• RSS
  • Delicious
  • Digg
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
Showing posts with label Joanna Penn. Show all posts
Showing posts with label Joanna Penn. Show all posts

by Ruth Harris


First of all, what the &%^# is metadata? AccordIng to Wikipedia, it’s “data about data.” But we’re writers and we’re talking about books, so, huh?

Let me try again: when it comes to a book, metadata can be defined both by what it is and what it isn’t. Metadata’s everything in a file that’s not included between the first word and the last word of your book. Which leaves us, well, exactly what?

Essentially, for a writer, metadata is everything except the book we include when we upload a book: cover, title, author’s name, series name (if the book is part of a series), categories, keywords, blurb, ISBN, reviews, author bio.

Metadata also includes front matter and back matter and tells a reader what s/he wants to know before deciding to buy (or not to buy) your book. Metadata matters (a lot) and here are some reasons why, starting with the front matter (everything the reader sees that comes before the actual beginning of the book):

The cover is the writer’s first sell opportunity and the reader’s first clue to genre. A naked male torso avec bulging six-pack promises the reader hot s-e-x and maybe romance. A fanged death’s head drooling pus and blood means horror. Be creative but don’t mislead your reader! Book designer, Joel Friedlander, often blogs about covers here.

The title (and the series title, if there is one) is another crucial signal, so choose wisely. You wouldn’t call a sweet romance set in a sleepy Southern village Night Of the Psychotic Avenger, would you? You wouldn’t call a dystopian urban zombie thriller Aunt Matilda’s Ye Olde Knitting And Crochet Shoppe, would you? And Adventures of a Girl is hopeless: too generic, tells the reader nothing. Bottom line: choose your title carefully. Leading a reader astray or leaving him/her to wonder what the book is about isn’t good for you, your sales—or for your reader.

The author’s name is your brand so respect it. If the author name is a pseudonym, though, match the name with your genre. “Studly McBoozehound” might be an OK choice if you’re writing brass-knuckled noirpulp. It would be a lousy choice if you’re writing swoony 18th Century historical romance set in the Scottish Highlands. Capeesh?

The blurb or, as Amazon refers to it, the Product Description, is your opportunity to tell the readers why s/he absolutely must buy your book. Your blurb needs to pop and sizzle and compel the reader to hit the buy button. After the purchase, when your book is already present on someone’s ereader, placing the blurb in the front matter will remind the reader why s/he bought the book in the first place.


Writing a powerful blurb is both an art and a craft. Superstar indie author, Mark Edwards, gives advice on how to write a compelling blurb here.

The Invisibles (to the reader but not to search engines.)

The ISBN (or ASIN) is the alpha-numeric string (ZZ12345) that identifies your book to readers and book-sellers. ISBNs can be purchased from Bowker; the ASIN is the FREE number assigned by Amazon. Kobo and Apple also offer their own FREE identifiers when you upload your book.

There is disagreement about whether it’s worth buying your own ISBN or not. Some think buying your own ISBN is worthwhile. Others think it doesn’t much matter. Joel Friedlander discusses the pros and cons of the different flavors of ISBNs/ASINs here.

Keyword and keyword strategy. Although the reader doesn’t see keywords, they are crucial to discoverability and visibility.

Joanna Penn writes about the importance of keywords and explains the techniques for finding ones that will work best for you. She uses specific examples using one of her own books here.

Lisa Grace, mystery author, goes into the mysteries (sorry, couldn’t help it) of SEO and keywords here and Christopher Shevlin tells how he used keywords to bring his book back from the dead and turn it into a best seller here.

Category tells where a book would be shelved in a bookstore. No one will find your sci-fi epic if it’s shelved with gardening manuals so choose your categories (Amazon allows two; Nook permits five; Kobo and Apple also permit multiple choices.) carefully.

M. Louisa Locke blogs about the importance of choosing categories (and keywords) here and FreelanceSwitch offers a detailed tutorial about category-choosing here.

Amazon provides overall metadata guidelines here, and lists required keywords for certain categories (romance, sci/fi, YA, thriller, mystery, suspense) here.

Back matter (the last pages the reader sees & another chance to sell—but be careful.)

