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Showing posts with label Ghostwriters in the Sky. Show all posts
Showing posts with label Ghostwriters in the Sky. Show all posts

How Book Launches Have Changed in the Digital Age

by Anne R. Allen



Most writers have been picturing it since we started scribbling ideas for our first novel. It's the light at the end of the tunnel, the goal that keeps us slogging along, the Holy Grail of our writing journey—

It's your BIG BOOK LAUNCH PARTY!!

We've watched the scene in so many films and TV shows we know it by heart: the newly minted author is feted at a gala event at some posh restaurant or upmarket bookstore (preferably in Manhattan, of course.) Readers line up around the block to buy a signed copy of the fabulous soon-to-be-bestseller.

Rich and famous literati raise glasses of champagne in the author's honor. The author basks in all that well-earned attention. And maybe gets to gloat when the ex-spouse shows up, looking unprosperous, with the illiterate new significant other in tow.

Screenwriter David Congalton did a great send-up of this writer fantasy in his film Authors Anonymous, staging the book launch of Dennis Farina's hapless vanity-published character in the crowded hardware store where his girlfriend works (and sweetly buys up all his books when nobody shows up.)

So when your book debuts, are you going to get one of those parties? (Not the one in the hardware store—the glittery one.) Should you be planning your perfect Carrie Bradshaw or Richard Castle outfit to prepare yourself for this all-important event?

Sorry. Probably not.

Unfortunately, the era of the splashy book launch is pretty much over. Even big-name authors are lucky if they get a congratulatory phone call from their agents on launch day.

And as for successful self-publishers, the day their book goes live on Amazon, they're probably at home in their sweats, pounding out the next novel.

Why?

This is the age of infinite online shelf space: a book no longer has to be launched like a rocket that explodes in a blaze of glory and soon falls to earth.

Before the age of the ebook, launches were all-important because print books are given only a few months on valuable book store shelves before they are sent back to the publisher to be remaindered and/or pulped. All print books are in stores "on consignment" and can be returned at any time for lack of sales. So with the old print/warehouse/bookstore paradigm, you have a very small window in which to get your book noticed. (Even smaller if you're not one of the lucky few who get "co-op" space at the front of the store purchased by your publisher.)

But ebooks are forever. An ebook is just as valuable five years down the road as it is the day you launch it. Retailers don't have to return it in order to make room for new merchandise.

Most Amazon bestsellers I know launched their first ebooks quietly (what's called a "soft launch"), then waited for buzz to build. Many bestselling indies didn't sell at all for the first few months—or even years.

These days, it's very unusual for newbie authors to see real sales with their first book.  Most authors don't see money coming in until they have at least three titles for sale.

So what's the best way to launch a book in this new publishing world?

Get to work on the next one.

Becoming a successful writer these days is a slow, ongoing process that begins when you start establishing your platform—usually long before you publish—and builds with each book.

Bu-but, sez you, what about book launches online? Can't I at least have an online launch party?

Yes. You can. The institution of the splashy launch is strong enough that the industry has found ways of marking the debut of a new title with online events. Some are effective, some not so much, but they all can have a cumulative effect.

But 99% of the effort will probably have to come from you.

Big publishers may send you on a blog tour, although you shouldn't expect any major festivities unless you're a politician with a Super-PAC, a Rolling Stone, or a regular on Duck Dynasty. A long-time bestselling author I know who's recently signed with an Amazon imprint was amazed to get flowers on launch day of her new title with the Zon. She'd never got a thing when she was with the Big Five.

Small presses usually make an announcement—with maybe a sale on their website—to spark interest in a new title. But don't expect much more.

Self-publishers sometimes turn to publicists and professional social media marketers for innovative ways to launch ebooks online. Some work and some don't, but most authors find the promotions they do themselves are as effective as the ones they pay big bucks for.

There's no "wrong" way to launch a book. Almost any of these methods will be effective, at least in a small way. The point of a launch is to get your name and your book cover/title in front of as many eyeballs as you can (without annoying the heck out of people.) Your method should be based on the strengths of your own personal platform, your promotion budget, and the time you have to devote to the launch. Go where your readers are, either online or in person.

Book Launch Pages and "Parties" on Facebook


Here's a great post from author Lynne Hinkey from the blog Where Writers Win on how to host a "virtual book party" on Facebook.

You don't have to be a tech-whiz to put one on. Just go to your FB page and click "events", then "create event". You'll get a pop-up screen and you just have to fill in the blanks.

There are even services that will do these for you, but they're easy enough to do on your own.

Some authors do an individual Facebook page for every book.

But note: they also sometimes add all their "friends" and followers to the group and everybody gets daily "only 13 days till launch" messages in their notification feeds for weeks.

You don't want to do this. It will lead to mass unfriending.

Ditto sending personal messages to random "friends" who aren't likely to read your genre. (My rule is never send a DM to somebody you haven't had at least one public online conversation with, and never, ever put your promo on somebody's FB wall.)

