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Showing posts with label Google Authorship. Show all posts
Showing posts with label Google Authorship. Show all posts


You started a blog. Congratulations!

But nobody’s reading it.

Sigh.

Don't give in to despair. It takes a while to build a readership. Usually a long while. For the first six months I blogged, my followers consisted of my mom and my critique group. The other day I found my journal entry from my blog's first anniversary. I was totally jazzed because I was up to 36 followers. A year later, I had 600. (Now we've got 1652 and 1025 subscribers: thanks, everybody!)

So what happened in that second year?

1) I started commenting on other blogs and got some guest gigs. This is the part of blogging that most beginning bloggers skip. But nobody can follow you if they don't know you're there. You have to get out and meet other bloggers. Commenting on their blogs is the best way to to that. Here's my post on how to comment on a blog.

2) I learned how to blog. That took some trial and error. Lots of error. In fact, I'm still learning. I'm talking about format here, not subject matter, which I've blogged about before and will again soon. Here's one of my posts on What Should an Author Blog About?

Short version of the subject matter question:

  • An author can blog about anything. Just make sure it's interesting to somebody other than your family and your cat. 
  • Don't use it as a personal journal. Everything you say is "in public." 
  • I don't recommend new bloggers start another "how to write" blog, because we've got gazillions of them, and they don't attract non-writing readers. 
  • Fiction usually doesn't do well on a blog, and there could be copyright issues, so it's usually best to make it mostly nonfic. 
  • Write about stuff of interest to the readers you want to attract.

Once you do get a few people stopping by, you’re more likely to keep them coming back if you write content that's formatted for the Web reader.

A blogger is a "content provider"—and writing Web content isn't exactly the same as writing an essay or a magazine article.

Unfortunately most of the info you find on writing Web content comes from marketers and tech people, not novelists, and their stuff can be so riddled with jargon it might as well be written in Klingon.

Like this article I found about using hyperlinks with keywords (#7 below):

"What will help Google disambiguate the #entities - people, brands, places, industry terms, etc. - to which you refer in your copy? Through strong copy, understanding hierarchies and emphasising industry terms (without links), we can ensure that indexers have confidence in our content, thus render it in #SERPs with more certainty."

Uh-huh. I know that's probably solid info, but I'd be so grateful if people would write it in regular English.

For me, learning to blog meant unlearning a whole lot of what we were taught about writing prose back in the 20th century.

  • We learned to use topic sentences and avoid cutting to a new paragraph until there's a new topic.
  • We wrote for people who paid money for our words and read every one.
  • We wouldn't put a title on a serious essay that looked like a cheap tabloid headline.
  • We avoided repetition. 
  • We would never offer an outline instead of an essay.
  • We substantiated our information with footnotes.
  • We never heard of "tags" or "SEO"

Unfortunately, the majority of people don't read on the Internet; they skim. In fact, most people don't even skim the whole article. In a recent piece in Slate titled "You Won't Finish This Article", Farhad Manjoo said only half the people who visit a site read past the first hundred words.

So how do you get them to come by...and stay?

Throw out the rules you learned in school and use a copywriter's tricks for grabbing your audience and not letting them go. Here are some copywriting techniques you might want to add to your writing skill set.

1) Write whiplash-inducing blog headers



C. Hope Clark said in her March "Funds for Writers" newsletter:

"You might be surprised at the key factor I use in deleting or holding to read: The quality of the subject line. Hey, when time is crazy limited...the words have to snag me as I rush by. That means first and foremost that the subject be crisp, sharp, attractive, intriguing, or whatever adjective you want to use that gives me whiplash. It has to shout, "HEY, READ ME OR YOU'LL REGRET IT."

She's right. Headers might be the most important element of your blog content, and it's the one most novelists don't get. We want our blogs to sound creative and literary like our books, not cheesy like a supermarket tabloid.

But tabloid and advertising writers know what they're doing. They have only a moment to grab a reader going through that checkout line, so they need an irresistible hook. 

In our case our headers need to make whiplash Tweets and shares that will snag a reader in the endless stream of content they can choose from.

So how do we do that? 

a) Don't be generic.