Possibilities for back matter:
  • Mail list sign up. 
  • Request for a review. 
  • Links to your other books. 
  • Link to your blog/website. 
  • Excerpt from another book. 
  • Copyright. 
  • Acknowledgments.
Some advise that back matter should be no more than 5% of the entire length. Readers can feel cheated if they get to 55% of a file (the end of your story) only to find that another 45% is devoted to sales pitches! Obviously, a full-length novel will allow you more back matter space. A short story, less.

The savvy authors on the KB Writers’ Cafe share their thoughts about back matter (they don’t always agree about everything) here. Writers share examples of different approaches to back matter here. Another discussion of front matter and back matter and what information should go where is here.

From the first word of your title to the last period at the end of the last sentence in your back matter, metadata matters because metadata is one of the most important ways readers can find (and buy) your book. Ignore it at your peril!


Book Deals of the Week. 
We have two hilarious comedies this week.

The Chanel Caper by Ruth Harris is $3.99 on Amazon USAmazon UK
And Nook | Kobo | iBooks


Award-winning historical romance and USA Today Bestselling contemporary romance winner, Vanessa Kelly's take on The Chanel Caper in Love Rocks:

"Set primarily in the world of fashion and advertising in New York City, THE CHANEL CAPER features a fifty-six year old heroine who is smart, sardonic, and whose marriage to her sexy, ex-cop husband has hit a rough patch. Blake Weston makes for a fabulous heroine, watching in some bemusement as her husband Ralph, now head of security for a large international corporation, goes into mid-life crisis. For Ralph, this involves extreme workouts in an effort to recapture his youthful vigor, a new wardrobe, and a flirtation with a bombshell war correspondent doing everything she can to get Ralph between the sheets. Blake, naturally, has no intention of allowing her beloved husband of twenty-five years to slip away from her.

"In an ongoing effort to upmarket her own outdated style and rekindle some romance in her marriage, Blake buys a faux Chanel handbag from a street vendor. This sets off a chain of wild events that includes murder, explosions, counterfeit drug rings, and the pursuit of suspects and warlords from Shanghai to Afghanistan. The Chanel Caper is a romantic comedy, a thriller, and a send-up of the big city lifestyle in the wake of the global financial crisis. All the disparate elements of this very funny story are tethered by the engaging Blake, a smart, sensible, and dryly witty heroine intent on saving her marriage. It’s definitely a romance for the grownups, set against the backdrop of the bright lights of the city that never sleeps."...Vanessa Kelley, award winning Romance author

Plus Anne's fourth Camilla Mystery, No Place Like Home 
is 99c for two weeks only on Amazon US, Amazon UK, Amazon CA etc.


It's #4 in the series, but reads as a stand-alone.

"Under the guise of a great beach read - and no doubt it is that too, full of suspense and pleasingly written, the words keep flowing naturally, effortlessly and you keep turning the pages, eager to find out what happens next - this is a book that in fact delivers far more. 

It explores what is behind our love for our home, our need for security and what happens to us when we lose it all. It raises some serious existential questions as age inexorably erodes the looks of one successful woman (Doria)and the recent economic recession that has affected us all destroys the livelihood of a woman who thought she had finally pulled it all together and resolved her problems (Camilla). The contrast between the two is intriguing and also raises more questions...

But don't get me wrong. This is a book that is high comedy, not deep philosophy...Happy reading and expect some unusual twists and turns!"...Claude Nougat, author of a A Hook in the Sky


Opportunity Alerts

1) Quirk Books "Looking for Love" contest. They offer a $10,000 prize for the best quirky love story of 50,000 words or more. Visit the Quirk Books website to download the entry form or for further information. Quirk Books was founded in 2002 and publishes around 25 books each year. Their bestselling titles include Pride and Prejudice and Zombies and Miss Peregrine’s Home for Peculiar Children. Entries close October 1. 

2) Get your book international visibility for a reasonable price. EBUK is now advertising bargain books to close to a dozen countries, including the US and Canada, and they're still at half price through the end of August. You can get more info here. Make sure your book is under $3.99 and provide links to all stores, not not only Amazon (unless you're in Select.) Ads are a little over 10 bucks until the end of August. And you can sign up for the newsletter for your country right here. I've signed up for the new US version. If you like bargain ebooks, this is a great free service.