It's probably best to do a countdown to launch from your personal Facebook page, which will get many more views than your author page, due to Facebook's newly stingy ways. Or, if you do have a good, engaged readership for your author page, this might be the time to "boost" your post with a $30 ad. (Although the general buzz is that paying for Facebook "boosts" isn't cost-effective.)

Do these events boost book sales? Depends on who you ask. Some authors think they're a waste of time. Others have huge successes with Facebook parties. Especially if they're done with a group of other authors in the same genre. Generally, it seems to be Romance genres that do best with FB, but we'd love to hear from writers in other genres who have used them.

Hangouts on Google Plus


Google Plus hangouts can be more interactive than the FB pages, because they're more like a group Skype call. Some tech-savvy authors love them. Personally, I'm a cybermoron, and I have no camera on my computer (not by accident—I am not of an age where video is my friend.) So I don't do hangouts.

But don't let that stop you. Depending on your genre, these may work great for you.

For more on how to host author hangouts on Google Plus, Joel Friedlander at the Book Designer has a great step-by-step guide.

Do hangouts sell books? I haven't heard from anybody who's done it and had significant results. Any readers who have, please let us know! I know some people really love those hangouts.

Blog Tours


Blog tours used to be de rigeur a few years ago, when they were new. Some Big Five publishers provide them to launch new titles. There are also lots of independent blog tour companies out there.

A blog tour can cost from $20 to $1000, depending on the company and the number of blogs involved. Here's an excellent overview of a number of blog tour companies with info on what they charge from Greg Strandberg on Joel Friedlander's blog, and another from blogger Danielle Forrest with a handy spreadsheet.

Or if you're already in the blogosphere, you can plan your own. BookBaby offers a collection of links showing how you can set up your own book blog tour.

A blog tour involves visiting many blogs in your genre over a short time period. You provide guest posts, interviews (sometimes interviews with your lead character), plus free review and contest copies, then you visit each site to answer questions and get to know the blogger's audience.

They can be kind of exhausting, but compared to the old fashioned in-real-life book tour, they are a lazy day in the park.

On the other hand, a lot of authors have questioned how well they work, as in this piece by Lev Raphael in the HuffPo last year.

Cover Reveal Tours


Cover reveals are like a blog tour, but all you have to do when you "visit" is show a photo of your new cover. No iffy reviews, complicated contests, or cranking out 30 blogposts in two weeks.

It needs to be a brand new cover, not yet available for sale. The idea is to create buzz in anticipation of your launch.

Many review blogs will spotlight books with a cover reveal even though they're overbooked for reviews. (Most reviewers are these days. Reviewer burnout can be a big problem with the paid blog tours. The blog tour company gets paid, but the reviewer doesn't.)

Cover reveal tours seem to help create buzz. Do they lead to big sales? I'm not sure. I'd love to hear from somebody who's used them.

Give-aways and Contests on Your Own Blog


A fairly painless way to launch your new title is to announce it on your own blog. Offering free copies or a contest for free copies of the new book makes it more of an event.

The simplest way is to enter anybody who leaves a comment, assign each person a number, then go to Random.org to choose a winner or winners with their random number generator, which will also give you a time stamp to authenticate the win.

Do give-aways from your blog sell books? Not in a major way, in my experience. But they can be good for building your mailing list.

Amazon Freebies and Countdown Deals


You can choose to launch your book in KDP Select, which gives Amazon exclusive rights to sell your book for a period of 90 days.

If you do that, you can start with a "soft launch" and work on getting reviews. Then after a month or so, stage your big launch and make the book free or very cheap with Amazon's special countdown deals.

With a countdown, you can sell the book for as little as 99c, but still get a 70% royalty, instead of the 35% royalty you get if you normally price below $2.99 on the Zon. Countdowns are only available in the US and the UK, which is annoying for those of us with a lot of Canadian and Aussie readers, but it's still a great way to give your book a jumpstart.

And note: A $2.99 book (£1.43 GBP) is eligible for a countdown in the US, but it must be priced at £1.93 GBP to be eligible for a UK countdown, so my Lady of the Lakewood Diner countdown this week is only going to be available in the US, which is dumb. Sorry everybody.

If you have got enough reviews to qualify, then advertise your freebie or countdown in one of the book bargain newsletters.

With the big newsletters, you can often hit the jackpot. I know authors who have run a countdown and advertised on Bookbub and got into the top 100 on Amazon.

Those ads, especially on Bookbub, are pricey. But if you compare them to the price of a launch party with rental of the facility and a wine bill, you might look at them in a different light.

For more on the ebook newsletters—probably the most reliable way to make your book visible—here's Ruth Harris's post on the book bargain newsletters.

Multi-Author Online Events 


Sales and promotions done jointly with other authors can give your book a nice push out into the marketplace. These have the advantage of putting your book in front of the fans of all the participating authors. 

 These can be done with a temporary landing page that features a book from each of the members (you'll need a tech-savvy member to build it for you.) Or they can be done with a blog hop—every author visits each other's blogs—or with Facebook or Google Plus.

