reader wants to know your daily word count or your rejection sorrows. Other writers may stop by to commiserate, and you do want to network with other authors, but don’t make your writer’s block or attempts to get published the main focus of your blog.

You simply want to offer your unique voice talking about the things you feel passionate about: the research you’re doing on medieval armor; your theories on why raccoons are going to take over the planet; the hilarious adventures of an erotica writer running for PTA president. Anything that will draw in readers will work.

If you have "blogger's block", or are brainstorming for fresh content, author Linda Maye Adams offered this tip in the comments: there's a blog that provides daily "blog prompts", called the Daily Post. It looks like fun.

5) DON'T put a lot of energy into images.


(Unless you're a photojournalist, of course.)

You're showing off your WRITING SKILLS, remember?

Bloggers with monetized blogs need to spend a lot of time on images, and visuals do draw people in, but do you want people to notice somebody else'e photography or YOUR writing? 

Don’t waste lots of time looking for the right photo (or risk getting sued for using copyrighted material.)

If your blog is about travel, or fishing, or antiquing, yes, take lots of photos, but if the post is about books or ideas—don’t sweat it. The blog is going to be a showcase for what you can do with the written word. We’ve never used images on this blog, and we’re doing pretty well. If you do use images, make sure they are in the public domain. Try Wiki Commons or WANA Commons

6) DON'T obsess about SEO (Search Engine Optimization)


Yes, you want to be picked up by the search engines, but your primary concern is entertaining your readers, not optimizing keywords for search engines. Early on a blog gets discovered by word of mouth, so it's more important to be networking with other bloggers than getting the attention of Google.

So that marketing jargon that goes over your head? Let it keep sailing by. It's not a priority for you.

7) DON'T start multiple blogs 


Professional bloggers sometimes have dozens. They have a Cupcake Recipe Blog and a Mommy Blog and a Support Blog for Persons who Suffer from Chronic Dandruff. All fine and dandy. They run ads for kitchenware on one and Pampers on the second and homeopathic shampoo on a third. And they aren't writing novels.

And you aren't running ads. So unless you write in wildly conflicting genres, like Christian Middle Grade fiction and Bigfoot erotica, you only need one blog. Blogs take time. And you have books to write, remember?

If you've started 15 blogs, go back to the first one, put all your best content on it (you can change the header, but the oldest one is the one Google knows best, so keep it.) Then delete the others.

Then go work on that WIP!


Here are a few examples of great author blogs


Some are superstars, some are midlisters, and some are pre-published, but they all do blogging right.

Here is an index of my posts on how to blog





Blog Communities Guest post by Alex J. Cavanaugh from Sept. 2013











How Not to Blog December 2011

How to Blog: A Beginner's Guide for Authors December 2011

(Also this information and a whole lot more is available in the book I wrote with superstar author Catherine Ryan Hyde, HOW TO BE A WRITER IN THE E-AGE: A Self-help Guide . Only $2.99. And yes, the paper version of the second edition will be available very soon.)


What about you, Scriveners? Do you have a blog? Have you been resisting blogging? What do you find are the best ways to get traffic? Do you have any tips for the new blogger? What general blogging rules do you find don't apply to an author blog? 

BOOK OF THE WEEK


This week I'm doing a cover reveal: new cover by Keri Knutson of Alchemy Book Covers  I love the exploding cupcake!

  Food of Love: a Comedy about Friendship, Chocolate, and a Small Nuclear Bomb.

In honor of the re-launch, Food of Love is on sale for the next two weeks!  99c on Amazon.com and the equivalent on Amazon UK, Amazon CAAmazon.com.au, (etc) and NOOK



Two sisters: one white, one black. Two world views: one liberal, one conservative. But these two women have one goal in common—one they share with most women in modern society: the urge to diminish themselves by dieting. Food of Love is a comedy that carries a powerful message. It offers some of life’s darker truths—told with a punchline. 

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin. As she flees the mysterious assassin, she discovers the world thinks she is dead, and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a right-wing talk show host who has romantic and weight issues of her own. Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"...The Bookkeeper


OPPORTUNITY ALERTS


Short Romance stories with holiday themes: Crimson Romance Ebooks (A division of F & W, publisher of Writer's Digest Books) is looking for holiday themed shorts (10K-20K words) Christmas/Hanukkah/Kwanzaa 2014, New Year's Even 2015, Deadline: August 15th

BLUE EARTH REVIEW FLASH FICTION CONTEST $2 ENTRY FEE. 750 words or less. Limit two stories per entry. First place $500. Second place $250. Third place $100. Winners will be published in the Blue Earth Review, the literary magazine of Minnesota State University. Deadline August 1.

The Saturday Evening Post "Celebrate America" Short fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

MARK TWAIN HOUSE HUMOR WRITING CONTEST  ENTRY FEE $12 or $22. First prize $1000. Other cash prizes. Celebrity judges. Two age categories: Adult (18 and over) and Young Author (17 and under). Submit 10,000 words (or fewer) of any original work of humor writing. Submissions are not required to be in the style of Mark Twain or about Mark Twain. They want you to make them laugh! Deadline June 30, 2014.

The Golden Quill Awards are no longer recommended. 

Building Platform: What Most Writers are Getting Wrong


Writers know we need a "platform" these days.

That means we need to be on Twitter and FaceBook and Google+ and LinkedIn and Pinterest and Tumblr and have a blog with a ton of followers and get 100s of reviews on Amazon and Goodreads and drive ourselves batty keeping up with all of it, because…who needs to write books? It's all about racking up those numbers, 24/7, right?

That would be a no.

Last year I wrote a post about 7 Ways Authors Waste Time Building Platform and it's been one of our most popular posts.

But the majority of writers are still running on the old social media hamster-wheel, pursuing those elusive numbers. I even see writers begging for money on IndieGoGo and Kickstarter, so they can "buy Twitter followers and Facebook likes." I hope nobody's silly enough to give it to them.

Because those numbers mean almost nothingeven less now than they did a year ago.

If you write narrative (novel or memoir), all you need is a social media presence, not huge numbers. (Nonfiction is a little different. More on that below.)

You do need to be Googleable. You can get Google's attention by commenting on blogs, having a Google Plus, Twitter and/or Facebook account and maybe a blog.

But guess what is the #1 thing an agent, editor or reviewer wants to find out when they Google you?

