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Showing posts with label Love and Money. Show all posts
Showing posts with label Love and Money. Show all posts

8 Tips for Writing that Killer Blurb

by Ruth Harris

You’ve written a book!


Or:
  • You’ve started the first draft. 
  • You’ve finished the first draft.
  • You’re waiting for your editor’s comments. 
  • You’re thinking about writing a book.
  • You’ve got a great idea for a book.
  • You’re making notes for a book.
  • You’re outlining a book.

No matter what stage you’re in, the fact is it’s never too soon to start thinking about your blurb. 

(Also known as the sales pitch, the back cover copy, and on Amazon, the "product description".)

Writing or drafting your blurb at an early stage or even before you start writing can serve as a brief outline and help you stay focused as you write. 

Coming up with the perfect headline for your blurb will also give you a head start on honing that all-important elevator pitch.

The cover is the first thing that grabs the reader’s attention and tells him/her what kind of book s/he is looking at: romance (sweet or steamy), women’s fiction, mystery, thriller, horror, sci-fi.

But once you have the reader’s attention, then what?

Then you have to make the sale.

We’re talking blurb here, and don’t think you can get away without a killer one. Every book—no exceptions—needs blurbing. These days, even the Bible has one. Don’t believe me? You can look it up.

The blurb is crucial, it’s essential. It's the message that seals the deal and tells the reader why s/he absolutely, positively, MUST buy the book.

Blurbs are a little bit art, a little bit craft, a little bit commercial poetry. They are (or should be) quick and easy to read but they are time-consuming and challenging to write—certainly for me and, I suspect, for most writers.

In another life, I wrote paperback blurbs, probably thousands of them over several decades. Back in TradPub days, blurbs had to be short (paperbacks only have so much space on those covers) but comparing the reader who’s browsing in a bookstore to the person who’s surfing the net is the difference between a leisurely stroll and NASA rocket flight. As a consequence, my definition of short has radically changed: Now it’s just about as short as humanly possible.

Here are some ideas about getting from here to there: 

1) Research. 


Read (and study) the blurbs for the bestselling books in your genre so you will start with a solid idea of what you’re aiming for in your own blurb. Make note of the exact words that pique your interest. Pay attention to the headlines, body copy and formatting of blurbs that particularly appeal to you so you can be inspired by them.

2) Keep your reader in mind. 


Speak directly to him or her. You wouldn’t speak to a rowdy sports fan in a raucous bar the same way you’d speak to your child’s Sunday school teacher, would you? (At least I hope not.) Blurbs work the same way and keeping a clear picture of your reader in mind will help you find just the right tone for your blurb.

3) Refine, rethink, rewrite. 


You are looking for the most potent way to compel your reader’s attention, not a winning time in a track meet. Look at your blurb on your computer, your phone, your tablet. Print it out in a large font size and post it on the fridge or the bathroom mirror. See if viewing your blurb in different way exposes any weaknesses or triggers any ideas for improvement.

4) Every word counts. 


As you work on your blurb, cut flabby, wishy-washy words (you know me and my love of the delete button!). Ditch meaningless hype like: the most exciting thriller ever written or the best romance you’ll ever read. Instead use power words such as: beautiful, shocking, exciting, scandalous, terrifying, sexy, hilarious—words that evoke an emotional reaction.

5) Use short sentences and lots of white space. 


Don’t confront the reader with a dense block of text. Remember that s/he is probably skimming so make it easy for him or her. I also try to make sure my blurb on Amazon is short enough to be seen in its entirely without the reader having to click read more. Apple is stingy about space for the blurb so be prepared to do even more cutting if you are uploading to iBooks.


6) Use italics and bolding sparingly. 


Too much or too many and they just cancel each other out.

7) Don’t marry your blurb. 


Especially if you’re e-pubbing. I view my blurbs as WiPs and constantly change, tweak, refresh and revise them. Just remember that if you change your blurb on Kindle via Author Central, you won’t be able to make changes through your KDP bookshelf but will have to go back to Author Central if you want to do further tinkering.

8) Stay true to your genre and your voice. 


Contemporary romance, historical romance, and Victorian-era mystery with a female version of Sherlock Holmes each set up different expectations. So do humor, horror, sci-fi, pulpy noir, steamy romance, sizzling coming-of-age stories, and action-adventure. 