3) Writer's Digest Popular Fiction Awards. Since most short fiction contests tend to favor literary work, this is a great one for genre authors. Choose your favorite genre and enter your best in 4,000 words or less. Six first prizes of $500 each and a Grand Prize of $2,500 and a trip to the 2013 Writer’s Digest Conference in New York City. Deadline September 16th

4) The Harper's Bazaar UK Short Story Prize is open to all writers. NO ENTRY FEE. Are you the next Dorothy Parker or Anita Loos? Submit an original short story (up to 3,000 words) on the subject of 'spring' to:shortstory@harpersbazaar.co.uk. The winning entry will appear in the May 2014 issue. Its author will be able to choose a first-edition book from Asprey's Fine and Rare Books Department to the value of £3,000 and enjoy a week-long retreat at Eilean Shona House, on the 2,000-acre private island off the west coast of Scotland where JM Barrie wrote his screenplay for Peter Pan. Deadline December 13th.

5) BARTLEBY SNOPES WRITING CONTEST - Can you write a story that's dialog only? $10 ENTRY FEE A minimum of $300 will be awarded, with at least $250 going to  first place and at least $10 to four honorable mentions. 5 finalists will also appear in Issue 11 of the magazine due out in January 2014. Last year they awarded $585 in prize money. For every entry over 25, an additional $5 will be awarded to the first place story. Compose a short story entirely of dialogue. You may use as many characters as you want. Your entry must be under 2,000 words. Your entry does not have to follow standard rules for writing dialogue. Your entry cannot use any narration (this includes tag lines such as he said, she said, etc.) Deadline September 15th 


Ruth Harris will be posting on June 2 instead of today. She kindly switched with me because I'm going to be out of town next weekend, celebrating my Mom's 92nd birthday. Thanks to all of you who downloaded my mom's pioneer saga, ROXANNA BRITTON, and sent it to #1 in Biographies and in Biographical fiction! This week's free book is my comic mystery NO PLACE LIKE HOME. More info below.

May is National Short Story Month, so I figured it was time for another post encouraging you to write more short fiction and creative essays. I wrote a piece last year about why we should be writing more short stories that was one of our most popular posts ever.

Since then, short stories and novellas have continued to surge in the marketplace. As marketing guru Penny C. Sansevieri said in a May 23 article in the HuffPo, "If you'd been staying up on trends you'd know that for a variety of reasons short is the new long. Thanks to consumers who want quick bites of information and things like Kindle Singles, consumers love short."

Thing is, if  you’re like me, you left short fiction behind when you decided to become a professional writer. I thought little stories were for college class work and creative writing exercises. When I wanted to write fiction professionally, I "graduated" to novels. I figured short stories were only for obscure literary journals that paid in copies.

Major mistake. 

Even back then, in the days of shrinking short fiction markets, I would have been better off if I’d spent more time on the short form. At the end of 10 years, instead of having an unpublishable 1000,000 word novel I’d rewritten 25 times, (yeah—I don't recommend it.) I would have had files full of short fiction and creative essays that could be making money for me now. 

Plus, like any other skill, your ability to create short fiction will atrophy if you don’t use it. I find it a lot harder to write a short story now than I did 15 years ago when I wrote them regularly. It’s hard building up those writing muscles again.

I realize that most writers gravitate to one form or the other. I know my ideas generally spool out in about 80,000 words. Shorter is harder for me.

The reverse is true, too. Some great short story writers have a hard time writing good novels. One of our greatest short story writers, Katherine Anne Porter, only wrote one novel, Ship of Fools, which was more like a tapestry of many short stories woven together without a compelling story arc. Critic Elizabeth Harwick said it was " too static" in spite of "the flawless execution of the single scenes."

There's nothing wrong with preferring one form over the other. But these days, it will pay off to work on fiction in a variety of lengths. Right now, I'm experimenting with my first novella. Novellas, once taboo in traditional publishing, are soaring in popularity in the e-age. 

It’s funny that most people think of the big novel as the most legitimate type of fiction, since it’s a relatively new form of storytelling. It was perfect for the age of Gutenberg, but perhaps novels won’t maintain such cultural importance in the digital age.

