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Showing posts with label C. Hope Clark. Show all posts
Showing posts with label C. Hope Clark. Show all posts


You started a blog. Congratulations!

But nobody’s reading it.

Sigh.

Don't give in to despair. It takes a while to build a readership. Usually a long while. For the first six months I blogged, my followers consisted of my mom and my critique group. The other day I found my journal entry from my blog's first anniversary. I was totally jazzed because I was up to 36 followers. A year later, I had 600. (Now we've got 1652 and 1025 subscribers: thanks, everybody!)

So what happened in that second year?

1) I started commenting on other blogs and got some guest gigs. This is the part of blogging that most beginning bloggers skip. But nobody can follow you if they don't know you're there. You have to get out and meet other bloggers. Commenting on their blogs is the best way to to that. Here's my post on how to comment on a blog.

2) I learned how to blog. That took some trial and error. Lots of error. In fact, I'm still learning. I'm talking about format here, not subject matter, which I've blogged about before and will again soon. Here's one of my posts on What Should an Author Blog About?

Short version of the subject matter question:

  • An author can blog about anything. Just make sure it's interesting to somebody other than your family and your cat. 
  • Don't use it as a personal journal. Everything you say is "in public." 
  • I don't recommend new bloggers start another "how to write" blog, because we've got gazillions of them, and they don't attract non-writing readers. 
  • Fiction usually doesn't do well on a blog, and there could be copyright issues, so it's usually best to make it mostly nonfic. 
  • Write about stuff of interest to the readers you want to attract.

Once you do get a few people stopping by, you’re more likely to keep them coming back if you write content that's formatted for the Web reader.

A blogger is a "content provider"—and writing Web content isn't exactly the same as writing an essay or a magazine article.

Unfortunately most of the info you find on writing Web content comes from marketers and tech people, not novelists, and their stuff can be so riddled with jargon it might as well be written in Klingon.

Like this article I found about using hyperlinks with keywords (#7 below):

"What will help Google disambiguate the #entities - people, brands, places, industry terms, etc. - to which you refer in your copy? Through strong copy, understanding hierarchies and emphasising industry terms (without links), we can ensure that indexers have confidence in our content, thus render it in #SERPs with more certainty."

Uh-huh. I know that's probably solid info, but I'd be so grateful if people would write it in regular English.

For me, learning to blog meant unlearning a whole lot of what we were taught about writing prose back in the 20th century.

  • We learned to use topic sentences and avoid cutting to a new paragraph until there's a new topic.
  • We wrote for people who paid money for our words and read every one.
  • We wouldn't put a title on a serious essay that looked like a cheap tabloid headline.
  • We avoided repetition. 
  • We would never offer an outline instead of an essay.
  • We substantiated our information with footnotes.
  • We never heard of "tags" or "SEO"

Unfortunately, the majority of people don't read on the Internet; they skim. In fact, most people don't even skim the whole article. In a recent piece in Slate titled "You Won't Finish This Article", Farhad Manjoo said only half the people who visit a site read past the first hundred words.

So how do you get them to come by...and stay?

Throw out the rules you learned in school and use a copywriter's tricks for grabbing your audience and not letting them go. Here are some copywriting techniques you might want to add to your writing skill set.

1) Write whiplash-inducing blog headers



C. Hope Clark said in her March "Funds for Writers" newsletter:

"You might be surprised at the key factor I use in deleting or holding to read: The quality of the subject line. Hey, when time is crazy limited...the words have to snag me as I rush by. That means first and foremost that the subject be crisp, sharp, attractive, intriguing, or whatever adjective you want to use that gives me whiplash. It has to shout, "HEY, READ ME OR YOU'LL REGRET IT."

She's right. Headers might be the most important element of your blog content, and it's the one most novelists don't get. We want our blogs to sound creative and literary like our books, not cheesy like a supermarket tabloid.

But tabloid and advertising writers know what they're doing. They have only a moment to grab a reader going through that checkout line, so they need an irresistible hook. 

In our case our headers need to make whiplash Tweets and shares that will snag a reader in the endless stream of content they can choose from.

So how do we do that? 

a) Don't be generic.


"An Interview with…" Isn't going to grab anybody unless it's "AN INTERVIEW WITH JUSTIN BIEBER AND VLADIMIR PUTIN TALKING ABOUT THEIR THREESOME WITH KIM KARDASHIAN" or something else involving trending news. 

b) Make it Tweetable.  


That means avoiding enigmatic, one-word headers. I recently saw a title in the London Review of Books that exemplified the one-word header that doesn't work well in the age of Twitter. The article was called "Ghosting." It turned out to be about Andrew O'Hagan's experience ghostwriting for Julian Assange, a fascinating subject.

But you wouldn't know from the title. It might have been a piece about ectoplasmic apparitions, or a remake of the Dan Ackroyd-Bill Murray movies, so I didn't bother to retweet it since I didn't have time to write a new header. You don't want that to happen to your posts. 

c) Promise a quick read 


Everybody's in hurry online.

In a March 2014 piece in the Web Writer Spotlight, Jillian Mullin wrote

"....you have to compete with Facebook and Twitter, as well as with their family and work. The fact that they managed to land on your site is something to be thankful for. Generally, an average web user only spends 10 to 30 seconds reading Internet content. People rarely read web pages word-per-word. Instead, they scan the page for related keywords, bullet points, subtitles, and quotes."