Make sure your blurb meets your prospective reader’s expectations and write your blurb in the same voice as your book.

More professional advice on blurbing


Bestselling author of romances set in New Zealand and former copywriter, Rosalind James, talks about how she had to re-learn the art and craft of copywriting because all copy is not the same. She has a great piece about her approach to the kickass romance blurb on her blog.

Ace blurb-writer, Amy Wilkins, Assistant Manager of Digital Content and Social Media at Harlequin, is a member of the acquisition team for Carina Press. Amy discusses how much plot to reveal, the importance of conflict, and describes different ways to hook a reader. She offers details about her method of writing romance blurbs at Romance University.

YA author Sarah Juckes breaks down the daunting task of blurb-writing into clear step-by-step directions.

Mark Edwards, a friend of the blog and a superstar #1 Amazon UK author, thinks the power of the blurb can sometimes be under-rated. Mark tells how he doubled the sales of his co-written book, Killing Cupid, by rewriting the blurb in a guest post on our blog, 5 Steps to a Great Product Description.

Joanna Penn, author and book marketer, was voted one of The Guardian UK Top 100 Creative Professionals 2013, and voted one of the Top 10 Blogs for Writers 3 years running. Joanna offers tips about writing an effective blurb (aka sales pitch)in her blogpost, How to Write an Effective Back Blurb.

Marilynn Byerly, who teaches on-line writing courses, breaks down blurb-writing by genre: romance, romantic suspense, sci-fi and fantasy, mystery and suspense. Marilynn also explains how to do the precise cutting required to make a short blurb even shorter.

Sarah Webb author of chick lit and children’s books, shares her recipe for the brilliant blurb here. Sarah also explains the power and importance of the shout line or tag line.

Other resources


Want advice from other writers? Post your blurb on Writers’ Cafe, ask for help, and get input from peers.

Fed up with the whole thing and want to pay someone to do the heavy lifting? If you’re looking for experienced help with your blurb, Ella Blythe, who has a background in corporate copywriting, offers a range of services from a touch-up to an entire blurb. Ella usually charges $25 for a blurb, is willing to negotiate depending on the job, and guarantees satisfaction.

***

Scriveners, are you as blown away as I am by all these great links? How do you approach blurb writing? Would you think of using a blurb service (At $25 it looks like a good deal to me.) I think it's fabulous that Writers Cafe has a blurb critique forum. Any other advice to add?...Anne 

Next Sunday, we'll have a guest post from friend of the blog, freelance writer Sarah Allen (no relation.) She'll be talking about what things a pre-published author can be working on NOW to jumpstart your career. 

Meanwhile, on April 6th, Anne will be signing books and giving short talk at the Coalesce Bookstore on Main Street in Morro Bay, along with her fellow members of our local Sisters in Crime chapter. If you're in the area, come by on April 6th from 1 PM to 3 PM, for wine and goodies and lots of fun book talk. 
 
BOOK DEAL OF THE WEEK

Ruth Harris's New York Times bestseller Love and Money is Marked down from $4.99 to 99c this month!





"Richly plotted and racing to a shocking climax, this glittering novel is first-class entertainment." --New York Times 

"Fast-paced, superior fiction. With a crisply precise and descriptive narrative style and an unerring ear for dialogue, Harris has written a terrifically satisfying 'good read.'" --Fort Lauderdale News Sun-Sentinel

"Ruth Harris has done a miraculous job of entwining the lives of two women in a believable and fascinating way. You won't have to hide if someone asks what you're reading." --West Coast Review of Books

"Sophisticated and entertaining. I couldn't stop reading." --Rona Jaffe, author of The Best Of Everything


OPPORTUNITY ALERTS


The Golden Quill AwardsEntry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Entries accepted from April 1-June 30th.

The Saturday Evening Post "Celebrate America" fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

Fantasy Scroll Magazine is a new paying-market, upscale SciFi online literary magazine. Now taking submissions for flash, micro-flash and stories up to 5000 words. They are also launching a kickstarter campaign to obtain funding to maintain this as a paying market. They're looking for highly original work in SciFi, Horror, and Fantasy.

Writers' Village International Short Fiction Award. Entry fee £15. This is a biggie. Stories in English up to 3000 words in any genre from anywhere in the world. £3000 First Prize. Judges include iconic mystery author Lawrence Block and Whitbread & Orange short-lister Jill Dawson. £4500 ($7200) in total prizes. The top 50 contestants also get a free critique of their stories. Deadline June 30th.