Cervantes is generally credited with inventing the novel with the 1605 publication of Don Quixote, but the form didn’t make it into English until a century later—and for a long time it had to masquerade as “history” as Defoe’s Robinson Crusoe did in 1719. Non-factual narratives were considered frivolous and time-wasting even into the Victorian era. In the 20th century, the novel finally surpassed the play as the most revered form of fictional artistic expression in English.

But who knows what will happen in the 21st century?

What we do know is short stories aren’t just for creative writing classes any more. In February, Leslie Kaufman wrote an article for the New York Times pointing out how smaller stories are “a good fit for today’s little screens.”

After years of fading popularity, the short story is back on an iPhone near you. 

Kaufman said  “2013 has yielded an unusually rich crop of short-story collections, including George Saunders’s Tenth of September which arrived in January with a media splash normally reserved for Hollywood movies."

And:  "Stories are also perfect for the digital age...because readers want to connect and want that connection to be intense and to move on. That is, after all, what a short story is all about."

She also referenced the phenomenal success of the "Kindle Singles" program on Amazon. Indie and trad-pubbed authors alike have had great success self-publishing short stories and essays as ebooks at the online retail sites.

But note: I don't encourage newbie writers to self-publish your very first efforts at story-writing. To succeed in publishing—whether self- or traditional—you need to put in your 10,000 Malcolm Gladwell hours. But you can maximize your efforts by spending more of those hours writing short fiction and creative nonfiction shorts.

When it's time to make your professional debut, you’re going to have some serious inventory. Short pieces are “practice writing” that will hold their value much better than all those-half finished novels languishing in our files. They can allow you to experiment with new genres and play with new ideas while expanding your fan base. Joanna Penn wrote a great post recently at The Creative Penn on the benefits of writing short fiction.

And remember almost all successful authors published short stories before they put out a novel. 

Here are ten things that have changed the way we look at short fiction:

1) “Singles” ebooks and other original shorts

By the first decade of the 21st century, short stories had pretty much vanished from any but a handful of mainstream magazines. But it looks as if readers missed them. “Kindle Singles” ebooks launched in 2011 and sold 2 million in the first year.

The short stories in the “Kindle Singles” program sell for between $. 99 and $1.99 and the authors keep a 70% royalty. Many of the top sellers are by name authors, like Lee Child, Stephen King, and Jodi Picoult, but others are by unknowns, according to Kindle Singles editor David Blum. They take both fiction and nonfiction. (The term "short story" usually means fiction, but it can also mean creative nonfiction shorts.)

But you don't have to be accepted into the highly competitive Singles program to self-publish short works successfully. Your royalty will be less than with the official Singles program (If you're not with the KS program, anything sold under $2.99 gets a 35% royalty) but it's probably going to be better than getting paid with a copy of the Northern South Dakota East Campus Community College Review.

Just let people know it's not a novel, and make it at least 10 pages. Any less and a reader feels cheated. Try a collection of five or six if they're ultra-shorts. Or you can make the short perma-free as a teaser for your longer works.

And now exclusive short fiction in showing up in other places. In fact, the airline Qantas is now becoming a publisher, offering fiction works by Aussie authors that are just the right length for a particular flight. The shorter the flight, the shorter the story. I hope this heralds many creative new story venues to come. All lengths of fiction and memoir are finding a market.

2) Smaller screens and shorter attention spans. 

We're a multi-tasking world.

As bestselling short story writer Amber Dermont told the NYT: “The single-serving quality of a short narrative is the perfect art form for the digital age…Stories are models of concision, can be read in one sitting, and are infinitely downloadable and easily consumed on screens.”

And Cal Morgan of Harper Perennial said: “It is the culmination of a trend we have seen building for five years…The Internet has made people a lot more open to reading story forms that are different from the novel, and you see a generation of writers very engaged in experimentation.”

Recently I've been approached by a number of websites that cater to moms, babysitters and nannies that provide links to short fiction, like this piece by Olivia Lewis at the Nanny Network News.  It's the perfect thing for a nanny taking a kid to the park or a busy mom waiting to pick up a kid at school. 

The successes of titles like George Saunders’ means that collections are no longer the unwanted stepchild—even in the traditional publishing world (although you’ll still find it hard to get an agent interested in a collection unless you’ve had them published first in the big-name literary venues. Agents tend to follow trends, not create them.)