These can be very effective if the person in charge is good at organizing and has great tech skills.

But What if you Really, Really Want that IRL Book Party? 


You even have the outfit. You've been looking forward to it for decades. I can hear the whimpers out there:

"I want a book party in real life. With cake!"

Then give yourself one!

A book launch will never be cost-effective in terms of immediate book sales, but it's a great excuse for a party. If you've been holed up in your writing cave for a year, and you finally have that beautiful book in your hot little hands and you want to celebrate, DO IT!!

Some bookstores are equipped to host writer events and may even have a coordinator to assist you in setting things up.

These people are treasures, so be sure to show lots of gratitude and treat them like gold.

But some bookstores don't have the room or staff to put on book events. If they don't respond positively to your request, don't push them. I've worked in a lot of bookstores, so trust me on this. A signing in a small store can block the aisles and drive away regular customers and lose a lot of sales.

But you can also have the party at the local library or rent a public room at a restaurant or other banquet facility. You can even have it at your own home or get a friend with an entertainment-friendly house to host it for you.

The biggest sales benefit of an "In Real Life" launch is generating publicity, so be sure to send press releases to all the local papers and radio stations and publicize the event like mad. Even if not a lot of people come, they will have seen your name in the paper and heard it on the radio.

In my experience, a reading (especially with multiple readers) is a bigger draw than a simple signing.

Good food, coffee & tea and maybe some wine are a big plus, too. (One of our local bookstore owners makes some of the most decadent chocolate cookies you've ever tasted.)

Put out lots of advance publicity and round up all your friends by sending personal invitations. Here's more on how to put on a book event from small press editor Lynn Price. And here are some great tips on how to stage a successful reading from Judy Croome at Joel Friedlander's blog this week.

The most important part of a book launch party, no matter how you stage it, is to have fun. It's a way of marking a milestone for you and letting all your friends and fans know you've achieved your goal.

Then go write that next book.

What about you, Scriveners? Have you been planning your book launch party since forever? Have you had a book debut celebration, either virtual or In Real Life? Did you feel it was a success? Which events worked best for you? Do you have any tips for new authors planning a launch party? 


BOOK OF THE WEEK

Amazon Countdown Deal

Today, June 1st, my new comedy The Lady of the Lakewood Diner is only 99c on Amazon! It will slowly go back up over the course of the week and on Saturday June 7th it will be back at its regular price. So grab it while it's cheap for your summer beach reading. Unfortunately, Amazon only lets us make this deal is available at Amazon US.  (International deals and epub files will come soon.)



 Who shot rock diva Morgan Le Fay? Only her childhood friend Dodie, owner of a seedy small-town diner, can find the culprit before the would-be assassin comes back to finish the job.

Boomers, this one's for you. And for younger people if you want to know what your parents and grandparents were really up to in the days of Woodstock and that old fashioned rock and roll. Plus there's a little Grail mythology for the literary fiction fans.

"A page turning, easily readable, arrestingly honest novel which will keep you laughing at yourself."...Kathleen Keena

"I borrowed this book free with my Amazon Prime membership, but I enjoyed it so much that I don't want to give it up. I'm buying a copy to keep."...Linda A. Lange

"In The Lady of the Lakewood Diner, nothing is sacred, nothing is profane. And yet, in the end, love does conquer all. If you're of an age to remember Woodstock and the Moonwalk, don't miss it. If you're not, well, you won't find a better introduction." ...Deborah Eve of the Later Bloomer


Coming up on the blog


June 8th: Nina Badzin: social media expert and freelance writer: regular contributor to Brain, ChildKveller, and the HuffPo. Nina will talk about what to do if you realize you like blogging more than working on your novel.

June 22: Nathan Bransford: Yes. That Nathan Bransford (squee!) Blog god, former Curtis Brown agent, children's author, and author of How to Write a Novel.

July 20th: Janice Hardy: host of Fiction University and bestselling YA author. Repped by uber-agent Kristen Nelson.

August 10th Jami Gold: editor, writing teacher, award-winning paranormal romance author, and awesome blogger.

September 14th Barbara Silkstone: bestselling indie author and owner of the Second Act Cafe.


OPPORTUNITY ALERTS


Win $5000 for Fan Fiction! You read that right. This is a contest so innovative and different I couldn't resist posting it although you have to join Booktrack to find out all the details (membership is free, apparently). You to write a fan-fic story in the world of Hugh Howey's new book Halfway Home, add a soundtrack, post it on Wattpad, and you'll be eligible win the big cash prize, plus an edit by Mr. Howey himself. More info at Booktrack.com

BLUE EARTH REVIEW FLASH FICTION CONTEST  $2 ENTRY FEE. 750 words or less. Limit two stories per entry. First place $500. Second place $250. Third place $100. Winners will be published in the Blue Earth Review, the literary magazine of Minnesota State University. Deadline August 1.

The Saturday Evening Post "Celebrate America" Short fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill Awards: Entry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Deadline June 30th.