Whether you're a pain in the butt.

Seriously.

They don't care much about your Alexa, Klout or PeerIndex rating. They aren't all that interested in how many Tweeps, blog followers, LinkedIn contacts, Google Plus circles, or Facebook friends and/or likes you have.

I know you've heard otherwise, but that info probably came from marketers, not actual agents, editors or influential reviewers. Not recently anyway.

What Publishing Professionals Look for When they Google an Author


1) Is this person making the effort to network on social media?

2) Is this person an a**hole, volatile, entitled, disrespectful, or a self-involved jerk?

Don't just take my word for it:

  • Super-agent Kristin Nelson (obviously trying hard to maintain her legendary niceness) put it this way in a roundtable discussion with Scratch magazine last week: "In terms of social media, a lot of times we’re just looking to see if this is somebody we want to work with or are they really … what’s the word I’m looking for … strange on social media circles, or lacking a level of professionalism in their online presence. Let’s just say there are some folks who have a Twitter/Facebook presence that’s a little … aggressive or antagonistic."
  • Agent Sarah Burnes said in the same discussion that she looks at the whole "social media footprint. The truth is you can tell a lot about a person online."
  • Rob Spillman, editor of the prestigious literary magazine Tin House, says he's looking for “literary citizenship" and people who are "supportive of other writers".
  • Canadian agent Carly Watters wrote on her blog earlier this week that she's looking for: a website or landing page, some social media "proficiency", a professional attitude, good personality, and no blogposts detailing your personal submission woes to the general public.

In other words, no matter how good your numbers are, if you flame out on writing forums or use your blog to badmouth the publishing industry, complain about rejections, or put down other authors, it doesn't matter how many likes, hits, clicks or followers you have.

So be nice. Practice the Golden Rule. Don't be a whiner or a bully. And stop listening to marketers and system-gamers who tell you it's all about building up numbers. 

This is because:

  • Most publishing professionals don't care 
  • Those numbers do not equal sales, and have become increasingly meaningless—as you'll see below


Why You Should Stop Worrying About Social Media Numbers


Social media numbers are being gamed—and the problem is getting worse. They're also bought and sold from "click farm" sweatshops that have sprung up all over Asia.

This week Forrester Research reported that marketers and publishers are coming to believe, "The paid ads Facebook encourages them to buy often lead to 'fake' fans generated by 'like farms'."

And an article in the HuffPo on how social media "likes" are bought and sold says:

"While the Federal Trade Commission and several state attorney generals have cracked down on fake endorsements or reviews, they have not weighed in on clicks. Meanwhile, hundreds of online businesses sell clicks and social media accounts from around the world. BuyPlusFollowers sells 250 Google+ shares for $12.95. InstagramEngine sells 1,000 followers for $12. AuthenticHits sells 1,000 SoundCloud plays for $9."

In other words, this isn't even illegal, so everybody's doing it.

But that doesn't mean it's smart.

Because large numbers of clicks/likes/followers, etc, now mean absolutely nothing.

Here are some other iffy and pointless ways to waste time and money on meaningless numbers:


Purchasing LinkedIn connections and email addresses


This week I got an email from an author I'd connected with on LinkedIn. She claimed to write reviews for the Wall Street Journal. She offered (in all capsalways a bad sign) to give me a book review in exchange for… a list of all my LinkedIn contacts.

How's that for creepy?

Are there really people who will sell out their accountants and doctors and everybody they do business with in exchange for an iffy book "review" from a complete stranger?

But it gets worse. She also promised the names and contact info for "2000+ Amazon book reviewers".

Oooooh! I'd be able to spam 2000 Amazon book reviewers and get them to all hate me at once? Hmmm. That sounds like a good marketing plan…

My agent Pam noted this was probably a sock puppet who was gathering LinkedIn contacts to sell on those click-selling sites.

But the underlying assumption has a basis in a sad fact: many authors will pay to rack up meaningless numbers, whether a quantity of nonsense reviews or "likes" or "contacts".

And even if you're not paying cash for reviews and clicks, if you're trading with other authors, offering prizes for "likes", or whatever, you're wasting time.

Fake Facebook "likes" 


Many writers are duped by Facebook into paying to "boost" pages to get hits on their author page.

They tell me they do it because it gets "results". By which they mean they get more people to click on a "like" button.

But when I ask if those "likes" translate to book sales, the authors go strangely silent.

So I'm going to say it loud: SOCIAL MEDIA NUMBERS DO NOT EQUAL BOOK SALES.

A handful of real friendships and loyal readers mean more than thousands of nameless, faceless numbers.

Author Jonathan Evison advised writers at the annual conference of the Association of Writers and Writers Programs, “If you don’t like Facebook, then just don’t do it … It’s not about broadcasting. It’s about connections.”


Unwilling Newsletter Subscribers


I've been "subscribed" to dozens of newsletters by authors I don't know in genres I don't read. Maybe because they've queried me for a guest blogpost, or we've communicated on another subject. Or I've commented on their blogs. Or they just take my contact info off this blog. They've got my email address, and dammit, they're going to use it! Their marketing consultants told them to!!

But this is what a lot of marketing people don't understand: annoying people with email spam does not move them to buy books.

As the lawyer known as The Passive Guy said on The Passive Voice this week, "Email lists! What an powerful concept! For 1996."

And Tony Hursh responded to PG in the thread, "Just this morning I was reflecting that I don’t have nearly enough spam in my life."

How about you? Not enough spam?

That's what I thought.

And yet every marketer says you must have a newsletter and send it to as many addresses as possible, regardless of who they are or whether they read your genre. It's NUMBERS, they tell you. NUMBERS!!

I think it's wiser to listen to Mr. Evison. He advises writers that instead of blasting out group emails about their books and events, they should take the time to write a personal email to each friend.

A personal email to a friend. Not a bunch of advertising aimed at some undefined "them" you imagine to be out there.

Auto-Tweets to Fake Tweeps


I think Twitter is probably the medium authors abuse the most. Hundreds of thousands seem to autotweet book spam 24/7. Often to "followers" who have been purchased (and probably don't even read their language.) 

And they can't figure out why their books aren't flying off the shelves.

That's because they don't understand that Twitter is not for direct marketing. People are on Twitter to get news and information. What gets retweeted most is links to original content or news stories.