So one of the best ways to make that promise is with numbered lists. "The 10 Best Ghostwritten Books" or "5 Signs Your Computer is Possessed."

d) Promise solid, helpful information that's YOU oriented, not ME oriented 


Like: "How to Become a Ghostwriter" or "5 Simple Snacks to Serve at Your Next Exorcism," rather than "I'm Making a Living Now" or "Another Sleepless Night in My New Apartment."

e) Ask a question that stirs curiosity 


Try appealing to greed: "Make REAL Money as a Writer!" Or paranoia—sorry, but it works: "Is Your Cubicle Haunted?" or "Who or WHAT is Flushing Your Toilet in the Middle of the Night?".

f) Use keywords in your header


So what are keywords? They're the words that most effectively let the public (and the search engines) know what your post is about. Like this one is about 1) blogs 2) blog content 3) authors

So let's say you're blogging about how you think your new house may be haunted by the ghost of an elderly lady who died there. Don't call it "Mildred Biggins Walks at Night", as much as it appeals to your storyteller's instinct. Call it "10 Signs Your House is Haunted: My Encounter with a Ghost".

That's because "haunted house" and "ghost"are your keywords.

In other words, just tell us what it's about. That's what will draw the most readers and it uses your keywords. (That's called SEO—more on that below.)

2) Put your most important info in the first few words 


Make sure your lead is visible as soon as somebody opens your blog. People do a lot of reading on phones and small tablets these days, so those first words are all-important for today's reader.

It's also what Google shows in the search results. And those opening words will help the spiders decide what searches will pick it up, so you need some keywords there, too.

And since most people won't read past the second paragraph, you don't want to save your best stuff for the end.

Half a century ago, journalists were taught to "humanize" stories by starting with a human interest line. "Susie Scrivener shouldn't have a care in the world. She's a pretty 30-something freelance writer living in a gorgeous Victorian triplex in Old Town. She's sitting on the front porch of the house she moved into last month with her cat Hortense. The three-story home was once owned by one Mildred Biggins, who died in 1924…"

The reporter could get to the lead (then known as the "lede" to differentiate from the metal originally used to make type) in the third or fourth sentence, but these days, you've got to give us the facts in the first ten words.

"Susie Scrivener thinks her house is haunted by the ghost of its former owner." Bam. Just say it.

3) Learn to use and format subheaders


Subheaders aren't just for drawing the eye through and letting the reader know what's coming up. They also need to spell out your most important points. And include keywords.

That's because subheads get picked up by search engines too.

So for your Mildred Biggins post, you might use subheaders that contain words like "ghost", "haunted", and "poltergeist", rather than "Who flushed that toilet?" or "Mildred and Hortense".

NOTE: Be sure to use the "subheader" mode in your blog program, and not the "normal" setting. I didn't even know there was a "subheader" category until this year, when I stumbled on it. (Stumbling is how I found out most of this stuff.)

For Blogger users, the subheader menu is on the left-hand side of the toolbar, where you see the word "normal". That window has a menu, where you can choose Heading, Subheading, or Minor Heading.

For Wordpress users, here's the skinny from Romance Author Autumn MacArthur:

 "WP users wanting to use headings and subheadings in a post need to bring up a second toolbar by hitting the "Toolbar Toggle" button on the far right of the toolbar. That adds a second toolbar, with a dropdown box labelled "Paragraph" as the first item. Headings are under there. Whether they act the same as Blogger Subheadings from a Googlebot point of view I'm not sure, but they look pretty!" 

When I started using the appropriate format, our blog stats soared. Why? The Google spiders pay attention to subheaders the way they do to headers and hyperlinks.

4) Break up blog text


No big hunks of indigestible verbiage. Nothing is more daunting to a Web reader.

I subscribe to Publisher's Lunch, the daily report on traditional publishing's latest news. But like so much of traditional publishing, it's stuck in the 20th century. The information on new book deals comes in one in one big, passive-aggressive block of text in a tiny, gray, sans-serif font. I find myself dreading opening it every morning. Recently, I've just been skipping it.

So break up those word hunks. Forget what you learned in school about topic sentences. Don't write a paragraph more than a few sentences long.

I know. Your high school English teacher is rolling in her grave, but skimmers read the first sentence of a paragraph and maybe the last. Make your big points in those two spots.

5) Write blog content in a simple, conversational style


A blog is not the place to show off your encyclopedic vocabulary. If somebody has to click around to look up a word, they probably won't come back.

It's also not the place for the kind of jargon I quoted in my intro. Don't write in geekspeak, legalese, or that "most scholars agree" phony-tony style you used for college term papers.

Many tech people write in a language comprehensible only to them. It identifies them as one of the people "in the know." But an "in crowd" blog isn't going to get as many followers as one that's friendly and welcoming.

I agree completely with Ann Timmons, the Communications Artist who wrote in a March 2014 post about how her eyes glazed over at a conference when listening to:

"...all sorts of undoubtedly English language words used in combinations I could not make sense of. Not knowing the context, I was lost. Some people call this 'insider language'. Others call it 'jargon.' Whatever you call it, it is bound to frustrate people."


Marketers and SEO specialists are some of the worst offenders. I have read dozens of blogs about something called "Google Authorship" but I still haven't got the slightest idea if it's a software program, an app, a Google Plus circle, or the name of Larry Page's cat. Nobody seems able to define it. They only put people down who don't have it.

You're not going to reach the general public if you write in Klingon and act smug.

6) Arrange blog text in a scannable format


Scanning is easier with lists, bullet points, and bolding. Italics can be useful too—anything to draw the eye along the text.

MS Word makes this a breeze. Unfortunately Word formatting probably won't translate to your blog program, so you may have to resort to primitive means like numbering your own lists or using asterisks for bullet points.

*Lists: a numbered list has a three-fold benefit:

  1. It provides lots of white space.
  2. It draws the eye through.
  3. It gives you fodder for your headline. (See the "header" section.)

*Bullet points: Like lists, bullet points are easy to grasp at a glance and they let people know they're just getting the "good parts."

*Bolding: Especially for headers and other significant information.

*Italics: Putting a quote in italics sets it apart from the normal text.