"An Interview with…" Isn't going to grab anybody unless it's "AN INTERVIEW WITH JUSTIN BIEBER AND VLADIMIR PUTIN TALKING ABOUT THEIR THREESOME WITH KIM KARDASHIAN" or something else involving trending news. 

b) Make it Tweetable.  


That means avoiding enigmatic, one-word headers. I recently saw a title in the London Review of Books that exemplified the one-word header that doesn't work well in the age of Twitter. The article was called "Ghosting." It turned out to be about Andrew O'Hagan's experience ghostwriting for Julian Assange, a fascinating subject.

But you wouldn't know from the title. It might have been a piece about ectoplasmic apparitions, or a remake of the Dan Ackroyd-Bill Murray movies, so I didn't bother to retweet it since I didn't have time to write a new header. You don't want that to happen to your posts. 

c) Promise a quick read 


Everybody's in hurry online.

In a March 2014 piece in the Web Writer Spotlight, Jillian Mullin wrote

"....you have to compete with Facebook and Twitter, as well as with their family and work. The fact that they managed to land on your site is something to be thankful for. Generally, an average web user only spends 10 to 30 seconds reading Internet content. People rarely read web pages word-per-word. Instead, they scan the page for related keywords, bullet points, subtitles, and quotes."

So one of the best ways to make that promise is with numbered lists. "The 10 Best Ghostwritten Books" or "5 Signs Your Computer is Possessed."

d) Promise solid, helpful information that's YOU oriented, not ME oriented 


Like: "How to Become a Ghostwriter" or "5 Simple Snacks to Serve at Your Next Exorcism," rather than "I'm Making a Living Now" or "Another Sleepless Night in My New Apartment."

e) Ask a question that stirs curiosity 


Try appealing to greed: "Make REAL Money as a Writer!" Or paranoia—sorry, but it works: "Is Your Cubicle Haunted?" or "Who or WHAT is Flushing Your Toilet in the Middle of the Night?".

f) Use keywords in your header


So what are keywords? They're the words that most effectively let the public (and the search engines) know what your post is about. Like this one is about 1) blogs 2) blog content 3) authors

So let's say you're blogging about how you think your new house may be haunted by the ghost of an elderly lady who died there. Don't call it "Mildred Biggins Walks at Night", as much as it appeals to your storyteller's instinct. Call it "10 Signs Your House is Haunted: My Encounter with a Ghost".

That's because "haunted house" and "ghost"are your keywords.

In other words, just tell us what it's about. That's what will draw the most readers and it uses your keywords. (That's called SEO—more on that below.)

2) Put your most important info in the first few words 


Make sure your lead is visible as soon as somebody opens your blog. People do a lot of reading on phones and small tablets these days, so those first words are all-important for today's reader.

It's also what Google shows in the search results. And those opening words will help the spiders decide what searches will pick it up, so you need some keywords there, too.

And since most people won't read past the second paragraph, you don't want to save your best stuff for the end.

Half a century ago, journalists were taught to "humanize" stories by starting with a human interest line. "Susie Scrivener shouldn't have a care in the world. She's a pretty 30-something freelance writer living in a gorgeous Victorian triplex in Old Town. She's sitting on the front porch of the house she moved into last month with her cat Hortense. The three-story home was once owned by one Mildred Biggins, who died in 1924…"

The reporter could get to the lead (then known as the "lede" to differentiate from the metal originally used to make type) in the third or fourth sentence, but these days, you've got to give us the facts in the first ten words.

"Susie Scrivener thinks her house is haunted by the ghost of its former owner." Bam. Just say it.

3) Learn to use and format subheaders


Subheaders aren't just for drawing the eye through and letting the reader know what's coming up. They also need to spell out your most important points. And include keywords.

That's because subheads get picked up by search engines too.

So for your Mildred Biggins post, you might use subheaders that contain words like "ghost", "haunted", and "poltergeist", rather than "Who flushed that toilet?" or "Mildred and Hortense".

NOTE: Be sure to use the "subheader" mode in your blog program, and not the "normal" setting. I didn't even know there was a "subheader" category until this year, when I stumbled on it. (Stumbling is how I found out most of this stuff.)

For Blogger users, the subheader menu is on the left-hand side of the toolbar, where you see the word "normal". That window has a menu, where you can choose Heading, Subheading, or Minor Heading.