3) The success of serial fiction like Hugh Howey’s Wool

Hugh Howey made history (and a nice chunk of change) by self-publishing his sci-fi novel Wool as a series of shorts—like the Saturday matinee cliff-hanger short films of the early 20th century. He put his first episode—a stand-alone that’s also a teaser—perma-free on Amazon, and the fans ate up the succeeding chapters, offered at 99c each.

Now Amazon has a Kindle Serials program like the Kindle Singles. It's highly selective, but I've heard it pays off very well for authors who are accepted. There's an art to writing serial episodes. They need to have the same kind of story arc as a short story, with a cliff-hanger instead of resolution at the end.

4) E-Book Anthologies

Short story anthologies are one of the best ways to increase your visibility. They're inexpensive to put together as ebooks. They usually don’t pay, and often donate proceeds to a charity. But if you can get a story into an anthology with some well-known authors in your genre, you’ll be paid in publicity that would be hard to buy at any price. All those authors' fans will be exposed to your work.

Being in an anthology also gives an unpublished writer some great cred as a professional. Many successful authors I network with were first published by the Literary Lab anthologies

Another plus for anthologies: Some of the biggies, like the Chicken Soup series, also come out in print and are stocked in bookstores. It’s a great way to get noticed by the old-school reader, too.

5) Online literary journals and showcase sites

One of the important steps on the road to a big publishing contract has always been to place stories in respected literary journals. In fact it’s still  pretty much the only way to a publishing contract if you write literary fiction. (Can you name any big name literary writers who haven’t first appeared in The New Yorker, The Paris Review or at least McSweeneys?)

But nobody ever got the first story they wrote published by The New Yorker. First they had to place dozens in small literary journals—those tiny labors of love that used to cost a ton to produce and often had under a hundred subscribers. Often you had to pay $25 or more to subscribe to find out what kind of things they wanted and get the info on how to submit to them.

But these days, most literary journals are available online. They have larger readerships and you don’t have to pay a fortune to read them or find out what the editors are looking for. Online literary journals like Compose (info below) can be a great stepping stone to success in publishing literary fiction.

And if you write genre fiction, you don't have to start your career getting endless rejections from the ultra competitive print magazines that still buy short stories, like Women's World, Ellery Queen and Asimov's.

Now there are showcases for short fiction springing up where you can get critique and start getting fans. Readwave is a story sharing-site that looks like a promising venue for the new writer.

6) Indie films

Stories are easier to adapt for the screen than full-length novels. Cheaper too. They tend to have fewer crowd scenes and more small interior settings. Cost matters in the growing indie film world. Just as indies are revolutionizing the publishing industry, they are also the life-blood of the film industry. While the big studios concentrate on huge comic book spectacles and remakes of old TV shows, the more emotionally rich, award-winning films are coming from small-budget indies.

Some of our most enduring films have come from short stories. Classic films like The Birds; Breakfast at Tiffany's; Don't Look Now; Double Indemnity, Flowers for Algernon—and I’d need a whole post to list the stories of Stephen King and Philip K. Dick that have been made into great films. More recent Oscar contenders like Brokeback Mountain and the Squid and the Whale were originally short stories.

7) Online retail sites favor authors with more titles

The more titles you have in an online bookstore, the more visible you are. You can write and publish a lot of shorter titles and have a bigger presence on Amazon than with one long book. Most writers can’t turn out more than two or three books a year, but they can turn out a lot of short stories and novellas.

8) Contests 

Contests are easy to discover and enter in the era of the Interwebz. Hope C. Clark's Funds for Writers and the website Winning Writers are good sources for vetted and free contests.

Entering short story contests is an excellent way to get your career started. A big win for one of your pieces looks great in a query or a bio. Plus you might even win a money prize. A lot of those prizes are bigger than the advances publishers offer on novels these days.

But you do have to be wary. There are a lot of bogus contests out there. Here's a great article by Hope C. Clark at Writer Beware to help you spot the red flags of bogus writing contests.

9) Shorts keep your fans interested between novel releases

Forward-looking agents are now encouraging their authors to self-publish shorts to fill in the gaps between novels. They especially like shorts that are about characters in your novels. They keep your fans interested while they’re waiting for the next book. (Note, if your publisher has a non-compete clause, you won't be allowed to do this. Another reason the non-compete clause is a bad thing for writers.)