7) Use informative text for hyperlinks


What are hyperlinks? It's okay to ask. I had no idea how to make a hyperlink for the first six months I blogged. 

You make a hyperlink when you turn an ugly url like this: http://annerallen.blogspot.com/2009/07/beware-bogus-literary-agents.html into a live bit of text you can click on like this link to one of my very first blogposts: Beware Bogus Literary Agents. (Where you will see my early urls in all their ugly, unhyperlinked glory.)

You make a hyperlink by selecting the text you want people to click on and going to the icon that looks like two links of chain up there on the menu bar. Or in Blogger it is cleverly identified with the word "Link".

See how I didn't make the link above with the word "here" or "this link"? That's because the words "here" and "this link" don't mean anything to the Google spiders (the reason these robot/algorithm things are called "spiders" is they "crawl" around the Interwebz looking for content.) 

Those algorithms only notice links with identifying text. So either use the title of the piece as I did above, or say something about it, like "the time agent Janet Reid visited my clueless-newbie blog."

That means somebody searching for info on Janet Reid might run into my post. Also searches for "clueless", "newbie" and "blog".

I think the article I mentioned in the intro was trying to tell us that using keywords in links isn't as important as it used to be. But in any case, it's still better than just saying "click here."

8) Use significant tags


The "tags" or "labels" you put on the end of your post look as if they're for helping you organize your archives. And of course that's their primary purpose. But they're also noticed by those all-important spiders. So use as many tags as possible, including all your keywords, plus the names of people you're quoting or writing about.

If they're tagged, those people may get a Google alert that you've mentioned them. That means they may grace your blog with their presence, which is what happened to me with Janet Reid, on my fifth blogpost ever. I had twelve followers, but there was the QueryShark her ownself, telling me I had a "nicely written post." Oh, how I basked!

One caveat: once you've used a tag it's part of your blog for life. They can't be deleted. So now I have a lot of names in my tag list that I probably won't mention again. I'm hoping the number of tags isn't limited.

9) Keep SEO in mind, but don't lard your blog with repetitive words.


I know SEO (Search Engine Optimization) is one of those eye-glazing Klingon-jargon things—and a lot of people think it means repeating the same words over and over.

But search engines actually favor using regular speech, so you don't usually need to do anything that strange to "optimize" for a search engine. All you have to do is use simple keywords to help Google and other search engines find you with those algorithmic spider thingies.

Using keywords just means using the most basic words about your topic. So when you're writing your copy or header, think of what words somebody might put into a search engine on the topic you're writing about. Can you tell which would work better for SEO?

#1 My Cat Hortense is a Genius
#2 Can Your Cat Learn to Use the Toilet?"

If you're catching onto this keyword/SEO/header thing, you chose #2.  A person looking for information on cat hygiene is more likely to type "cat use toilet" into Google than "Hortense" and "genius."

So if you want somebody to read your piece about how Hortense learned to flush the toilet, leading you to believe there was a poltergeist in the bathroom of your new apartment, use a header that the Googler might think up if she had an interest in toilet-flushing cats.

Alexis Grant wrote a great post on Robert Lee Brewer's blog last year called "SEO Myths that Scare Writers" that helped me understand a lot of this stuff.

She suggests you just "write like you always write, and then go back later and look for ways to optimize for search traffic.

So check after you write to see if you have keywords in the following:
  • Headline
  • First paragraph
  • Subheaders
  • Anchor text for hyperlinks. 
  • Tags 
And don't worry a lot if you can't cram them all in there. Treat the list as helpful guidelines, but don't obsess, or your prose will sound stilted and boring. 

Writing for a blog isn't hard, but it does require developing a slightly different skill set from what you use as a journalist or fiction writer.

And you may find the new "skimmable" prose style can help your fiction as well. According to new reports, skimming on the Interwebz has changed our reading habits. So next month I'll be talking about 21st Century prose and how even fiction is evolving in the age of skimming. (Whether we like it or not.)

Attention Wordpress users! For more details on how to do all this in Wordpress, check out Jami Gold's great post on Blog Tips and Tricks. She also has some valuable words to say for all bloggers on knowing our goals.

What about you, scriveners? Do you skim on the Internet? How about fiction? Have you been using any of these tricks to get more people to your blog? Any other tips to suggest?  


BOOK OF THE WEEK

In honor of all the chocolate delivered by the Easter Bunny this morning, Food of Love is only $2.99 in ebook on Amazon US or Amazon UK, Amazon CAiTunes and at Barnes and Noble . It's available in paper in the UK and in the US for $8.54.



A hilarious romantic-comedy thriller about dieting, friendship, and a small nuclear bomb.

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin.

As she flees the mysterious assassin, she discovers the world thinks she is dead and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a Christian talk show host who has romantic and weight issues of her own.

Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"
...The BookKeeper


OPPORTUNITY ALERTS


The Literary Hatchet: Paying market for Dark Fiction and Poetry - Pays $15 a story. They welcome prose and poetry that scares and shocks readers. Open to horror, paranormal, and speculative fiction. Word length: 500-3000 words/story, and under 100 lines per poem. $15/story, $5/poem. Deadline is July 1, 2014 for the August issue. Read guidelines here - See more at: http://writingcareer.com/

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up with Outside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15

E. M. Koeppel Short Fiction Award: Entry Fee: $15 A prize of $1,100 and publication on the Writecorner Press website is given annually for a short story. Submit a story of up to 3,000 words. All entries are considered for publication. Visit the website for complete guidelines. Deadline April 30th

Amazon’s literary journal Day One is seeking submissions. According to Carmen Johnson, Day One’s editor, the litzine is looking for “fresh and compelling short fiction and poetry by emerging writers.” This includes stories that are less than 20,000 words by authors that have never been published, and poems by poets who have never published before. To submit works, writers/poets can email their work as a word document, along with a brief description and author bio to dayone-submissions @amazon.com.