For Wordpress users, here's the skinny from Romance Author Autumn MacArthur:

 "WP users wanting to use headings and subheadings in a post need to bring up a second toolbar by hitting the "Toolbar Toggle" button on the far right of the toolbar. That adds a second toolbar, with a dropdown box labelled "Paragraph" as the first item. Headings are under there. Whether they act the same as Blogger Subheadings from a Googlebot point of view I'm not sure, but they look pretty!" 

When I started using the appropriate format, our blog stats soared. Why? The Google spiders pay attention to subheaders the way they do to headers and hyperlinks.

4) Break up blog text


No big hunks of indigestible verbiage. Nothing is more daunting to a Web reader.

I subscribe to Publisher's Lunch, the daily report on traditional publishing's latest news. But like so much of traditional publishing, it's stuck in the 20th century. The information on new book deals comes in one in one big, passive-aggressive block of text in a tiny, gray, sans-serif font. I find myself dreading opening it every morning. Recently, I've just been skipping it.

So break up those word hunks. Forget what you learned in school about topic sentences. Don't write a paragraph more than a few sentences long.

I know. Your high school English teacher is rolling in her grave, but skimmers read the first sentence of a paragraph and maybe the last. Make your big points in those two spots.

5) Write blog content in a simple, conversational style


A blog is not the place to show off your encyclopedic vocabulary. If somebody has to click around to look up a word, they probably won't come back.

It's also not the place for the kind of jargon I quoted in my intro. Don't write in geekspeak, legalese, or that "most scholars agree" phony-tony style you used for college term papers.

Many tech people write in a language comprehensible only to them. It identifies them as one of the people "in the know." But an "in crowd" blog isn't going to get as many followers as one that's friendly and welcoming.

I agree completely with Ann Timmons, the Communications Artist who wrote in a March 2014 post about how her eyes glazed over at a conference when listening to:

"...all sorts of undoubtedly English language words used in combinations I could not make sense of. Not knowing the context, I was lost. Some people call this 'insider language'. Others call it 'jargon.' Whatever you call it, it is bound to frustrate people."


Marketers and SEO specialists are some of the worst offenders. I have read dozens of blogs about something called "Google Authorship" but I still haven't got the slightest idea if it's a software program, an app, a Google Plus circle, or the name of Larry Page's cat. Nobody seems able to define it. They only put people down who don't have it.

You're not going to reach the general public if you write in Klingon and act smug.

6) Arrange blog text in a scannable format


Scanning is easier with lists, bullet points, and bolding. Italics can be useful too—anything to draw the eye along the text.

MS Word makes this a breeze. Unfortunately Word formatting probably won't translate to your blog program, so you may have to resort to primitive means like numbering your own lists or using asterisks for bullet points.

*Lists: a numbered list has a three-fold benefit:

  1. It provides lots of white space.
  2. It draws the eye through.
  3. It gives you fodder for your headline. (See the "header" section.)

*Bullet points: Like lists, bullet points are easy to grasp at a glance and they let people know they're just getting the "good parts."

*Bolding: Especially for headers and other significant information.

*Italics: Putting a quote in italics sets it apart from the normal text.

7) Use informative text for hyperlinks


What are hyperlinks? It's okay to ask. I had no idea how to make a hyperlink for the first six months I blogged. 

You make a hyperlink when you turn an ugly url like this: http://annerallen.blogspot.com/2009/07/beware-bogus-literary-agents.html into a live bit of text you can click on like this link to one of my very first blogposts: Beware Bogus Literary Agents. (Where you will see my early urls in all their ugly, unhyperlinked glory.)

You make a hyperlink by selecting the text you want people to click on and going to the icon that looks like two links of chain up there on the menu bar. Or in Blogger it is cleverly identified with the word "Link".

See how I didn't make the link above with the word "here" or "this link"? That's because the words "here" and "this link" don't mean anything to the Google spiders (the reason these robot/algorithm things are called "spiders" is they "crawl" around the Interwebz looking for content.) 

Those algorithms only notice links with identifying text. So either use the title of the piece as I did above, or say something about it, like "the time agent Janet Reid visited my clueless-newbie blog."

That means somebody searching for info on Janet Reid might run into my post. Also searches for "clueless", "newbie" and "blog".