Social media guru Jon Morrow at Boost Blog Traffic says this about boosting Twitter traffic,

"Consistently tweet the content of the other influencers in your niche (even if they’re your competition), making sure to mention their handle and, of course, include a link to their article."

That's right: the number one way to boost your own traffic is to share other people's linksboth unknowns and big influencers. Unknowns will probably thank you and follow you, and the influencer's Tweeps will notice you and you can become part of their clan. They start noticing your other tweets, they might even see one for your blog and come on over and make friends. And eventually take a look at one of your books.

Bestselling mystery author Elizabeth S. Craig (@elizabethscraig) has 26K Twitter followers. I'm willing to bet those are real people who have followed her voluntarily. That's because she tweets the best links in the publishing business. And she has never once tweeted ads for her books. She tweets great content. 

Obsessing about Blog Hits


It's my personal opinion that a blog is an author's most important tool on social media. My blog re-started my career after my first publisher went out of business. It got me two more publishers, an agent, and a blog partner I'd admired since she was on the NYT  bestseller list and I was a wannabe actress reading Ruth Harris novels in the greenroom of a little theater in Southern California.

But none of those things happened because of huge numbers of hits on this blog.

Those things happened because I made connections with people on many blogs: mine and theirs and Nathan Bransford's and Kristen Lamb's and Elizabeth S. Craig's and many, many more.


1) Blogs for Nonfiction Authors


Nonfiction writers need to follow slightly different rules from fiction writers. (And although memoirs are nonfiction, they're narrative, so they're marketed like novels.)

A nonfiction writer definitely needs to work at driving traffic to his blog, because a widely read blog is one of the best ways to establish yourself as an expert in your field.

I advise nonfiction authors to work on a blog for some time before you launch a book, and to comment on the blogs of "rivals" for some time before that. 

But you need an engaged readership, not fake numbers. An attack by a Moldovian spambot is going to boost your numbers through the roof, but it won't sell one person on your idea.

That's why you need to network with other bloggers in your field, and share their content, not sit alone on your blog waiting for hits like a spider waiting for flies.

2) Blogs for Fiction Writers and Memoirists


If you write fiction, you don't need a writing blog like this one, unless you also have a "how to write" book like, ahem, How to be a Writer in the E-Age: A Self-Help Guide.

Novel readers read novels. Blogs, not so much. So if you write fiction, you don't need worry about your stats or your Alexa rating.

Sure, it was fantastic for our egos when we got 50,000 hits last month. It's like the thrill you get from winning a videogame. With about the same real-world significance.

Yes, there was a bit of an uptick in sales of my novels. But I also had attack by the the Amazon sock puppet-trollsmaybe in retaliation for signing an anti-sock puppet petitionwhich probably helped my sales as much as the blog surge. It's funny how my sales go up when they leave their brainless 1-stars. I think any review gets a book some attention from the algos, no matter the star rating.

But I also see an uptick in novel sales when I visit smaller blogs. Almost any time you reach out to a new audience there will be a flurry of sales.

But the blog surge did put my nonfic book onto several bestseller lists. Nonfiction writers: take note. 

A fiction writer's blog is simply a place for your fans to find you, or if you're not published yet, a way for you to build up friendships in the blogosphere.

Neither of those goals is dependent on a huge number of blog hits. It's the number of engaged readers that matter. You're not going for a million hits. You're going for 1000 true fans. Or even 100, or 50. Real people, not pointless numbers.

Catherine Ryan Hyde is one of the top selling novelists on Amazon. Last summer she bumped J.K. Rowling off her perch at #1.

But Catherine's blog has an Alexa rating down around #4 million. As of this writing, this one is at #132 thousand. (Google, at #1, being the best-rated)

But I probably don't sell as many novels in a month as Catherine sells in a day. She sells books because she has a fantastic reputation, she's been a star since she wrote Pay it Forward a decade and a half ago, and readers feel they know her. People who visit her blog already love her books. They're coming to the blog to get to know her better.

The thing most marketers don't understand is that selling books isn't the same as selling collapsible hoses, Sham-Wows or Perfect Bacon Bowls.

Readers are quiet people. You need to gain their trust. You can't influence them by shouting at them.

Or by being a pain in the butt.

So don't.

And you can stop obsessing about all those silly numbers.

As I said in last year's post: If you're dealing with marketers who are in love with numbers for their own sake, I hereby bestow a rank of 10 million ARA points!!! on each of you. When somebody puts you down for not having a Klout rating over 80, just roll your eyes and say "Klout is so over. I have 10 million ARA points."

Doesn't that feel better? 

What about you, Scriveners? Have you been obsessing about numbers without really knowing why? Have you ever paid for Twitter followers or "boosted" a Facebook page? What do you find is the most effective way to boost your book sales? Or if you're unpublished, how much time do you spend building platform online?


BOOK DEAL OF THE WEEK

Sherwood, Ltd is $2.99 right now, marked down from its $3.99 list price for Kindle USUK, CA Nook. It's also FREE on Smashwords and on Kobo. (The free run will be ending very soon.) And for book-sniffers (I have to admit to some closet book-sniffing myself) it is available in paper for the marked-down price of $8.54 (regularly $8.99 on Amazon and $12.99 in stores.) It's also on sale in paper in the in the UK for £6.81. (Canadians, I don't know why the paper version isn't listed on the Amazon CA site. I will talk to my publisher about it.)



A hilarious tale of intrigue, romance and spot of murder at a small press in the English Midlands.

"Good Manners for Bad Times" author Camilla Randall (Dr. Manners) could use a publisher…Currently broke and homeless, she would welcome opportunity knocking on her nonexistent door. Eventually it does. Sort of. From across the Atlantic, the upscale pornography press, Sherwood, Limited, is looking to become respectable. Free residency in their Lincolnshire factory is included. How can any well mannered person decline? Thus begin Camilla's adventures with a postmodern Robin Hood… and his band of scary men."…Kathleen Keena

"A wily tale of murder, deceit, and intrigue that can stand with the best of them. Her characters are all too real and her dialogue took me from laughter to chills to suspicion of everybody in the book...Read this book. It will be well worth the time."...David Keith

To anybody who has read and enjoyed Sherwood, Ltd: it could sure use some review love on Amazon US! It's got all 5 and 4-stars on Smashwords, Nook and Amazon UK, but my little anti-fan club have left their mark on the US Zon buy page. 