Drue Heinz Literature Prize for a collection of short fiction and/or novellas. Prize of $15,000 and publication by the University of Pittsburgh Press. Author must have been previously published in print journals. Deadline June 30.

WRITERS VILLAGE SUMMER SHORT FICTION CONTEST $24 ENTRY FEE. $4,800 First prize. Second prize $800, third prize $400 and 15 runner up prizes of $80. The top 50 contestants also get a free critique of their stories. Judges include Lawrence Block, a Grand Master of the Mystery Writers of America, and Jill Dawson, Orange and Whitbread-shortlisted author of eight novels. Winning stories showcased online. Any genre of fiction may be submitted up to 3,000 words, except playscripts and poetry. Entries are welcomed world-wide. Deadline June 30.


Let’s face it: first chapters are hard.

When you’re writing your first draft, you’re writing for yourself—getting to know your characters and their world. You should let everything spill out on the page free of your inner editor’s censorship.

But when you’re revising, it’s a different story. You’ll need to cut a whole lot of info you’ve put into the opening chapters. Don’t delete anything—save it for later to scatter through the book.

You’re going to end up with an opening chapter that’s way different from the one you started with. And that’s as it should be. In fact your entire original Chapter One may end up being one of those darlings you have to kill.

I usually write the final draft of my first chapter last. That’s because I won’t know exactly what needs to be in there until I’ve got the ending all polished up.

An ideal first chapter should do the following things:

1) Introduce the main character. 

You want to open with a scene involving the protagonist. Yes, I know the standard opening of every cop show on TV involves random strangers discovering a body or getting killed. This is something that works great in drama but not in a novel.

Whoever we meet first in a book is the character we’ll bond with. If that person gets killed on page five, we feel cheated.

We don’t need to know a huge amount about the MC right away, but we need to know enough to care. You can be very sketchy about looks (all Jane Austen told us about Elizabeth Bennett is that she had “fine eyes”.)

We probably need to know gender, age and maybe social status/work/position in society, but most of all, we need to know the emotions the character is feeling in the scene—preferably something the reader can identify with.

Here’s how I open Ghostwriters in the Sky: 

“The subway car was so crowded I couldn’t tell which one of the sweaty men pressing against me was attached to the hand now creeping up my thigh. I should have known better than to wear a dress on a day I had to take the subway, but in the middle of a New York heat wave, I couldn’t face another day in a pants suit.”

I haven’t used any description of the protagonist, but we can tell she’s 1) female 2) a worldly city dweller who takes things in stride 3) not rich enough to take a taxi 4) employed in some way that usually requires wearing a suit 5) way too polite for her own good.

We can also identify with her distress at being groped. She’s in an uncomfortable situation and we hope for her to escape without harm.

2) Make us care enough to go on a journey with that character. 

This is trickier than it sounds. What makes us care? There’s no formula and no one thing will work for every reader in every genre.

Agents and editors are always telling us they want a “sympathetic” protagonist, but that doesn’t necessarily mean somebody you’d like to like to have as a friend.

Scarlett O’Hara is shallow and narcissistic, but readers have found her fascinating for nearly a century. Dexter Morgan is a sociopathic serial killernot exactly a guy you'd want for a BFF. And who’d actually like to spend time with Lisbeth Salander? Even Jane Austen’s Emma is something of a witch.

You don’t have to present us with a protagonist as flawed as those characters. But they do need to have weaknesses. My sleuth, Camilla Randall, is terminally polite, and always believes things are going to be perfectly fine, although the reader can see sure-fire trouble looming.

Some people like a kick-ass-first, ask-questions-later character, and some prefer a more thoughtful, honorable hero. It will depend on genre and tone.

What readers generally don’t find sympathetic is arrogance, whining, or a victim mentality. A hero needs to be brave in some way, so let us see the potential for that right away.

3) Set tone. 

You don’t want to start out a romantic comedy with a gruesome murder scene, or open a thriller with light, flirtatious banter. You want to immerse your reader in the book’s world from the opening paragraph. Since novelists don’t have music and visuals to set the scene, we need to use words that convey tone.

Long descriptions of weather or setting aren’t in fashion these days, but broad descriptive strokes can offer a lot in terms of setting the mood of your story.

My above opener is light and humorous. The sticky weather echoes Camilla's sticky situation. In another kind of book, this could be a situation of grave danger, or something that would cause the heroine extreme distress. Then describing the humid weather in terms of darkness or heaviness would convey a different mood.

But you don’t have to use weather or description to set tone. Sharp, staccato dialog can convey danger, or a self-deprecating narrative voice can show we’re going to be in for some laughs.

4) Let us know the theme. 

If you’re going to be dealing with a particular theme, you don’t want to hit us over the head with it, but give us some foreshadowing. Great authors can do this in the first sentence.

Look at how William Gibson began Neuromancer, the novel that defined cyberpunk: "The sky above the port was the color of television, tuned to a dead channel.” Gibson lets us know from the get-go this is about the dark side of technology.