I think the article I mentioned in the intro was trying to tell us that using keywords in links isn't as important as it used to be. But in any case, it's still better than just saying "click here."

8) Use significant tags


The "tags" or "labels" you put on the end of your post look as if they're for helping you organize your archives. And of course that's their primary purpose. But they're also noticed by those all-important spiders. So use as many tags as possible, including all your keywords, plus the names of people you're quoting or writing about.

If they're tagged, those people may get a Google alert that you've mentioned them. That means they may grace your blog with their presence, which is what happened to me with Janet Reid, on my fifth blogpost ever. I had twelve followers, but there was the QueryShark her ownself, telling me I had a "nicely written post." Oh, how I basked!

One caveat: once you've used a tag it's part of your blog for life. They can't be deleted. So now I have a lot of names in my tag list that I probably won't mention again. I'm hoping the number of tags isn't limited.

9) Keep SEO in mind, but don't lard your blog with repetitive words.


I know SEO (Search Engine Optimization) is one of those eye-glazing Klingon-jargon things—and a lot of people think it means repeating the same words over and over.

But search engines actually favor using regular speech, so you don't usually need to do anything that strange to "optimize" for a search engine. All you have to do is use simple keywords to help Google and other search engines find you with those algorithmic spider thingies.

Using keywords just means using the most basic words about your topic. So when you're writing your copy or header, think of what words somebody might put into a search engine on the topic you're writing about. Can you tell which would work better for SEO?

#1 My Cat Hortense is a Genius
#2 Can Your Cat Learn to Use the Toilet?"

If you're catching onto this keyword/SEO/header thing, you chose #2.  A person looking for information on cat hygiene is more likely to type "cat use toilet" into Google than "Hortense" and "genius."

So if you want somebody to read your piece about how Hortense learned to flush the toilet, leading you to believe there was a poltergeist in the bathroom of your new apartment, use a header that the Googler might think up if she had an interest in toilet-flushing cats.

Alexis Grant wrote a great post on Robert Lee Brewer's blog last year called "SEO Myths that Scare Writers" that helped me understand a lot of this stuff.

She suggests you just "write like you always write, and then go back later and look for ways to optimize for search traffic.

So check after you write to see if you have keywords in the following:
  • Headline
  • First paragraph
  • Subheaders
  • Anchor text for hyperlinks. 
  • Tags 
And don't worry a lot if you can't cram them all in there. Treat the list as helpful guidelines, but don't obsess, or your prose will sound stilted and boring. 

Writing for a blog isn't hard, but it does require developing a slightly different skill set from what you use as a journalist or fiction writer.

And you may find the new "skimmable" prose style can help your fiction as well. According to new reports, skimming on the Interwebz has changed our reading habits. So next month I'll be talking about 21st Century prose and how even fiction is evolving in the age of skimming. (Whether we like it or not.)

Attention Wordpress users! For more details on how to do all this in Wordpress, check out Jami Gold's great post on Blog Tips and Tricks. She also has some valuable words to say for all bloggers on knowing our goals.

What about you, scriveners? Do you skim on the Internet? How about fiction? Have you been using any of these tricks to get more people to your blog? Any other tips to suggest?  


BOOK OF THE WEEK

In honor of all the chocolate delivered by the Easter Bunny this morning, Food of Love is only $2.99 in ebook on Amazon US or Amazon UK, Amazon CAiTunes and at Barnes and Noble . It's available in paper in the UK and in the US for $8.54.



A hilarious romantic-comedy thriller about dieting, friendship, and a small nuclear bomb.

After Princess Regina, a former supermodel, is ridiculed in the tabloids for gaining weight, someone tries to kill her. She suspects her royal husband wants to be rid of her, now she’s no longer model-thin.

As she flees the mysterious assassin, she discovers the world thinks she is dead and seeks refuge with the only person she can trust: her long-estranged foster sister, Rev. Cady Stanton, a Christian talk show host who has romantic and weight issues of her own.

Cady delves into Regina’s past and discovers Regina’s long-lost love, as well as dark secrets that connect them all.