OPPORTUNITY ALERTS

The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

Fantasy Scroll Magazine is a new paying-market, upscale SciFi online literary magazine. Now taking submissions for flash, micro-flash and stories up to 5000 words. They are also launching a kickstarter campaign to obtain funding to maintain this as a paying market. They're looking for highly original work in SciFi, Horror, and Fantasy.

Writers' Village International Short Fiction Award. Entry fee £15. This is a biggie. Stories in English up to 3000 words in any genre from anywhere in the world. £3000 First Prize. Judges include iconic mystery author Lawrence Block and Whitbread & Orange short-lister Jill Dawson. £4500 ($7200) in total prizes. The top 50 contestants also get a free critique of their stories. Deadline June 30th.

Flash Prose Contest $15 ENTRY FEE. WriterAdvice seeks flash fiction, memoir, and creative non-fiction running 750 words or less. Enlighten, dazzle, and delight us. Finalists receive responses from all judges. First Place earns $200; Second Place earns $100; Third Place earns $50; Honorable Mentions will also be published. Deadline April 18th.

GLIMMER TRAIN FAMILY MATTERS CONTEST $1500 prize, plus publication in Glimmer Train Stories, plus 20 copies. $15 ENTRY FEE. They're looking for stories about families of all configurations. It's fine to draw on real experiences, but the work must read like fiction. Maximum word count: 12,000. Any shorter lengths are welcome. Deadline March 31.

Six More Pieces of Bad Advice for Writers to Ignore


Two weeks ago I wrote a post listing some of the bad writing advice that can stand in the way of launching a successful publishing career.

But I had too much to run in one post, plus I got some great suggestions from readers in the comments. So this week we have a "Son of Bad Advice" post.

Hey, it's Groundhog Day, so I figure we can have deja vu all over again.

Some myths about the writing life have become so much part of our culture that "everybody knows" them. It's hard to accept they're not true. I've had a hard time unlearning some of them myself.

As I said in my previous post, we've been programmed with misinformation all our lives. We've watched romanticized fictional authors like Jessica Fletcher and Richard Castle and that guy who owned Magnum PI's tropical mansion write their way to fame and fortune. It looked so easy.

New myths have been added with the ebook revolution. We now hear that all we have to do is write a book, put it on Amazon, and the movie deals and fat paychecks will start rolling in. After all, it happened to Hugh Howey and Amanda Hocking. And recently we've heard about Sylvia Day with her 7-figure deal with Harlequin, and million-seller indie romance author Theresa Ragan...

But those authors are the exceptions, not the rule. They're newsworthy because they're rare. If you don’t want your heart broken in this ever-more-complex, fast-changing industry, it's best to learn the facts and put the following myths firmly in the "fiction" section of your consciousness.

1) Land a publishing contract and you can quit your day job


I think the biggest, baddest lie about this business is that authors make a lot of money once they land that publishing contract. How many times have your friends joked, "will you still talk to me when you're rich and famous"?

You can tell them to relax, because it's unlikely to be a problem.

How much do traditionally published authors make?

Last month an author posted on her blog the breakdown of her actual income from a multiple book contract. It came down to about $3000 a year. More on this at Lexi Revellian's blog.

The author in question had to remove the post after a few hours because it violated a non-disclosure clause in her contract, but she was very brave to post it. Publishers seem to want to keep up this myth that their authors are raking it in.

But the fact is: publishing advances have been evaporating in the past decade. Agents are saying, "$10,000 is the new $50,000". Also, it's important to know that $10,000 comes in several installments, over a couple of years, and of course the agent gets 15% (not that they don't earn every penny.)

And according to a study reported in the Guardian on January 17th, 54% of trad-pubbed authors make even less than that. The study put the average at $1000 (£600). Yeah. Picking up cans for recycling on the side of the road would probably pay better.

Of course, some big name authors are making millions. And a lot of self-publishers do much better than the trad-pubbed mid-lister who wrote that post.

But the average self-publisher makes even less: 77% are reported to be making less than $1000 a year.

That trad/self-pubbed ratio may be a little skewed, because the trad-pubbed category counts only the authors who've reached the point of getting contracts. But as Hugh Howey pointed out, while aspiring trad-pubbers are querying agents, self-pubbers are putting their fledgling work into the marketplace, so they get counted in the stats and the queriers don't. Also, the self-publishing category includes the hobbyists who may only have one book and aren't necessarily trying to earn money from it.

But it's important to point out that the authors with the highest income are hybrid authors. A hybrid author self-publishes as well as working with a traditional publisher.

You can find a fascinating breakdown of income streams for a hybrid author from Elizabeth S. Craig on her blog this week.

You can can become "hybrid" either of  two ways:

1) Start out in traditional publishing (agent+Big 5 or smaller presses) and supplement with self-publishing.

2) Start by self-publishing, become a mega-seller, and wait to get offered a traditional contract like Howey and Hocking. Unfortunately you don't get to choose this path to hybrid-dom. You have to hit it big first and wait to be invited. Agents don't welcome queries from self-publishers unless they're mega-sellers.

This means querying agents and going the traditional route to break into printwhile it may not be as lucrative as you imaginedcan still be a good way to launch a career. Just make sure you don't sign any "non compete" clauses that prohibit you from self-publishing other work. Contracts can be full of booby-traps these days, so run it by a lawyer.

Yes, your initial trad-pub books will probably bring in less money than your later self-pubbed books, but that's not necessarily a bad trade-off.

Many self-pubbers make one or two of their early books perma-free in order to entice new readers. Your trad-pubbed book may only make $1000-$3000, but it can be a "loss leader" like those indies' perma-frees.

The marketing and cachet you get from starting with a traditional publisher (and having an agent in your corner when you start out) can still make this path attractive.

But don't make the mistake of thinking it's a get-rich-quick proposition. Write because you love it, have patience, and don't count on living the life of Richard Castle with your first few books.

2) Copyright that manuscript as soon as you type "the end" or somebody will steal your plot!


It's true that plagiarism is a big problem these days, but not of unedited, unpublished manuscripts. Pirates can lift books right off fan fiction sites or Amazon, so why would they want somebody's first draft?

No matter how original you think your concept is, plot theft is unlikely. The truth is that everybody’s got a story. It’s how you write it that matters.