I start my mystery Sherwood, Ltd with this paragraph:

“Anybody can become an outlaw. For me, all it took was a little financial myopia, an inherited bad taste in spouses, a recession—and there I was, the great-granddaughter of newspaper baron H. P. Randall, edging around in alley-shadows, about to become a common thief.”

You know right away we’re dealing with a theme of poverty, outlaws and thieves—echoing the Robin-Hoody title.

5) Let us know where we are.  

Don’t give us a ton of physical description, but we need to know what planet/historical time period we’re in.

In spite of everything you’ve heard about showing-not-telling, it’s perfectly all right to give the reader some basic information in a straightforward way, as Jeffrey Eugenidies does in Middlesex:

“I was born twice: first, as a baby girl, on a remarkably smogless Detroit day in January of 1960; and then again, as a teenage boy, in an emergency room near Petoskey, Michigan, in August of 1974.”

In SciFi and Fantasy especially, you need to do some world-building, but limit it to the absolute necessities and fill in the details later. Most new writers tend to tell us way too much about their fantasy world up front. You want to tell us just enough to allow us to picture the scene that’s taking place, but not bog down the action.

6) Introduce the antagonist.

An antagonist is someone/something that keeps the protagonist from his goal.

The concept of an “antagonist” is probably the hardest thing for most new writers to grasp.

You may think that if you're not writing a mystery about a sadistic serial killer, or a spy novel where the hero must thwart the evil genius plotting to take over the world, you don’t need an antagonist.

But there’s a difference between an antagonist and a villain.

An antagonist can be a whole society, an addiction, a judicial system, or anything that might thwart a hero from achieving his goal. But you absolutely need one. (I found that out the hard way. I wrote a novel for 10 years that had no antagonist and I couldn’t figure out why it wouldn’t end.) The wonderful Kristen Lamb writes some of the best stuff I’ve seen on the subject of the antagonist, which she calls the Big Boss Troublemaker. Here’s one of Kristen's great posts on the BBT.

7) Ignite conflict.

We need conflict not only in the opening scene, but we need to see an over-arching tension that will drive your plot.

In the Hunger Games, the burning question in the opening scene is who will be chosen for the games. But the larger conflict is with the Hunger Games themselves. When the conflict of the opening scene is resolved, we still keep turning pages because of the underlying tension from a bigger story question—how will Katniss survive?

Conflict does not have to mean an actual battle. In fact, starting in the middle of a battle can be awfully confusing for a reader. It’s better to start with something like the heroine preparing for battle by stealing her brother’s armor after her father forbids her to fight.

8)  Give us a goal: tell us what your protagonist wants.


We need to know what he wants right now, which might be for the troll who just killed his companions to stop swiping at him with that pointy sword.

But we also need to know pretty early in the story what your hero really, really wants (apologies to the Spice Girls)—his ultimate goal, like maybe taking a magical jewelry item to Mount Disaster to destroy it forever.

I realize this ultimate goal doesn't always show up in chapter one. But we do need a goal in chapter one that will lead to the ultimate goal.

9) Present an exciting, life-changing inciting incident.

This incident has to cause something to happen that will propel us to the next scene—and the one after that—and through the entire book. Think of it as the explosion that launches the rocket of your story.

This one is easier for some genre writers.  If you’re writing a mystery, you can find a dead body and the story is off and running.

Or in a romance, the lovely Griselda can meet Lord Puddlesbury when his horse accidentally knocks down her grandfather’s vegetable cart and she vows to hate him forever.

But in other genres, it may be tough to get the inciting incident close to the opener. Do work on it, though, because everything else will seem like throat-clearing to the reader. Most readers aren’t going to admire your lovely prose until you’ve got a story going.

10) Introduce the other major characters. 

“Major” is the key here. Don’t let minor characters upstage the hero in the opener. In fact, you’re better off without any minor characters in the opening scene. We’ve got so much stuff to cram in there, we don't have much room for the maid/sentinel/pizza delivery person character who opens so many dramas.

We need to be introduced to Lord Puddlesbury fairly early on—or at least let us hear about him. Ditto Griselda’s bratty sister whose loose morals threaten to disgrace the poor but honorable family of vegetable mongers, and maybe the stalwart plowboy Jack, who has loved Griselda since childhood. But we don’t need to know about his Lordship’s groom or his tailor unless the bratty sister is going to run off with them in a scandalous ménage a trois in chapter ten.

A lot of new writers tend to clutter up the opener with colorful characters who never appear in the story again. This can irritate a reader, who expects people in the opener to re-appear and play an important role.

***

Hold on there, sez you. I can think of half a dozen bestsellers off the top of my head that don’t do these things.

 Yup, I can too. I didn’t say these are hard and fast rules. But they’re something to aim for. If your prose is so mesmerizing the reader doesn’t notice, then more power to you. But for most of us mortals, our readers are happiest when they get as much info as possible in the opener.