The Oxford dictionary says the word "anthology" comes from a Greek phrase meaning a collection of flowers. I love that image. An anthology is a place to display literary or musical works that have been chosen to work together—like a floral bouquet.

Only 99c!

I've had the privilege of contributing to seven great anthologies over the past few years. The latest, a collection of personal essays from a broad spectrum of successful authors, debuts this month: Indiestructible: Inspiring Stories from the Publishing Jungle.

It's especially empowering for writers thinking of going the self-publishing or small press route. But all writers will enjoy the stories of authors' struggles and successes on the road to publication. It's a wonderfully inspiring book—and only 99c!


Anthologies have long been one of the best ways for a new writer to get publishing credits and start building an audience. They're also a great way for an established author to increase visibility. Collections of short personal essays do especially well, but theme anthologies that include fiction and poetry are strong sellers, too, and their popularity is growing.

Unfortunately, anthologies have got themselves a bad name among a lot of savvy people in the industry, because so many vanity publishers and scammers have used them to bilk naïve writers.

Here are the types of good and not-so-good anthologies you may encounter:

Scammy

The Vanity Anthology

The vanity poetry anthology has been around for at least half a century. I remember when a sweet older poet in my town got so excited by her "acceptance" that she sent out press releases before she realized she'd been had.

The operation works like this: writers are invited to enter a "free contest" with a "prize" of inclusion in an anthology. Thing is, every piece entered gets accepted and the books cost $40 or more. So for $40 a copy, you get the privilege of seeing your work crammed into a huge book with a boatload of dreck. As Joe Konrath says, "Do the numbers. If there are 3000 poems in the book, and each writer in the anthology bought at least one copy, the publisher made $120,000."

Poetry dot Com was a famous vanity anthology outfit that flourished in the last decade. (The domain name has been bought by Lulu, where they're attempting to rehabilitate the brand.)

The Pay-to-Play Anthology

The bogus poetry anthology is bad, but there are other, even nastier scams out there. Victoria Strauss at Writer Beware tells of two vanity anthologies who have bilked writers out of up to $5000 each in what she calls the "pay to play" anthology scam. These anthologies of personal essays often mimic the highly successful Chicken Soup books, but instead of paying you, they expect you to pay them. Lots.

The Wake Up…Live the Life You Love series publishers boasted they included articles by well-known inspirational speakers like Dr. Wayne Dyer...but the pieces were simply reprints of old articles. Then they required contributors to buy up to 500 books each at a cost of several thousand dollars.

Another series, published by Inspired Living Publishing, required contributors to pay big bucks for worthless “marketing packages” as well as a huge number of overpriced books.

Always check Writer Beware before you sign on the dotted line.

However, most anthologies are fantastic venues for your writing. There are many good ones, both in print and ebook.

Great Opportunities

The Traditionally Published Inspirational Anthology

These are a boon to newbies. The venerable Chicken Soup for the Soul anthologies and their cousins are an excellent way to start a professional writing career. (Alas, the Cup of Comfort series from Adams Media has quit production, and I see McAfee blocks their old site as dangerous, so don't go looking for them.) These collections usually pay a flat fee for a personal essay, plus a generous number of copies.

Acceptance can be a big ego boost, and it's a nice credit for your query letter or author bio. (Authors planning to go indie should work on getting credits, too. They show you have a body of work that has been vetted, which helps you stand out from the crowd.)

The Traditionally Published Fiction or Poetry Anthology

Right now, short fiction anthologies are trending. Short fiction is ideal for reading on phones and tablets. For more on the new popularity of short fiction, see my posts, Short is the New Long and Why You Should Be Writing Short Fiction.  and a piece in praise of short stories in BookRiot this week.

Because of all this, some publishers are bringing back vintage short fiction in new collections. This week, Sarah Weinman's compilation of vintage Ellery Queen stories, Troubled Daughters, Twisted Wives: Stories from the Trailblazers of Domestic Suspensemakes its debut from Penguin.

Publishers often put together an anthology with a theme and issue an open call for submissions. They usually pay a flat fee for first rights and may also give copies.

C. Hope Clark's Funds for Writers and Poets and Writers classifieds are good places to find vetted anthologies looking for submissions.

A few years ago, I found a call for submissions from the Silver Boomer press in Hope's newsletter and sold a poem to the anthology: From the Porch Swing, Memories of our Grandparents . I got paid and became a "published poet" at a time I couldn't give my fiction away. An excellent experience, (although I might have wished for more colorful cover.)

The Indie Fiction Anthology

Indie publishers often put together short story anthologies to showcase their clients' work. The Saffina Desforges Presents Coffee Break Collection is a showcase of MWiDP authors. Inclusion helped me get the attention of fans of their better known authors when I first signed with them.

Genre groups like Sisters in Crime sometimes put together themed anthologies like Somewhere in Crime, a collection of historical mysteries written by the members of the Central Coast Sisters in Crime chapter. It's a fantastic collection by some of the area's best crime writers.

These days, a launch party for a single title isn't terribly cost effective, but launching an anthology for a large group of local writers gets on the local news and can garner everybody more visibility on their home turf. I didn't have time to contribute to Somewhere in Crime, but I got to go to a great party and buy a wonderfully entertaining book.

Sometimes indie authors get together to put out a theme ebook anthology like the WG2E Martini Madness. Since I happened to have a story on hand about drinking appletinis with an alien, I rushed to contribute to that one.

The overhead on an ebook or POD anthology is much less than the old print anthologies so they're cheaper to put together—and they showcase all the authors to each others' fans

The Charity Anthology

Charity anthologies are hot. These are the ones where you donate your work and the proceeds go to a good cause. Both small publishers and self-publishing collectives have had success with these. Jump on the chance to be included if you get an invitation. No, you won't make any money directly, but you'll get a huge amount of free publicity and exposure to new readers.