As Anna Quindlen said, "Every story has already been told. Once you’ve read Anna Karenina, Bleak House, The Sound and the Fury, To Kill a Mockingbird and A Wrinkle in Time, you understand that there is really no reason to ever write another novel. Except that each writer brings to the table, if she will let herself, something that no one else in the history of time has ever had."

Since the copyright law reforms of the 1970s, copyrighting your work before it’s published has been the mark of a paranoid amateur.

Especially if you're sending it off to agents. If you mention in your query that you've copyrighted the material, "so don't think you can steal this fabulous idea and publish it yourself" you can expect instant rejection.

Also, the agent will inevitably ask for changes, and and so will your editorif you're lucky enough to get a contractthen it will be a different book, needing a new copyright.

A copyright only costs $35 in the US, but if you register a rough draft, and every subsequent draft, that can add up.

And it's unnecessary: your work is copyrighted as soon as you type it onto your hard drive. (And BTW, you can’t copyright a title.)

If you want to read more on why you can put that paranoia aside, here's my post on "Hey, James Patterson Stole my Plot"

There are lots of things to fear in the Big Bad Publishing World: non-compete clauses, "in-perpetuity" contracts, shrinking advances, and overpriced vanity publishers, but plot theft should not be high on your list.  

3) If you have talent, spelling and grammar don’t matter.


"You'll have editors to take care of all that stuff," people will tell you. "The only thing that’s important is creativity."

That may be true when you're seven, but not when you're trying to launch a professional career. 

Would you hire a plumber who didn't know how to use a wrench?

Words and grammar are a writer's tools. If you can't use them properly, nobody's going to hire you for the job. Not an agent; not an editor; not a reader. 

The old saw about 10% inspiration/90% perspiration is 100% true. Talent without skill is useless.

Today's author needs more polished writing skills than ever before. Readers have access to more books, and on tablets they can switch from your book to a magazine, movie, or TV show. You have to work harder than ever to keep their interest with fast pacing and lean, powerful prose.

In the e-age, authors also need top-notch skills with marketing and social media. Nobody's born with those. You have to learn them and keep up with rapid changes.

Work on perfecting the nuts and bolts of writing and keeping up with the latest industry news, or nobody will ever find out about that talent of yours.

Yes, you need editors, and they give necessary polish to a solid manuscript. But they can't take a total mess and make it into a masterpiece, no matter how much raw talent you may have.

4) Put a lot of skin on your cover: sex sells.


A woman I met at a party recently told me I should have my publisher put a semi-naked guy on the covers of my books and they'd sell better.

She was wrong on two counts: first, putting a cover on your book that isn't right for your genre will backfire. If people buy your literary novel thinking it's going to be a sizzling love story, they will not be pleased. Sell a cozy mystery as a dark thriller, and the reviews will be nasty. And if you sell realistic women's fiction as romance, readers who don't get their HEA ending will be unhappy forever after.

Genres have rules, and cover art is very genre-specific. To learn more about covers, designer Melinda Van Lone is running a great series on specific requirements by genre. Or follow Joel Friedlander's blog, The Book Designer 

Second, as I said in a post last November, sex may not sell mainstream fiction as well as it used to, now that rules are enforced by algorithm. One of Amazon's criteria for putting a book in the porn section is how many pixels of flesh tones are on the cover. 

Too much shirtless man-flesh (or even a baby's face) on the cover of your book may relegate it to the erotica section, where it won't be discovered by your target readers and the erotica fans will find your book a major let-down.


5) You're doing writing wrong. There's only one way to write a good book. 


Thanks to soldier-novelist Linda Adams for suggesting this one in last month's post.

There is no "right" way to write.

Yes, the Internet is packed with writing blogs and forums, all imparting advice, rules, and caveats. We do it here. But reading a lot of Internet advice can be overwhelming (and plenty of it is downright wrong.)

I see new writers so terrified of using adverbs they can't get beyond chapter one. Others spend years eliminating all forms of the verb "to be" from their manuscripts, only to end up with an incomprehensible, stilted mess.

Unfortunately, many writers are passing on this rigid advice as if it had been chiseled on tablets by the Almighty.

We need to be aware that most writing "rules" are simply guidelines that can help with your editing. But they should be banished from your mind when you're writing a first draft.

For a lighthearted look at some of these "writing rules" see my post on writing rules from December.

6) You wrote a whole book, so it deserves to be published!


Thank Mom for her enthusiasm and support, but this isn't true. Yes, writing a book is a huge achievement, and they say only about 3% of people who start writing one will finish. You deserve major congratulations.

But your book may not deserve publication. Almost all successful writers have a few practice books hidden away somewhere. I sure do. I recently unearthed one and realized it has too many characters, too much plot, and no dominant story arc. I might take one chapter and use that for a jumping off place for another novel, the way Jonathan Franzen did with the Corrections.

Successfully publishing book-length fiction is like getting to Carnegie Hall. It takes practice, practice, practice.

If you query too soon, or self-publish a book that has huge structural flaws, you won't just waste your own money and time: you waste your readers' time.

I know some self-publishing gurus tell you to publish everything you've ever written and "let the market decide." But remember an ebook is forever. When you get to be a better writer, that fledgling book is still going to be lurking on a Kindle somewhere with your name on it.

Patience. Give yourself time to learn to write at your own best level before you send your work out into the unforgiving marketplace.

~

Don't let these facts discourage you. Yes, writing is a tough way to earn a living. If you quit your day job "to write a novel" and expect to start paying the bills with it by the end of the year, you're heading for disaster. Especially if you have student debt.

But still, writing is one of the most fulfilling jobs around. You get to create worlds. You live a life of the mind. And it's fun.

And, in spite of the discouraging reports about how little authors are making, the self-publishing revolution has actually improved an author's chances of earning a living wage.

As As Hugh Howey says, "The simple fact is this: getting paid for your writing is not easy. But self-publishing is making it easier. How much easier? We don't have sufficient data to know. But a conservative estimate would be that five to 10 times as many people are paying bills with their craft today as there was just a few years ago. And that should be celebrated."

What about you, scriveners? Have you been led astray by any of these myths and misconceptions? Do you have any to add to the list? 


****

BOOK OF THE WEEK

The Gatsby Game is available in ebook from Amazon US , Amazon UK , Amazon CA, and Barnes and Noble for NOOK, and Kobo and in paper in the US and in the UK.