Consider writing a couple of shorts about your main characters while you're working on the novel. It may get you through a tricky spot in the big work as well as giving you a saleable product for later down the road.

10) Short stories make money and hold their value 

In terms of labor, a short story can make more money for you than a novel. Not only does it take less time to write and often sells for the same price as a novel in an ebook, but it can be re-purposed many times.

Kaufman reminds us that "all but one of the tales in Mr. Saunders’s Tenth of December had been published earlier, many in The New Yorker, but that does not appear to have hurt sales."


The 21st century may become the era of the short story, so it's worth it to work on your short-form muscles. And hey, you might even end up with your story on your very own stamp, like this Irish Teenager. 

How about you, scriveners? Do you favor one form of fiction over another? Have you been taking advantage of the new popularity of short stories? Do you find it hard to get back into the short form after writing novels? What about the new popularity of novellas? Have you written one yet?

BOOK DEALS OF THE WEEK


But if you still like reading novels, I happen to have one going FREE this week. NO PLACE LIKE HOME is a mystery with a lot of laughs in spite of the serious theme. Usually $4.99. It's book #4 of the Camilla mysteries, but can be enjoyed as a stand-alone.

"A warp-speed, lighthearted comedy mystery, No Place Like Home offers lasting laughs beneath which a message resounds – Being homeless is scary. Bookstore manager Camilla and home fashion maven Doria have been, distantly and very recently, wealthy. But each suddenly finds herself scrambling nightly for a safe place to sleep, with chaotic and often interesting results."–Abigail Padgett
***
And if you're a fan of romantic comedy, there's a cornucopia of 99-cent deals for your Summer Beach reading from the Official Chick Lit Group, including my rom-com mystery, THE GATSBY GAME, still 99c until the end of the month. It's at Barnes and Noble, too.




OPPORTUNITY ALERTS FOR SHORT STORY WRITERS

1) The Saturday Evening Post’s Second Annual Great American Fiction Contest—yes, THAT Saturday Evening Post—is holding a short fiction contest. Could you join the likes of F. Scott Fitzgerald; William Faulkner; Kurt Vonnegut, Jr.; Ray Bradbury; Louis L’Amour; Sinclair Lewis; Jack London; and Edgar Allan Poe? $10 entry fee Deadline July 1, 2013

2) COMPOSE Literary Journal debuts next month with their debut issue. Submissions are open for their Fall 2013 issue.  This prestigious journal was founded by Suzannah Windsor, of Write it Sideways, and she's put together an amazing editorial staff. I'm so honored to have my poem "No One Will Ever Love Him" included in the debut issue. They are looking for art and photography as well as poems, literary short fiction, novel excerpts and essays. Must not be previously published (that includes anything that has appeared on your blog.)

3) Readwave: A showcase for short stories: ReadWave is a community of readers and writers who love to discover and share new stories from contemporary writers. Readers can access thousands of stories and read them for free on mobile or desktop—and writers can use ReadWave to build up a fanbase and market their stories online. ReadWave has created a new reading widget, that allows bloggers and website owners to embed stories online in a compact form. The ReadWave widget is the first reading widget to allow readers to "follow" the writer. When a reader follows a writer they are added to the writer’s fanbase and can receive updates on all of the writer’s future stories. ReadWave puts writers in touch with the readers that are right for them.

4) SMOKE AND MIRRORS  podcasts. Get your short story recorded FREE for an online podcast! Fantastic publicity if your story is accepted by SMOKE AND MIRRORS. They broadcast about three stories a week. Spooky, dark tales preferred. No previous publication necessary. They judge on the story alone.

5) MIDLIFE COLLAGE is looking for short-short creative nonfiction stories from people at midlife. They offer cash prizes and there's no fee to enter. Submission guidelines here. 

6) New Literary Journal, The Puffin Review is looking for submissions of short fiction, (up to 3000 words) poetry and essays. They welcome new writers.

7) The Huffington Post's Huffpo50 is now publishing short fiction!   The rules: You must be 50 or older to enter. Writers can submit only one story per year, and all pieces must be 5,000 words or less. Send your original submissions, as well as your contact details, to 50fiction@huffingtonpost.com. If you want to know what they're looking for, check out this great story by Judy Croome, a long-time follower of this blog.