"I loved everything about this novel, the quirky humor and larger than life characters above all. The plot took me in unexpected directions and I could not guess what would happen next. This is a delightful surprise package skillfully bound by the author's immaculate writing. And like all stories involving a princess, it has a happy ending. HIGHLY recommended!"
...The BookKeeper


OPPORTUNITY ALERTS


The Literary Hatchet: Paying market for Dark Fiction and Poetry - Pays $15 a story. They welcome prose and poetry that scares and shocks readers. Open to horror, paranormal, and speculative fiction. Word length: 500-3000 words/story, and under 100 lines per poem. $15/story, $5/poem. Deadline is July 1, 2014 for the August issue. Read guidelines here - See more at: http://writingcareer.com/

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

NOWHERE TRAVEL STORIES $15 ENTRY FEE. $1000 prize plus publication. Award-winning literary travel magazine, Nowhere, is teaming up with Outside Magazine for the first Nowhere Spring Travel Writing Contest. Stories can be fiction or nonfiction. Entries should be be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted. Deadline June 15

E. M. Koeppel Short Fiction Award: Entry Fee: $15 A prize of $1,100 and publication on the Writecorner Press website is given annually for a short story. Submit a story of up to 3,000 words. All entries are considered for publication. Visit the website for complete guidelines. Deadline April 30th

Amazon’s literary journal Day One is seeking submissions. According to Carmen Johnson, Day One’s editor, the litzine is looking for “fresh and compelling short fiction and poetry by emerging writers.” This includes stories that are less than 20,000 words by authors that have never been published, and poems by poets who have never published before. To submit works, writers/poets can email their work as a word document, along with a brief description and author bio to dayone-submissions @amazon.com.


A lot of writers seem to find Google Plus as mysterious as I do, so when I met Google guru and SEO expert Johnny Base in a Google Plus group a couple of weeks ago, I jumped at the chance to get him on the blog. 

Not only does he have a great blogpost for us, but we've imbedded a mini-webinar that walks you though signing up for Google Plus and gives you a bunch of tips on how to use it. 

Personally, this what I know about Google Plus.

1) Once you join, you want to turn off most of your "notifications" or your inbox will be glutted with them.

You can still get notified if you turn it off. All you have to do is look up in the right corner of your gmail program or your Blogger blog and you'll see a little icon of a bell with a number in it and a + sign. That's your notifications. Check them or not as you want.

2) If you put a + in front of somebody's name on Google+, it works like an @ symbol on Twitter. Use it and the person will be notified that you're talking to him. (I just learned this from Johnny.) 

3) If you go to your profile page and click on the big "G+" it brings a dropdown menu with all sorts of great options, like "communities." Joining communities is how you meet people. I'd joined some in the past but could never find them again. Now I know. 

4) As I said last week, there's much talk of Google+ going the way of Facebook in invading our privacy. They're even talking about using our images to endorse products. But you can opt out here.

 …Anne

So heeeeere's Johnny (AKA John Allen: no, no relation)...

What Is Google Plus And Why Should Writers Use It?

by Johnny Base


Let's start with what Google Plus is not.

It is not a social media platform filled with teenagers and people with too much time on their hands. It's not a vortex which only wastes time. It is not Facebook, Pinterest, or Twitter.

Google Plus is a business tool.

Because of new changes occurring within Google and online search. Google Plus is where all writers will need to be if they want to be relevant in the Internet Age. These changes will affect anyone who publishes online content, e-books, or is interested in earning money writing online.

Here are some of the aspects of Google Plus that make it an entirely different experience from other social media:

Professionalism


Google Plus is a collection of professionals from many disciplines—who discuss, engage, disagree and collaborate quickly. They're building knowledge in their field of interest on a global scale. It is unlike anything I have ever experienced.

The people you are engaging with, in my experience, are not amateurs. I've had the pleasure to video-chat, comment on posts, and share articles I've written with people who are leaders in their industries from all over the world.

I'm deep in the changes in Google and how they affect writers, and anyone else who publishes online content, e-books, or is interested in earning money writing online. I've never had this kind of professional engagement on any other social media platform.

Networking with Influencers


I have an online business creating websites. I'm self-taught and have achieved a small success in the world of search engine optimization. I'm able to get websites in competitive niches on page one when people search on Google for specific terms.

But the people I engage with daily on Google Plus are much further up the food chain than myself. The other day I spoke with a group of amazing people in my field for more than an hour—experts from around the globe who are acknowledged leaders in the field and published in the leading trades. It was like a seminar at a top-level university.