Plus you're doing a good thing.

Also, a charity anthology saves the editorial staff the paperwork headaches trying to get small royalties to dozens of people. It's win/win. Just make sure you run it by the charity first to make sure you can use their name.

Author Paul Fahey—former editor of Mindprints magazine—put together an anthology of essays by well-known LGBT authors called The Other Man, published by JMS publishing this summer. It is getting fantastic coverage in the trad print magazines as well as online. Many of the contributors are well known, established authors. Profits go to the "It Gets Better" project that helps bullied LGBT teens. (I personally recommend this one for readers who don't mind a little "R" rated content. Every essay is fascinating—and what a great cause!) And it's 40% off on the JMS site this weekend.

Probably the most successful charity anthology I've been involved with was the inspiring Indie Chicks Anthology of personal essays by independent women authors, which donates all its proceeds to breast cancer research. I'm sure the Indie Chicks are partly responsible for the success I'm having now. The anthology included some of the top indie authors in women's fiction, mystery, and romance. Since they invited
me just as my first novel Food of Love was being republished in 2011, I got a ride on their coattails. Their many fans read my piece and checked out my work. I'm very grateful to this terrific group of women.

I'm also grateful to the (now disbanded) Literary Lab, who accepted my work for two of their anthologies: Genre Wars and Notes from Underground at a point when my fiction writing career was stalled and I was starting to despair. Proceeds went to literacy charities. Not only did I get my work into print again and put my name back into the marketplace, but I met a group of awesome writers who were supportive and helpful at a low point in my career.

Now it's four years later and I'm totally jazzed to be included in Indiestructible with some of the authors who appeared in the Literary Lab books. It also includes a number of authors who frequently visit this blog. It gives 100% of proceeds to BUILDON.org, an international movement which breaks the cycle of poverty, illiteracy, and low expectations through service and education.

Indiestructible brings together the experiences of 29 indie authors—their passions, insights, and successes—to help new authors who are trying to decide if they should make the leap into indie publishing.

It's not a how-to guide, but it gives you first-hand information to help you on your journey.

The editor of Indiestructible is author Jessica Bell, whose blog, the Alliterative Allomorph was one of the first blogs I followed when I ventured into the blogosphere.

Remember how I keep telling you networking on blogs will help your career? This is one of the ways. Invitations to six of the seven anthologies came to me through people I met on blogs.

Or you could try putting together an anthology yourself. If you know a group of writers who write in a similar genre, whose work you admire, think about asking them to join you. It's hard work, but if everybody works on the marketing, you can reach a huge audience you'd never find on your own.

What about you, scriveners? Have you ever contributed to an anthology? Was it a good experience? Have you ever been scammed by one? Have you discovered new authors reading anthologies? 

This week: I'm visiting Canadian author June McCullough to talk about my upcoming books any my own favorite characters. (And thanks, my Canadian fans, for making the Camilla boxed set #16 in single women's fiction this week!)

This month: while I recover from some surgery that's turned out to be a bigger deal than I expected, we'll have a parade of superstar guest posters:

September 8th: Catherine Ryan Hyde, a literary icon who reached #1 author status on Amazon this summer—she even knocked J.K. Rowling off her perch—will talk about rejection: what it means and what it doesn't.

September 15th: Alex J. Cavanaugh, sci-fi author, blogging ninja, and one of my fellow Indiestructible contributors, will post about forming a blog community, something he knows a lot about.

September 22nd: The blokes from EBookBargainsUK will tell us about the vast, untapped international market every indie needs to know about. (BTW, EBUK has had some technical difficulties this weekend but should be up and running by next week.)

September 29th: Our own NYT bestseller Ruth Harris is back in her regular spot, talking about how to protect yourself from writing scams.

On a personal note: For those concerned about my health, the lump they removed was benign and I'm going to be fine. I just need more time to heal.

It's been complicated by the fact I broke my own rules recently and let my inner Atticus Finch speak up at an ill-advised moment. (Never try to reason with rageaholics: you're only volunteering to be their next fix.) A legal team who monitors online hate groups informed my publishers I've been marked to be targeted with negative reviews and other harassment. So if you see any trollish comments here, ignore them—don't make my mistake and respond—and I'll delete ASAP.

And please, anybody who has read and enjoyed the humor of the Camilla Randall Mysteries, if you could take the time to write a genuine review on Amazon—I desperately need your help. It would make all the difference. Only a couple of sentences are necessary and all that's required is to be an Amazon customer. Waking up every day to a new nasty review by some "reviewer" who only repeats what other negatives has said and has never reviewed anything else gets pretty discouraging.

Bonus: any English major who notes in a review the parallels between the first Camilla book and Fanny Burney's 1796 novel, Camilla, a Picture of Youth, gets your choice of any of my books—paper or ebook—free.

Book Deal of the Week

The fourth Camilla Mystery, No Place Like Home 
99c for one more week on Amazon US, Amazon UKAmazon CA etc.



It's #4 in the series, but reads as a stand-alone.

"A warp-speed, lighthearted comedy mystery, No Place Like Home offers lasting laughs beneath which a message resounds – Being homeless is scary. 

There’s a dastardly dead husband, a Ponzi scheme, a long-lost love, a new love who keeps vanishing and a tiny dog named Toto. Add a cross-dressing hooker and a Colombian drug cartel, and the pleasant little community Oprah named “The Happiest City in the USA” is revealed to be a bit more complex than the lady noticed.