If your opener doesn’t do any of this stuff—and most first drafts don’t—try this trick: try cutting off the first two chapters. Does chapter three give you a better beginning? Start there. Then feed us the info from the first two chapters a little at a time later on in the book.

How about you, scriveners? Are there any other things you absolutely want to see in an opener? Do you have hard time cramming all this stuff into chapter one? 


Book Deal of the Week


Sherwood, Ltd is 99c for Kindle this month.



"It's not yer typical whodunnit, nor is the protagonist anything like a cop. Ms. Allen...has crafted a wily tale of murder, deceit, and intrigue that can stand with the best of them. Her characters are all too real and her dialogue took me from laughter to chills to suspicion of everybody in the book"—David H. Keith



OPPORTUNITY ALERTS


1) Escargot Books is expanding its catalogue and are now accepting submissions.  Crime fiction (dark thrillers to cozies), women’s fiction, wealth and fitness, children’s, sci-fi and dystopian. All books will be published in digital format. Some books will be chosen for print and/or audio as well. Escargot Books does not offer an advance, but they offer higher royalties than traditional publishers, especially for direct sales from our website, as well as editing, formatting, promotion, and the company of bestselling authors. They have some big name authors and a good track record. Here’s their online submission form.

2) Chick Lit Plus is currently looking for reviewers and contributors to add to the team. If you are interested in joining a popular book and women’s lifestyle blog, and you love Chick Lit, this could be a great opportunity. This is an established site with a big readership. It's a great place to get started as a reviewer. (I personally know two book blog reviewers who have become literary agents. This is a great place to start a career in publishing.)

3) The Lyttoniad contest for the WORST first sentence of a novel. The classic Bulwer-Lytton Contest makes news every year. Each entry must consist of a single sentence but you may submit as many entries as you wish. E-mail entries should be sent to Scott Rice at srice@pacbell.net in the body of the message, Ariel 12 font. One e-mail may contain multiple entries. Entries will be judged by categories, from “general” to detective, western, science fiction, romance, and so on. There will be overall winners as well as category winners. No prizes that I know of, but lots of admiration from your fellow writers.  Deadline is June 30th.

4) FREE book advertising to British readers from EbookBargainsUK 

(I've had fantastic luck with these guys. I used them after my free run of No Place Like Home and my bounce was three times higher in the UK than the US—I'm sure because of the ad.)

DEADLINE EXTENDED! Lots of authors and publishers have had huge successes with their FREE or SALE books by advertising on BookBub, ENT, KND, POI, etc. But none of those target the UK, and their links go to US sites Brits can't use. But now there’s a newsletter for UK readers only. It links to all the big UK retailers like Apple UK, Waterstones and Foyles as well as Amazon UK. They don’t sell books direct or get paid for clickthroughs, so they don't have any restrictions on how many free books they can spotlight like BookBub and the others. So it's THE place to tell Brits about your book when it goes free or on sale in the UK. Since Brits have the highest number of readers per capita of any country in the world, this looks like a great idea to me: Plus: the site will be offering FREE book ads until June 30th, on a first come, first served basis. Remember this is for books you have on sale or free. 

And if you're in the UK, do sign up for their newsletter. It brings links to free and bargain ebooks—at the UK bookstore of your choice—in your inbox every morning. You can subscribe here.

5) Become a CERTIFIED GHOSTWRITER through Cal State Long Beach online courses. Ghostwriter training is now offered by California State University, Long Beach as the "Ghostwriting Certificate Program" (GCP.) The label CERTIFIED GHOSTWRITER has become a Professional Designation. GCP is a life-changing, career-launching course of study. Details and registration at http://ccpe.csulb.edu – search for "ghostwriting". This is only class in existence! Contact instructor  Claudia Suzanne at 1-800-641-3936 Class begins June 22.

I feel bad for all my east coast friends who are snowed in and/or power-less. I’ll have to have another contest for them soon. East-coasters, you’ve had way more than your share of natural disasters recently. Time for some good luck.

And here are two people who had some Halloween luck last night.

I assigned a number to everybody who posted in the last two days and used the number generator at random.org and came up with two numbers,

Winners of GHOSTWRITERS IN THE SKY!

#5  Kamille Elahi
#19 Donna Hole

So congratulations, you two. Send me the addresses you use for your Kindle (or your PC app) and I’ll send those along to you.

Now an apology: to anybody who has run into Amazon dramas while trying to buy my books. You’re not alone. The Zon seems to be undergoing some major growing pains. First they uploaded GHOSTWRITERS IN THE SKY with the cover and blurbs for THE GATSBY GAME. That was fun. Then they changed the prices on all my books—even FOOD OF LOVE—which has a different publisher—from $2.99 to $4.99. Then, over the weekend, THE GATSBY GAME disappeared entirely. My publisher heard there had been complaints from people who downloaded it and got only one page! (I’d complain too.)

So anybody who has had hassles trying to buy any of my books, email me at annerallen dot allen at gmail dot com and we’ll get you “sorted” as my Brit friends say.