There are writers on Google Plus—as well as attorneys, entrepreneurs, business owners, physicists, professors, and photographers. They're accomplished people who are open, helpful and eager to engage with you no matter what level you are at in your profession. I've never had this kind of professional engagement on any other social media platform.

Here's an example of how it's worked for me: I wrote an article about the SEO marketing community on my website, which I posted on Google Plus. Because I'd built a trusted relationship with other “influencers” (people who have authority in a given subject) a big influencer in SEO reposted my article and shared it. He had a ton of SEO people in his circles, so they shared it. And other people shared it.

My blog usually had five to ten visitors a day. That day, 106 people visited. Then I received 187 backlinks to that article. Backlinks are when other websites post a link to your website. They help with ranking and getting your site found on search results.

Google Plus is also how I met Anne R. Allen. Our conversation led to a quick invitation to guest-blog, which I realize she and Ruth don't extend that often. 

But meeting other professionals is only one aspect of the power of Google Plus.

Google Plus Hangouts


Not only can you post articles, short stories, (photos/videos) you've written or found. (On Google Plus it's always good etiquette to source any material you post: give credit to the originator of the content and or the people who originally posted the content.)

But you have the added benefit of being able to speak directly to these people you engage with via Google Plus Hangout.

What's a Google Plus Hangout? Imagine Skype on steroids. Real-time conferencing online. They work great for book launches.

Here's an example of how they work: bestselling author Wally Lamb held a Google Plus Hangout "preview" of his new novel We are Water through Booktalk Nation on Wednesday Oct. 16th. It was advertised in Publishers Weekly and people could order signed, personalized books. Anybody could join in the live Google Hangout video chat with the author, more than a week before the book is going to hit stores....Anne

Google Authorship Program

When you create and share content online, you want people to know you're the author— no matter how far that content may travel. With the Google Authorship program, not only do you get the credit, you can also grow your audience over time.

Several Google Plus platform features help authors do both — on Google, and across the Web.

Explaining Google authorship would take another post, but on my blog I have a number of videos that explain its use and function. If you want more, check out my website's page on Google Authorship

Semantic Search


This is the biggie. It's about to change everything.

Since Google's beginnings, all search results were keyword based. Specific rules ruled how Google searched websites. They looked for words placed in specific locations, on each page of a website.

Google's algorithm, after scanning all the words and code on each website, determined where the site should rank, whenever someone typed a query. The results were mostly the same for everyone. Anyone searching for "red apple" would receive basically the same results in the same order no matter their location. 

But Google is in the process of changing their algorithm so each individual on the planet will have different results, based on many factors. It's called "Semantic Search" And it's a huge tectonic shift in the way information is found online. Now, Google's algorithm will assign a reputation score based on topics, relationships, sharing, comments and connections. 

For an overview of the semantic search revolution check out "How to Rank on the First Page of Google Search Forever: Get Social. Feed the Brain." by George Williams.  Semantic Search is replacing Keyword search as I type. It should be fully implemented within the next six to twelve months. Leaving keyword-based search results in the dust. 

Here's what you need to know: Google Plus is the key to Semantic Search.

Verified Google Plus Authors who create quality content which other Google Plus influencers (people who are trusted authorities in given niches) share will be looked at by Google as trusted authorities.

This is all new. It was only confirmed this August 2013.

Writers who position themselves now will bear fruit for years to come. And currently the only way to become a verified Google Plus Author is to first create a Google Plus account.

Other benefits of Google Plus. When you post to your Google Plus profile:


1. Posts are crawled and indexed almost immediately by Google

2. Google Plus posts pass link equity and Google Plus 1's
(only if you add a link into the post) Let's say you write an article and you create a post on Google Plus. As with Facebook you can write a comment about the article. If anybody clicks a plus 1 on your post, that plus 1 will show up on the article you have posted, increasing its value. Shares do the same thing and are recognized instantly. This is huge for ranking your blog or website. If someone shares your article on social media like Facebook, Google does not have that information. But on Google Plus they recognize it right away and consider it a social signal and it becomes a ranking factor.