The perfect read for the next time an escape from everything sounds like fun!"...Abigail Padgett

Opportunity Alerts

1) Quirk Books "Looking for Love" contest. They offer a $10,000 prize for the best quirky love story of 50,000 words or more. Visit the Quirk Books website to download the entry form or for further information. Quirk Books was founded in 2002 and publishes around 25 books each year. Their bestselling titles include Pride and Prejudice and Zombies and Miss Peregrine’s Home for Peculiar Children. Entries close October 1. 

2) Writer's Digest Popular Fiction Awards. Since most short fiction contests tend to favor literary work, this is a great one for genre authors. Choose your favorite genre and enter your best in 4,000 words or less. Six first prizes of $500 each and a Grand Prize of $2,500 and a trip to the 2013 Writer’s Digest Conference in New York City. Deadline September 16th

3) The Harper's Bazaar UK Short Story Prize is open to all writers. NO ENTRY FEE. Are you the next Dorothy Parker or Anita Loos? Submit an original short story (up to 3,000 words) on the subject of 'spring' to:shortstory@harpersbazaar.co.uk. The winning entry will appear in the May 2014 issue. Its author will be able to choose a first-edition book from Asprey's Fine and Rare Books Department to the value of £3,000 and enjoy a week-long retreat at Eilean Shona House, on the 2,000-acre private island off the west coast of Scotland where JM Barrie wrote his screenplay for Peter Pan. Deadline December 13th.

4) BARTLEBY SNOPES WRITING CONTEST - Can you write a story that's in dialog only? $10 ENTRY FEE A minimum of $300 will be awarded, with at least $250 going to first place and at least $10 to four honorable mentions. 5 finalists will also appear in Issue 11 of the magazine due out in January 2014. Last year they awarded $585 in prize money. For every entry over 25, an additional $5 will be awarded to the first place story. Compose a short story entirely of dialogue. You may use as many characters as you want. Your entry must be under 2,000 words. Your entry does not have to follow standard rules for writing dialogue. Your entry cannot use any narration (this includes tag lines such as he said, she said, etc.) Deadline September 15th


I visit a lot of author websites and blogs. Most are delightfully creative. I love how so many of the sites—especially the blogs—express the author’s personality and genre in a unique and clever way.

But then there are the others...

I’m talking about the sites that seem to have forgotten they have a purpose. They don’t offer even basic information. They may have a rant front and center, with no info on who the author is and what he/she writes. Or they may be so hard to read and tech-happy, they scream: “get out now! Save yourself!”

What’s sad is the worst offenders are often the expensive, professionally designed sites.

One of the reasons I suggest that new writers start a blog instead of a static, official-looking website is that a blog is free. But an equally good reason is that free blogs use templates, and templates are harder to screw up.

You have to work harder to make a free Blogger or Wordpress site truly awful because you don’t have the opportunity to make so many bad choices.

What makes a website awful?

Of course it's subjective. What some people love others will hate. I’m not talking about stuff that’s technically “wrong” or out of style with the geekinistas. I’m commenting merely as a frequent Web surfer.

First I should mention some things that work.

There are lots of great websites. A great example of a simple but effective DIY author website is Catherine Ryan Hyde's, and mystery author C. Hope Clark has a lovely professionally-designed site that is friendly, inviting and easy to navigate. Regency romance writer Anne Gallagher has managed to make a free Blogger blog into a gorgeous author website.

My site here is a simple Blogger blog that I’m sure wouldn’t win any design awards. But it’s easy to read and “cozy”—or at least that’s what somebody on Reddit called it when they recommended it a few weeks ago. (Thank you, anonymous Reddit fan!) That’s exactly the tone I hoped to create—a cozy, bookish spot to stop by with a cup of tea on a Sunday afternoon. With a sly hint of dark humor in the books on the shelf.

I created it with a few tweaks to the Blogger Watermark template and a fantastic photo of a shelf in my study taken by the multi-talented Christine Ahern. I chose the green background for the selfish reason that it’s easy on my aging eyes. I tried to choose a green that was pale enough to contrast with the darker text without being too wimpy.  It took me a couple of years to figure out that I could make the link text darker by going to the “advanced” menu on the Blogger template. Thanks much to the readers who helped me out with that.

But most of all, I worked on the principle of less is more. That’s when people screw up—when they try to get too creative with things outside their skill set.

And remember: just because you (or your web designer) CAN do something, doesn’t mean you SHOULD.

Hey, we’re writers. We should save our creativity for our books and stories.

I’m talking here about stuff that makes me feel assaulted, unwelcome, or wastes my time when I land on a page.

If you want more professional advice on what makes websites successful or not, check out Vincent Flanders' Websites that Suck.

Here’s my very subjective list of top ten things NOT to do on your website or blog:

1) GIFs 

 A GIF is a graphic file type invented by Internet pioneer Steve Wilhite. It’s composed of many different images on top of each other, which are compressed, creating the illusion of a mini movie. GIF stands for Graphics Interchange Format.  Some people say “jif” like the peanut butter, and others say it with a hard “g.”  But at this year’s WEBBY Awards, he Mr. Wilhite announced that it’s “jif” as in “jiffy”...so, mystery solved.

OK, GIFs can be cool. But not on an author’s website. That's because they're distracting and pull the reader away from your text. Sometimes I have to cover a GIF with a piece of paper so I can concentrate on the text long enough to read it.

Remember: you’re a writer, so text should have priority.

They also take a long time to load. Most readers only have a minute or so to spend on your page. If that time is taken up loading the GIF, they’ll be long gone before they read your immortal prose.

2) Lots of warring colors and unpleasant color combos 

Like pumpkin and mustard. If they wouldn’t taste good together, they probably don’t look good either. Startling color combos might make people take notice, but not in a good way. Remember the point is to make people want to stay and look around.

And unless you’re writing exclusively for tween girls, go easy on the pink/purple/silver-spangles combo.