The Gatsby Game is based on a real unsolved Hollywood mystery. It was inspired by the mysterious death of David Whiting, a man I knew in college. Nobody knows what happened the night he died in Sarah Miles' motel room during the filming of a Burt Reynolds movie, but I have a theory, and this is a fictionalized account of it. Like David, my anti-hero Alistair Milbourne is obsessed with F. Scott Fitzgerald, and imagines himself to be "the ghost of Jay Gatsby, in a straw boater and spats, whistling a tune by Cole Porter."

"Like a finely woven tapestry... a vivid portrayal of a woman's life and how it intertwined with a man who authors from an earlier time would have called a cad. It seems to be a love-hate relationship, an inexperienced and trusting young woman skillfully taken in by a man who was a scoundrel, a true user of women, a man who always seemed to show up like a bad penny throughout Nicky's life... and a man who saw himself as Jay Gatsby from F. Scott Fitzgerald's classic novel."...
John Williamson

"I was thoroughly entertained by The Gatsby Game. It has all the elements for a good mystery, and would also appeal to readers who enjoy romance in a women’s fiction style. I give the characters, cultural references, story building, and especially the slightly sarcastic narrator voice a 5 star rating" --Donna Hole

And you can now get The Gatsby Game together with Ruth Harris's The Chanel Caper together in one volume: Two comedies for the price of one


Hollywood and Manhattan: it's Bi-Coastal Comedy!

Available at




OPPORTUNITY ALERTS


Win a critique of your novel from a literary star and Cambridge professor. Winners will get full critique valued at $800. Contest sponsored by the Writers’ Village Foundation, a not-for-profit UK organization established to help new authors. The top eight submissions will win a session of personal feedback from the award judge, novelist Michelle Spring, a Royal Literary Fellow at Magdalene College, Cambridge. Entry is $19 and the deadline is 31st March.

GLIMMER TRAIN FAMILY MATTERS CONTEST $1500 prize, plus publication in Glimmer Train Stories, plus 20 copies. $15 ENTRY FEE. They're looking for stories about families of all configurations. It's fine to draw on real experiences, but the work must read like fiction. Maximum word count: 12,000. Any shorter lengths are welcome. Deadline March 31.

Women Writers:  MSLEXIA SHORT STORY COMPETITION  £10 ENTRY FEE. A competition for unpublished short stories of up to 2,200 words. First prize £2,000 plus two optional extras: a week’s writing retreat at Chawton House Library outside of London, and a day with a Virago editor. Second prize: £500. Third prize: £250. Three other finalists each receive £100.  All winning stories will be published in the Jun/Jul/Aug 2014 edition of Mslexia. Deadline March 17

Dark Continents Publishing's Guns and Romances anthology. They're looking for previously unpublished short fiction from 3500-9000 words. Any genre as long as there's a tough protagonist, weapons, and... at least one reference to music. Sounds interesting. Payment rate is a one-off of $20 per story plus a percentage of the ebook royalties. Publication estimated in late-2014. More info on the website. Deadline February 28.

ERMA BOMBECK WRITING COMPETITION $15 ENTRY FEE. Capture the essence of Erma's writings and you could win $500 and a free registration to the Erma Bombeck Writers Workshop!  Personal essay must be 450 words or less (entries of more than 450 words will be disqualified). Two categories: humor and human interest.  Deadline February 17.

12 Social Media Mistakes for Authors to Avoid

Are you "building platform" or just annoying people?

This week, author Mary W. Walters blogged that promoting your books on Facebook and Twitter is a total waste of time for book sales.

That's because Social Media is not for selling books. It's for making friends—friends we hope will help us in our careers sometime. It's for networking, not a direct sales tool.

Mary Walters is right when she says, "Most book-reading folk...aren’t interested in advertising and promotional copy, or in watching writers pat themselves on the backs for winning awards or getting great reviews. They are interested in discussions and opinions about books. They are interested in two-way exchanges about literary matters – not in one-way communications."

One-way communication is a misuse of Social Media—and that's why it doesn't sell books. 

And why we find it so annoying. 

Author Elizabeth Ann West rebutted Mary Walters' post in a comment on The Passive Voice . She pointed out: "The problem is most authors start using social media in a professional capacity for the first time when they publish and guess what? It takes a large amount of time the first few months to figure it out and test it out and make social connections."

In other words, they blindly jump in and start screaming "buy my book" at everybody instead of making friends with people who could then suggest your book to readers in your target demographic. 

It's like going to a Chamber of Commerce mixer wearing a sandwich board advertising your restaurant instead of schmoozing a large company's event coordinator and getting her to use your restaurant's banquet room for future company parties. 

Don't wear a sandwich board to a cocktail party. Be subtle. Make friends. Anything else is misusing the medium.

I've made a list of some of my unfavorite misuses of Social Media here. I admit upfront that this is a very subjective list, so please feel free to vent your own pet peeves in the comments.

And if things I find annoying have made zillions for you in book sales, we want to hear about that too.

I think authors have probably learned their most irritating habits from “marketing gurus” who tell them they’ll make more money if they’re just “bold” enough to use social media “like an expert.”

Be wary of "experts" in new tech fields that are constantly evolving. What was OK a few years ago can be deadly now because it’s been abused or overused. Yesterday's "surefire sales tool" can be today's spam.

So here is my subjective and by no means comprehensive list of what NOT to do in social media.

1) Spamming* somebody’s Facebook wall. A person’s Facebook "wall" is like their home.  Posting something there is like putting up a billboard on their front yard. Do not do this without permission.

If you’d like somebody to share your promotional material or make a plea for charitable donations, send an email or DM. And don’t be surprised if they say no. I know your "Ban the Roach Brooch" cockroach rights foundation seems like the most important cause on the planet, but everybody has one and when they spam my wall, I make a note NEVER to give to any of these charities.

The only time it’s OK to post on a person’s wall is to send a personal message that's about THEM and will enhance their page. Stuff like: "Love all the cockroach cartoons on this page", "Congrats on your new book," "I’ll be at your book signing tomorrow—save me a cupcake."

2) Creating a Facebook page and Twitter account for every one of your books, short stories, launches, life events and rainy Mondays. No, I will not Like and Follow your 50 different Like pages and Twitter accounts. You are not respecting my time, so no—actually, I DON'T like you.