3. Google Plus is optimized for semantic relevance. (See info on Semantic search above.)

4. Verified Google Plus Authors will be accepted by Google as trusted authorities who create quality content.

Below is a video I created which guides you step by step to create a Google Plus account. 



Johnny Base Created his first website in 1996. He's a Search Engine Optimization Specialist and Website Designer. He studied Art History under Irving Sandler at SUNY Purchase. A professional artist, blogger, loves writing and writers. Currently he's been involved in the Google Plus Community and working on an article on "Genetic Algorithms and Semantic Search" with his father who has a PhD in Physics and has worked at NASA. Johnny invites you to join the Google Plus For Writers Community .

John Allen 
SEO Consultant
Google + | SEO Richmond | FaceBook

Okay, scriveners: Do you feel smarter now? Are you going to join Google Plus? Do you have questions for Johnny? He'll be here Sunday afternoon to answer questions. 


Book Deal of the Week


This month, Sherwood, Ltd is 99c for Kindle US, UK, Nook, and FREE on Smashwords and on Kobo. And for book-sniffers (I have to admit to some closet book-sniffing myself) it is available in paper for the marked-down price of $8.09 (regularly $8.99 on Amazon and $12.99 in stores.) It's also on sale in paper in the in the UK for £6.81.




"A wily tale of murder, deceit, and intrigue that can stand with the best of them. Her characters are all too real and her dialogue took me from laughter to chills to suspicion of everybody in the book...Read this book. It will be well worth the time."...David Keith

"One uses the term 'romping good yarn' advisedly but in fact this tale is exactly that. Aspiring author and failed A-lister Camilla, desperate for funds and affection, joins forces with a publishing team that beggars description. The similarities between the legend of Robin Hood and this story are subtle, the links never overdone or cliched. The narrative leaps from one twist to the next turn with pace and energy. The characters are delightfully off-centre and the hero? Well, he is definitely of a kind to swing down from the trees armed with bow and nocked arrow."...Prue Batten

 Opportunity Alerts

New literary journal accepting submissions. CHINA GROVE debuted this August and will publish twice in 2014 and go quarterly in subsequent years. The editors are looking for unpublished short fiction, poetry and essays. The first issue features an exclusive interview with National Book Award winner Ellen Gilchrist, as well as a previously unseen letter from Mark Twain about an unpublished work called “The Great Republic’s Peanut Stand,” and a love letter from Pulitzer Prize winner Eudora Welty to crime-fiction writer Kenneth Millar (Ross Macdonald).

CHINA GROVE will also award two new literary prizes: The Gilchrist Prize in Short Fiction given biannually starting Fall 2014 with a monetary gift of $2,000, and The China Grove Prize in Poetry starting in 2015.  - submit online: www.ChinaGrovePress.com Next deadline is February 2014

EBUK Bargains UK now has a blog! Get all the most up to-date info on the international book marketing scene from the guys who wrote one of our most popular guest blogposts ever.

The Sherwood Anderson Fiction Award
from the Mid-American Review. $10 entry fee for a story up to 6000 words. First Prize: $1,000 and publication. Four Finalists: Notation, possible publication. You may submit online or snail mail. Details at website. Deadline is November 1, 2013.

J.F. POWER PRIZE FOR SHORT FICTION NO ENTRY FEE. The winner will receive $500. The winning story will be announced in February, 2014 and published in Dappled Things, along with nine honorable mentions. The word limit is 8,000 words. Deadline is November 29, 2013.

MYSTERY AUTHORS! The Poisoned Pen Press, one of the most prestigious small presses, is open for submissions for one month. They open for submissions twice yearly, once during the month of October, and once during the spring. During October, they will accept submissions for regular publication. During the spring submissions period they open for the Discover Mystery first book contest. Please note their entire submissions process is electronic via the online submissions manager, Submittable. Mailed or e-mailed submissions will not be read. They will be accepting regular submissions during the period between October 1 and October 31.

The Lascaux Prize for Short Fiction: Stories may be previously published or unpublished. Length up to 10,000 words. Entry fee is $5, and authors may enter more than once.The editors will select a winner and nineteen additional finalists. The winner will receive $500 and publication in The Lascaux Review. Both winner and finalists will earn the privilege of displaying a virtual medallion on blogs and websites. Deadline December 31, 2013.