Ditto lots of large, multi primary-colored text—the kind cheap bargain sales sites use. Three uniformly bright colors don't just look cheesy, they can make it impossible for readers to find the pertinent information because there’s no place for the eye to rest.

When every word you say is shouted, all you produce is noise.

3) Too many pages to click through to get to the content 

I realize it’s very popular these days to have your main page present a menu of your most recent posts. This is great for browsers who have wandered onto your site through a search, but not so good for subscribers who are there to comment on that day's post.

If I really have something to say, I’ll take the extra time to open the current post. But when I then have to click on something else after that to get to the blog… and then to another page…and another… before I get to any actual content, I’m outta there.

One of my favorite bloggers had a site that would to send me into screaming frustration on a regular basis. It could take up to a minute to load and often crashed my computer if I tried to get in at peak hours. (Yeah, I have dorky DSL from the phone company. It’s not cool, but it's cheap when bundled.)

But what's more annoying, once that site finally loaded, all you'd get was a menu. And when you clicked on that...yup, another menu. Then there’d be a link to a whole other site, like a literary magazine. Maybe a great literary magazine—but by then I'd given up a chunk of my morning and never reached the content advertised in her email notification. If she were anybody else, I would have cancelled my subscription. Luckily, she's eliminated some of those endless menus recently. But who knows how many subscribers she lost because of all the hoop-jumping?

Don't limit your audience to the rich and techy. Remember you may have visitors with old computers or who live in places with slow Internet connections. Don't make them spend 10 minutes trying to find your content. They'll give up long before they get to your actual information and you will have lost a reader.

Worst of all—I used to follow a couple of bloggers who put up a separate "teaser" post a few days before they actually posted. This "promise" post had the same header as the real post and went out to subscribers as if it were a notice of actual new content. After at least six visits to the blog only to find a two-sentence teaser for "next Friday's post," I unsubscribed. There is NO reason to do this to your readers. You are not filling them with anticipation for your upcoming post. You are inviting them in for a meal and then serving nothing.

NOTE: "Teasers" in general are a bad idea in this age of instant gratification. Heavily advertising books that aren't available for pre-order is a waste of your readers' time, which will annoy the *@%! out of them. A cover reveal is fine. Ditto a "coming soon" on your book page, but save your major marketing efforts for when you have an actual product to sell.

4) A cluttered home page with too many choices

Beware any design that provides nowhere for the eye to rest. It becomes an unreadable jumble. A visitor can’t find anything because everything is the same and nothing stands out.

I recently was interviewed on a great Internet radio site. The interviewer is savvy and smart and I knew she’d have great questions. But the radio network’s website is so unreadable, I nearly had a panic attack trying to find the button to click to get to her show. There were endless ads, links to numerous shows, interviewer bios, and all manner of irrelevant content, all in text of equal size and intensity in a rainbow of over-bright colors.

It took me several minutes and some deep breathing before I finally found the show, after clicking on everything I could find. It was terrifying. I almost didn’t get on in time for my interview.

There’s no reason to do this to your visitors. Use bolding and larger fonts to point to your most searched-for elements.

5) Big blocks of text

Less is more. On a home page of a website, just offer the basic info, with links to more in-depth information.

And even on your blog, you need lots of white space and headers that draw the reader through the text.

Older writers especially have to relearn a lot of what they thought was “good writing.” If you compose dense, Kierkegaard-wannabe sentences buried in gigantic, impenetrable paragraphs, you’re not going to impress people with your fancy education. You’re going to piss people off.

People who read online are skimmers. They want an overview of what you’ve got to say before they’ll decide to plunge in. You can’t start out with a rambling anecdote and bury your main points in the middle of a 500-word paragraph.

What people are looking for on the Web is information. Give it to them in the easiest possible way to grasp in a glance. Use bolding, bullet points, and lots and lots of white space. Sentence fragments are just fine.

Ditto one-sentence paragraphs.

6) Stuff your web designer thinks is cool

Writers need to avoid flashy gimmicks that show off web designer’s skill at the expense of clarity and ease of navigation.

Weird minimalist designs that involve using teeny tiny fonts for buttons that lead to your actual information aren't clever; they are a big "GO AWAY" sign to any visitor over forty.

And I suggest you avoid what designers call “mystery meat navigation.”

That’s when the links are concealed until you happen to run a mouse over a particular photograph. Or all the information is concealed in a drop-down menu identified by an icon of murky symbolism. Big literary agencies, especially, seem to favor this kind of design. It says “if you’re not cool enough to know the secret code to get into my website, you’re not cool enough to query me.”

And then they complain you didn’t read the guidelines.

This kind of stuff also happens when you ask your nephew who’s studying web design to build your website for you. He’s dying to show off all the FUN!! FLASHY!! stuff he knows how to do, but he has no sense of empathy with the readers who might actually visit your site.

Beware anything that obscures the information your visitors are there to find out, like your name, bio, contact information, and book titles.

7) The pop-up window that says “are you sure you want to leave this site?” and won’t let a visitor close the window

You click on a website and a GIF practically jumps out of the screen to grab you by the collar. Then there's a sudden blast of noise: maybe a fanfare by Richard Strauss, and suddenly an infomercial voice screams at you about how you can CHANGE YOUR LIFE by reading this book!!!

Yikes. You desperately try to close the window to turn off the assault on the senses of the entire office. Meanwhile, your supervisor starts stomping over to your cube to see what the h**! is going on.

That's when this insulting little window comes up. "Are you sure you want to leave this site? You're losing your chance to find out about the miracle snake oil that will cure cancer, get you laid, and make your hair bouncy and shiny!"

 All you want is a button that says, “Click here to send the owner of this site to Hades for Eternity.”