Don’t you love the way the English find “sorting” the solution to everything? It’s as if proper categorization—perhaps with some cosmic “Sorting Hat”—could send one’s troubles off to their respective Griffindors, Hufflepuffs and Slytherins and make all things right.

And speaking of making things right, today we have a special mid-week guest post from the fabulous Cheryl Shireman, author of the bestselling ebook LIFE IS BUT A DREAM I feel very honored that she invited me to join her and the twenty-three other fascinating “Indie Chicks” to put together this anthology to benefit breast cancer research. Here is her story of what inspired the post. 

Is Your Life Whispering to You?
by Cheryl Shireman

I believe life whispers to you and provides direction. I call that life force God. You can call it whatever you want, but there is no escaping it. If we are open, and brave enough to say yes, life will take us in directions we never expected, and you will live a life beyond your wildest dreams.

Those whisperings often come in the form of a “crazy” idea or a nudge to move into a certain direction that seems odd or silly or daring. Then there is that moment when you think, Well, that’s weird. Where in the world did that come from?

And then there’s the second moment, when you have to make a choice. You can dismiss the crazy notion, and probably even come up with a dozen reasons why it’s a bad idea. You don’t have the time, the money, or the resources. Besides, who are you to do such a thing? What in the world were you thinking? So, you dismiss the idea. We always have that option - to say No.

But it comes back - that whisper. Sometimes again and again. But if we are practical, and safe, we can squash the notion until it is almost forgotten. Almost.

Such a notion came to me a couple of months ago. I began to think of an anthology composed of women writers. An anthology that would be published before the rapidly approaching holiday season. The title came to me almost immediately - Indie Chicks. It was a crazy notion. I was working with an editor who was editing my first two novels, and was also in the middle of writing a third novel. Working on three books seemed to be a pretty full plate. Adding a fourth was insane.

But the crazy notion kept coming back to me. It simply refused to be dismissed. So I sent out a “feeler” email to another writer, Michelle Muto. She loved the idea. I sent out another email to my writing buddy, J. Carson Black. She loved the idea, too, but couldn’t make the time commitment. She had just signed with Thomas & Mercer and was knee deep in writing. I took it as a sign. I didn’t have the time for the project either. Perhaps after the first of the year, when final edits were done on my own novels. I dismissed it, at least for the present time. I’d think about it again in another couple of months, when the timing made more sense.

A week later I surrendered, started developing a marketing plan for Indie Chicks, and began sending out emails to various indie writers - some I knew, but most were strangers. I contacted a little over thirty women. Every one of them responded with enthusiasm. Most said yes immediately, and those who could not, due to time commitments, wished us well and asked me to let them know when the book when the book was published so they could be part of promoting it.

One of the first writers I contacted was Heather Marie Adkins. Earlier this year, while I was browsing the internet, I came across an interview with Heather. The interviewer (oddly enough, Michelle Muto) asked Heather, When did you decide to become an indie author? Heather’s answer was:  About a month ago. My dad had been trying to talk me into self-publishing for some time, but I was hesitant. One night, I sat down and ran a Google search. I discovered Amanda Hocking, JA Konrath, Victorine Lieski; but it was Cheryl Shireman that convinced me. This is the field to be in. I was shocked (Astonished! Flabbergasted!). I had no idea that I had ever inspired anyone! To be honest, it was a bit humbling. And,okay, yes - it made me cry. So, of course, I had to invite Heather to be a part of the anthology. Heather not only said yes, but she also volunteered to format the project - a task I was dreading.

As Heather and I exchanged emails, I told her about how I had been similarly inspired to become an indie writer by Karen McQuestion. My husband bought me a Kindle for Christmas of 2010. Honestly, the present angered me. I didn’t want a Kindle. I wanted nothing to do with reading a book on an electronic device! I love books; the feel of them, the smell of them. But, very quickly, I started filling up that Kindle with novels.

One day, while looking for a new book on Amazon, I came across a title by Karen McQuestion. I learned that McQuestion had published her novels through Amazon straight to Kindle. Immediately, I began doing research on her and how to publish through Kindle. I had just completed a novel and was ready to submit it through traditional routes. Within 48 hours of first reading about McQuestion, I submitted my novel, Life Is But A Dream: On The Lake. Twenty four hours later, it was published as an eBook on Amazon. Within another couple of weeks it was available as a paperback and through Nook. Did I jump into this venture fearlessly? No! I was scared to death, and I almost talked myself out of it. Almost. The novel went on to sell over 10,000 copies within the first seven months of release.

As I shared that story with Heather, another crazy notion whispered in my ear - Ask Karen McQuestion to write the foreword for Indie Chicks. Of course, I dismissed it. We had exchanged a couple of tweets on Twitter, but other than that, I had never corresponded with McQuestion. It was nonsense to think she would write the foreword. I was embarrassed to even ask her. Surely, she would think I was some sort of nut.