In my opinion, an author only needs one Twitter account, one blog and at most, two FB pages: one for yourself as an author and one for your personal page (FB now requires a personal page in order to comment on most pages, so the personal one is useful, if a little time consuming.)

But no matter how much you love to spend time on Facebook to avoid that WIP, chances are most of your readers don't. (Your ideal reader is busy reading books.)

But if you must put up a new FB page every time you finish a chapter of your WIP or whatever you consider  to be a momentous occasion in your life, don't invite random fellow authors outside of your genre. We're busy promoting our own books.

Do join supportive, non-spammy writing groups like Indie Writers Unite —where membership is by invitation. But forming a group and automatically adding names without permission is not a good idea—no matter how good your intentions.

Which leads me to…

3) Creating an “event” or “group” and adding people’s names without permission. At least ten people I know launch a book in any given week. When you include me as a "member" of your launch "party" so I have to opt out and say why I'm "not going," I'm sorely tempted to tell you the actual reason. Don't push me.

I realize that FB encourages you to add the names of everybody you know to all your "events", and may even disguise the addition of names as "invitations," but don't go there. Mark Zuckerberg should not be anybody's role model for good manners.

Unless you know I’m a fan and a reader of your genre, don’t tell me about your book at all. I’m not your audience. I can cheer you on if you get a request from an agent or a great review, but I’m not going to read a whole page of your BUY MY BOOK ads.

If you spam me, I’ll remember you, but not in a good way.

4) Responding to Tweeted links without reading the article. If I tweet a link to a brilliant post at “Mystery Writing is Murder,” don’t tell me I’ve ruined your day because you just started writing a mystery novel and you don’t want to hear that it’s “murder.” That’s the name of a top-rated blog by Elizabeth S. Craig. If you don’t like the title of a blog or post, tell the blogger—ON THE BLOG.

If you want to start a Twitter discussion with me, say something like, “I just started writing a rom-com mystery novel like your Camilla books. Any tips?” Then—when I have time—I'll be happy to help.

But clueless arguing with a title isn’t going to make you any friends. And that’s why you’re on social media. To make friends. Not rack up a list of people who think you’re a jerk.

5) Tweeting as a fictional character and expecting people to respond as a character in your own personal fictional world. I’ve had people tweet to me in Pirate-speak and then get incensed that I didn’t Pirate-tweet back. And it wasn’t even Talk Like a Pirate Day.

Or they take offense at one of my general-audience tweets because it isn't about their fictional time period or planet. I am tweeting for anybody interested in the publishing industry—not for you in particular.

If you like to be twee, find other twee Tweeps to talk pirate or baby or aardvark or whatever language you like, but don’t expect professional writers to have time to play games with you.

These days, most people are on Twitter for information. It’s the best way to find out the most current news on a given topic, like the latest merger of the Big 6-5-4, that strange sonic boom in your neighborhood or whether your aunt’s neighborhood is under 30-foot drifts of snow.

When you send somebody an @ message that demands some sort of game-playing, you are behaving like a spoiled child grabbing Mommy’s arm and saying “Mommy, Mommy, look at my Barbie!” while she’s driving in rush hour traffic.

6) Blogging your WIP and asking for critiques and praise. If I see that anybody is blogging pieces of a novel in progress on a blog, I skip it. I figure they’re clueless beginners. (A WIP can never be traditionally pubbed if you give pieces away, even in rough draft. You are violating your own future copyright.)

Update: Please note: I said Work In Progress. By that I mean the rough draft of  an unfinished novel. Blogging is self-publishing. It's fine to self-publish good, solid edited work on a blog as long as you realize you're giving away your first rights. No agent will ever be interested in it unless you get a following of over 100K—which is very tough for fiction. You are essentially publishing the book as a serial. That's fine.

What's not is composing your book online and expecting the general public to function as your editors and beta readers.

People who do this tend to be the same kind of newbies who will accuse you of “stealing their idea” of writing a novel about a lonely, brilliant, disaffected youth who can’t get published because the system is rigged against him.

When I catch a whiff of this kind of amateurism, I run.

If you want critique, join a critique group. I highly recommend CritiqueCircle.com

If you’re a published professional giving us free stories about your main characters, or edited-out scenes from a published novel, again, that's great—that’s for your fans and they’ll love it. (Although you'll want to run it by your agent or publisher first.)

But be aware where you are in your writing learning curve. Most people do NOT want to read a beginner’s practice fiction unless they're getting paid to.

7) Blaming people you’ve friended or circled because you’re getting email notifications whenever they post. Your notifications from Facebook and Google+ are YOUR responsibility.

Unfortunately the default mode for social media is they send you an email every time your friend’s cousin’s Beagle farts, so as soon as you sign up, go to your home page, go to “Privacy Settings” (via that tiny gear icon on the upper right.) Then click “notifications” and turn them off.

Some guy circled me on Google+ and I circled him back because he’s a writer. (I’m not doing that any more.) A week later I got a furious email from him saying I’d been spamming his inbox, so I should uncircle him. I did. Immediately.

But he kept getting my posts (I only post there once a day or less, but for some reason it was making him furious) and he kept emailing that I had to stop. Finally I told him that HE had to take me out of HIS circle (and turn off his notifications) and I had no control over his settings. It didn’t end well. He’s out of my circles and onto my list of Jerks to Avoid.

8) “Thanking” people for following you by sending spam. It might seem like good manners, but a thank-you for a follow is generally unwelcome. Especially if the “thank-you” is posted on somebody’s Facebook wall.  Or loaded with spam. If you really want to thank somebody, retweet one of their tweets.

An automated message that says “Thanks for the follow, now you  are my minion: so go like my FB Page, LinkedIN profile, circle me on Google+, follow my blog and BUY MY BOOK and I’ll teach YOU how to be the kind of successful author I imagine myself to be!! Bwahahah!!!” is not good manners in anybody’s world.

9) Following and unfollowing immediately after you get a follow back. People do this to rack up numbers on Twitter. Which is idiotic. Numbers on Twitter mean nothing without engagement.

It’s like re-calibrating your scale to show you weigh 30 pounds less and expecting that to make you fit into size zero jeans. Or turning off the fire alarm to put out a fire.

You want real people who respond and retweet your stuff. Not just ciphers you’ve duped into being one of your statistics.