It’s usually nonfic writers—ones who hire marketing companies—who do this. The kind who write books with titles like MAKE A BILLION DOLLARS IN REAL ESTATE WITH MONEY FROM YOUR MOM’S COUCH CUSHIONS.

These writers are taking advice from the kind of booksellers who follow widows home from the funeral to push overpriced Bibles. They see customers as prey to be insulted and bullied into buying their products. I hope the Afterlife has an especially dark hot place for them. Don’t join their ranks.

Remember that professional marketers often know nothing about readers or the book business.


8) Centered text 

No, it doesn’t make your words look poetic. It makes them hard to read. 
Readers of most European languages are trained to read from left to right, 
with a justified left margin. If you make our eyeballs 
work overtime, you won’t impress us. 
You’ll make us go away.

9) SOUND! 

Sites that launch into loud music or worse, a “webinar” or audio sales pitch as soon as somebody lands on the site should come with a warning label.

Newsflash: People surf the Web at work. And in libraries. And when the baby finally goes down for her nap.

Remember your site is supposed to entice people to buy your books, not put you on a "don't go there" list.


...and the worst offender:

10) Unreadable text!! 

Charcoal gray, navy blue or purple text on black is not a website; it’s a black hole. I have visited many sites where I actually have to copy the text and paste it into Word and remove formatting just to read it.

If you don’t want anybody to read your words, why not write them on squares of toilet paper and flush them? That will reach as many people as your unreadable dark text on dark background.

For most readers on a screen all day, light text on dark is hard on the eyeballs. Why make your words hard to read when you don’t have to?

This is one thing that must be pretty easy to screw up, even with a template, because I see an amazing number of sites with dark backgrounds and pale text. It may read all right in some browsers, but it won’t in everybody’s. And reverse black/white is painful for aging eyes.

Remember your primary purpose in having a website is to get people to read your stuff, not impress them with how dark and edgy and cool you think you are. There's nothing cool about sending your visitors away scratching their heads.
***

In short, what makes a website suck is saying LOOK! AT!! ME!!! instead of making people feel welcome and answering their questions.

I also want to remind authors about rants on their blogs. If you’re passionate about something, you may want to share it with your readers, but keep the ranting to a minimum. Especially if it's on a subject a lot of people will disagree about, like politics or religion.

Even if you're not addressing a particularly controversial subject, if the first time somebody hits your blog they see nothing but a series of rants about road hogs and mean people—especially if you use strong language—they could be turned off before they get to any information about your books.

Your website/blog is the face you present to the world. Keep it simple, welcoming, and professional, and save the passion for your books and stories.

What about you? What sends you away screaming from a website? What do you want to see on an author's site or blog? Do you have any pet peeves? 


THIS WEEK'S BOOK DEAL

OK, it's the same as last week's but it's a goodie: My publisher has made the Camilla box set ridiculously cheap for beach season. 

99 cents for three hilarious mysteries! Thanks everybody for keeping it in the top 100 in comic fiction (right between two Evanoviches) all week!

Available on Amazon USNOOK, and Amazon UK


"The Best Revenge, Ghost Writers in the Sky and Sherwood Limited are hysterical. Anne Allen will keep you laughing throughout, but in the meantime she dabbles her fingers in some topics worth some serious thought: sexism, weightism, lechery, murder, duplicity, homelessness & poverty to name a few. If you love to laugh, you'll like these three books. If you love to think, ponder AND laugh, be ready to fall in love"... C.S. Perryess

This week I'm a guest at Morgen Bailey's award-winning blog, in the glow of her "Author Spotlight". I talk about some of the misadventures that inspired my novels, and that bonfire I made of all my old rejection slips last year....

OPPORTUNITY ALERTS:

1) A site for KOBO READERS: TrindieBooks.com This Canadian site is the KindleNationDaily for Kobo. Really nice folks, affordable rates, and their ads are FREE if your book is free for Kobo. Reach some of those voracious Canadian readers. Kobo is the most popular ereader in Canada.  Submit your book here. 

2) Escargot Books is expanding its catalogue and are now accepting submissions. Crime fiction (dark thrillers to cozies), women’s fiction, wealth and fitness, children’s, sci-fi and dystopian. All books will be published in digital format. Some books will be chosen for print and/or audio as well. Escargot Books does not offer an advance, but they offer higher royalties than traditional publishers, especially for direct sales from our website, as well as editing, formatting, promotion, and the company of bestselling authors. They have some big name authors and a good track record. Here’s their online submission form

3) The Lyttoniad contest for the WORST first sentence of a novel. This classic Bulwer-Lytton "Dark and Stormy Night" contest makes news every year. Each entry must consist of a single sentence but you may submit as many entries as you wish. E-mail entries should be sent to Scott Rice at srice@pacbell.net in the body of the message, Ariel 12 font. One e-mail may contain multiple entries. Entries will be judged by categories, from “general” to detective, western, science fiction, romance, and so on. There will be overall winners as well as category winners. No prizes that I know of, but lots of admiration from your fellow writers.  Deadline is June 30th.

4)  The Huffington Post's Huffpo50 is now publishing short fiction!   The rules: You must be 50 or older to enter. Writers can submit only one story per year, and all pieces must be 5,000 words or less. Send your original submissions, as well as your contact details, to 50fiction@huffingtonpost.com.

5) COMPOSE Literary Journal debuted last month. Submissions are open for their Fall 2013 issue.  This prestigious journal was founded by Suzannah Windsor, of Write it Sideways, and she's put together an amazing editorial staff. I'm so honored to have my poem No One Will EverLove Him included in the debut issue. They are looking for art and photography as well as poems, literary short fiction, novel excerpts and essays. Must not be previously published (that includes anything that has appeared on your

We love your comments! If you can't get through Blogger's hoop-jumping, send me an email at annerallen dot allen at gmail dot com and I'll post it personally.