But, the idea kept whispering to me and, with great trepidation, I emailed her. She said yes! Kindly, enthusiastically, and whole-heartedly, she said yes.

Karen McQuestion had inspired me to try indie publishing. I had inspired Heather Adkins. And now the three of us were participating in Indie Chicks, that crazy whisper I had been unable to dismiss.

The book began to develop, and as it did, a theme began to form. This was to be a book full of personal stories from women. As women, one of our most powerful gifts is our ability to encourage one another. This book became our effort to encourage women across the world. Twenty-five women sharing stories that will make you laugh, inspire you, and maybe even make you cry. We began to dream that these stories would inspire other women to live the life they were meant to live.

From the beginning, I knew I wanted the proceeds of this charity to go to some sort of charity that would benefit other women. While we were in the process of compiling the anthology, the mother of one of the women was diagnosed with breast cancer. Almost immediately upon learning that, Michelle Muto sent me an email. Hey, in light of *****’s mother having an aggressive form of breast cancer, can I nominate The Susan G. Komen foundation for breast cancer? I mean, one of our own is affected here, and other than heart disease (which took my own mother’s life), I can’t think of anything more worthy than to honor our sister in words and what she’s going through. A daughter’s love knows no bounds for her mother. Trust me. I know it’s a charity that already gets attention on its own. But, that’s not the point, is it? The point is there are 25 ‘sisters’ sticking together and supporting each other for this anthology. I say we put the money where the heart is.

We had our inspiration. All proceeds would go to the Susan G. Komen foundation for breast cancer research.

The stories started coming in. Some were light hearted and fun to read. But others were gut-wrenching and inspiring - stories of how women dealt with physical abuse, overwhelming grief, and a host of bad choices. It was clear; these women were not just sharing a story, but a piece of their heart. I felt as if I were no longer “organizing” this anthology, but just getting out of the way so that it could morph and evolve into its truest form.

Fast forward to just a few days before publication. Heather was almost done with the enormous task of formatting a book with twenty-five authors. We were very close to publishing and were on the homestretch. That’s when I received an email. An unlikely email from someone I didn’t really know. Beth Elisa Harris and I were involved in another indie project and Beth sent an email to all of the authors in that project, including me. She attached a journal to that email. For whatever reason, Beth had been inspired to share a journal she wrote a few years ago. She cautioned us to keep her confidence and not share the journal with anyone else. I tend toward privacy and don't tend to trust easily. This is a HUGE step for me. I've only read it once since I wrote it.

Intrigued, I opened the journal and began reading. It dealt with her diagnosis, a few years back, with breast cancer! Before I was even one third of the way through the journal, I felt I should ask Beth to include this journal in the Indie Chicks Anthology. It was a crazy notion, especially when considering her words about privacy and trust. We didn’t even know each other, how could I ask her to go public with something so personal? I tried to dismiss the notion (are you noticing a pattern here?), but could not.

I wrote the email, took a deep breath, and hit send. She answered immediately. Yes. Most definitely, yes.

So here is the anthology INDIE CHICKS: 25 Women 25 Personal Stories, with foreword by Karen McQuestion and afterword by Beth Elise Harris.

It’s now available through Barnes and Noble and Amazon. The book includes personal stories from each of the women, as well as excerpts from our novels. And it began as a whisper. A whisper I did my best to ignore.




Foreword by Karen McQuestion
Afterword by Beth Elisa Harris

Stories included:
Foreword by Karen McQuestion
Knight in Shining Armor by Shea MacLeod
Latchkey Kid by Heather Marie Adkins
Write or Die by Danielle Blanchard
The Phoenix and The Darkness by Lizzy Ford
Never Too Late by Linda Welch
Stepping Into the Light by Donna Fasano
One Fictionista’s Literary Bliss by Katherine Owen
I Burned My Bra For This? by Cheryl Shireman
Mrs. So Got It Wrong Agent by Prue Battten
Holes by Suzanne Tyrpak
Turning Medieval by Sarah Woodbury
A Kinky Adventure in Anglophilia by Anne R. Allen
Writing From a Flour Sack by Dani Amore
Just Me and James Dean by Cheryl Bradshaw
How a Big Yellow Truck Changed My Life by Christine DeMaio-Rice
From 200 Rejections to Amazon Top 200! by Sibel Hodge
Have You Ever Lost a Hat? by Barbara Silkstone
French Fancies! by Mel Comley
Life’s Little Gifts by Melissa Foster
Never Give Up On Your Dream by Christine Kersey
Self-taught Late Bloomer by Carol Davis Luce
Moving to The Middle East by Julia Crane
Paper, Pen, and Chocolate by Talia Jager
The Magic Within and The Little Book That Could by Michelle Muto
Write Out of Grief by Melissa Smith
Afterword by Beth Elisa Harris

Stop by our Facebook page! http://www.facebook.com/IndieChicksAnthology

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What whisper are you ignoring? What crazy notion haunts you? What dream merely awaits your response? I urge you, say Yes. Live the life you were meant to live. Say yes today.