10) Tagging a photo that’s an ador worse, pornwith the names of all your Facebook friends. People are doing this ALL the time. I don’t know if they mean to or if it’s one of those diabolical Facebook “games” where if you click on the answer to a stupid question, spam is immediately sent out to all your friends.

Never, ever tag a photo with a person’s name without thinking long and hard. Especially if the photo isn’t of that person. I guess it’s a way to game Facebook into posting the photo on that person’s wall—but what do you gain by that? Now somebody thinks you’re a moron. And that benefits you…how?

You can sign up to have no tagged posts go up on YOUR wall without your permission in your "Privacy" settings, but it will not stop that photo from being posted on a lot of other people’s walls.

And if the photo is unflattering or unprofessional, don’t tag it, ever. Ask the person first if they want to be identified in your photo. I’ve become a fat lady in middle age. Most photos of me are hideous. NEVER take a photo of me and put it on the Interwebz without my permission, or you're going on my $%*! list for a good, long time.

11)  Not posting share buttons or your @Twitterhandle on your blog. Even if you’re not on any social medium but a blog, you can have a social media presence if your fans tweet your links and post them to FB, Google+, etc. But you make that very tough if you don’t have a “share” button (They’re available in your list of “gadgets” or “widgets” on your dashboard.) I have a bit.ly icon on my toolbar that I can use to share your posts, but most people don’t. (If you want the handy share function and url shortener on your toolbar, visit bit.ly.com  for a quick download.)

Also, try not to make your title too lame to tweet. Even though your content is great, it’s not worth sharing if I have to take the time to make up a good title for you. Lame titles are things like "Blue Monday" or "Thoughts". Good titles are questions, lists and answers. Stuff like: "Can You Write a Publishable First Novel?" or "12 Tips To Get Out of the Slushpile".

And if you don’t have your Twitter handle on your blog, I can’t credit you and you won't even know I tweeted you.

12) Hiding your identity behind a whimsical name or avatar. Don’t put a picture of a baby rhinoceros in a tutu as your avatar. Or call yourself @HoneyBooBooFan or @SexyBeast247. If you’re an author who wants to succeed, you need to be professional. The Internet is not Kindergarten, a celebrity fan club, or your favorite bar. For a rant on bad avatars, read the quote from Porter Anderson in my Feb 3rd post.

Treat Cyberia as your workplace. Because that’s what it is. Look and act professional and show you’re proud of who you are. That means letting us know your name or pen name every time you Tweet or comment on a blog.

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A word on *spamming. Most people know that Internet "spam" is an inappropriate, unsolicited advertisement for a product. 

But a lot of things that can be perfectly appropriate in small doses are not when they show up too often.

Like newsletters.

I know that some people who are very savvy—like self-pub guru David Gaughran—say that newsletters are the best way to reach your fans.

They may be. But personally, I'm not fond of them. Partly because newsletters are one-way communication.

Also, I think they have been overused to the point they have become an annoyance. I only read one in about 50 and the rest go immediately into the trash—even the ones from big name authors. Some newsletters I may have actually signed up for when I had more time, but many come from people who just took my email address off my blog or a group email.

I figure if I hate having newsletters fill up my inbox, other people do too. We can say what we have to say here on the blog and people know where to find us.

But you might love newsletters. If you do, I really want to hear about it. I may be totally wrong on this. I’ve been wrong before. If you’d like a newsletter from Ruth and me, do speak up. In fact, if there’s anything you’d like to hear more or less of from us, let us know.

I agree with the statement Mary Walters made in her post, "As writers, we should focus our promotional efforts on trying to get people to talk about our books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of trying to get people to buy them."

What we really need to focus on is connecting with readers who aren't necessarily writers. Social media Jedi Kristen Lamb said it very well in an interview this week with Alex Laybourne. "We have to stop expecting “readers” to come to us and we need to go to them. We are talking about query letters and Smashwords and Amazon and agents and then wonder why we aren’t connecting with readers. Try talking about some stuff THEY like for a change. We need to start a dialogue on mutual ground, then that leads to a relationship which will eventually translate into sales... Spend less time being interesting and more time being INTERESTED.

And what about your pet peeves? Let us know what annoys you in social media. How about newsletters? Like or dislike? 

If you have a comment and Blogger won't let you post for one of their unknown reasons (talk about annoying) don't hesitate to email me at annerallen dot allen at gmail dot com. I'll post your comment with my response. 


WIN FREE TICKETS!!!


If you want to learn more about what to do and not do in building your platform, and you're in the vicinity of San Luis Obispo, CA, I'll be teaching a seminar called THE TECH-SAVVY AUTHOR with iconic author Catherine Ryan Hyde on March 2nd.

The organizers have given me two FREE TICKETS to give away this week! Each one is a $75 value and includes a yummy lunch. All you have to do is leave your email address in the comments or email me at annerallen dot allen at gmail dot com  to say you'd like your name to be put in the drawing for the free tickets. I will then assign each of the contestants a number and go to Random.org on Saturday February 23rd to name the winners.

Contest closes at 6 PM Pacific time on February 23rd.

The winners will be announced in the post on Sunday, February 24th. More info on the workshop in the Opportunity Alerts below.

***

Milestone: This is the 250th post on this blog. Amazing. Especially since the first 50 or so were read by maybe a total of ten people. Now we have close to 1340 followers and a lot of very nice awards. Sticking with something really does pay off.

Opportunity Alerts:


1) BiblioPublishing is looking for submissions of out-of-print or new books for publication through their small press. This 25-year-old press (formerly called The Educational Publisher) is branching out from educational books to other nonfiction and selected fiction. They're especially looking for self-help and sci-fi. They provide cover design, formatting and distribution, but ask your ms. be pre-edited. They publish in print as well as all ebook formats

2) Tech-Savvy Author Workshop: If you live on the Central Coast of California and you’re interested in learning about blogging, building platform and everything a 21st Century author needs to know, Anne will be teaching at a seminar called THE TECH SAVVY AUTHOR with Catherine Ryan Hyde, screenwriter and radio personality Dave Congalton and a whole crew of smart techie folks on March 2nd. Students get in for half price.

3) Interested in having your short fiction recorded for a weekly podcast?There’s no pay, but it’s fantastic publicity if your story is accepted by SMOKE AND MIRRORS. They broadcast about three stories a week. Spooky, dark tales preferred. No previous publication necessary. They judge on the story alone.

4) Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.