Flash Prose Contest $15 ENTRY FEE. WriterAdvice seeks flash fiction, memoir, and creative non-fiction running 750 words or less. Enlighten, dazzle, and delight us. Finalists receive responses from all judges. First Place earns $200; Second Place earns $100; Third Place earns $50; Honorable Mentions will also be published. Deadline April 18th.


This week we have some serious nuts-and-bolts advice from our own Ruth Harris. Ruth learned this stuff from both sides of the editorial desk, as an editor at Bantam & Dell, publisher at Kensington--and as a New York Times bestselling author of women's fiction and thrillers. Since I'm in the middle of editing my new Camilla Randall mystery this week, I'm using these tips right now

Number 8 is the biggest problem for me. It's amazing how many times I say the same thing. Just because your critique group has to be reminded of the plot every week doesn't mean your reader needs a recap in every chapter. Yup. I gotta use that delete button.

And remember Ruth has her own blog now, which provides links to wacky and fascinating news stories that can help jumpstart ideas for your own fiction: Ruth Harris's Blog.

If Ruth doesn't respond to comments in a timely way this week, she may be fighting the effects of the Frankenstorm about to hit the East Coast of the US. Take care, all of you back there in the path of Sandy and her stormy friends!...Anne

8 WAYS TO IMPROVE YOUR BOOK—AND MAKE YOURSELF A BETTER WRITER
by Ruth Harris

I’ve been a professional writer for over four decades. I started out writing cover copy and flap copy at Bantam and Dell, then built a freelance career writing magazine articles. Finally, I graduated to writing paperback original mysteries, then to women’s fiction and eventually to well-reviewed hard cover publication and appearances on the New York Times Bestseller List.

If you like TV's "Revenge" this is for you!
None of it came fast but, over time, I became aware of my bad habits, figured out how to correct them and my books improved. My advantage was that I was an editor and worked with lots of writers, helping them to make their books better & in the process learning more and different ways in which writers undermine their own work.

Their problems and my problems won’t necessarily be your problems but I’m reasonably sure some of my “fixes” will show you how to take your draft and greatly improve its quality.

1. Embrace the power of the delete button. In my experience, cutting almost always makes a book better, more readable, more exciting. I think it was Elmore Leonard who advised taking out all the unnecessary words.

Specifically, that means delete all the spongy, weasely, weak words—you know, the ones that beat around the bush, the ones that don’t get to the point, the ones that aren’t crisp and precise, the ones that drag out a description without adding anything to it except length.

I duplicate my document before I begin so I can go back in case I get too enthusiastic but then I go ahead and cut like a maniac. Even though it seems terrifying, take out everything that doesn’t advance your story or help define your characters. See if the resulting clarity doesn’t vastly improve your book.

Sorry about this, but don’t just kill your darlings. Kill everything that doesn’t move the story forward. Any gems that don’t make the cut can be saved in a “future” file and used in another book where they pull their weight.

2.  Sharpen dialogue. Just as you leave our the um’s and ah’s of real life, leave out chitchat about the weather, the local gossip, the “warming up” before you get to the nitty-gritty.  No one wants to wade through digressions or long speeches that have nothing to do with your story or characters. Ernest Hemingway said that he wrote narrative in long hand but used the typewriter for dialogue—the rat-tat-tat was similar to the speed of talk.

Dialogue should be short and go fast. A scene with dialogue should have lots of white space. Allow your characters to give speeches at your own peril!

3.  Don't confuse the reader. It's "Dick and Jane": notice it’s not "James and Jane" and that’s for a reason. You want to help the reader as much as possible—it’s known as readability—and you’re not doing yourself or your book a favor by screwing up when you name your characters.

Example: The hero is Ken Brady. The heroine is Kathleen Boies. The villain is Kendall Brackner. The names are similar and the initials are identical.

Trust me, you are not enchanting your reader. You are driving him/her crazy, struggling to remember which of the K’s are OK and which aren’t.

Make a list of all the character names in your book and change names and initials wherever they need to be changed. Don’t confuse your reader. A confused reader is an unhappy reader and you know what that means: no repeat sales.

4. Utilize the almighty cliffhanger. The cliffhanger is the secret writer’s key to compelling the reader to turn the page. End every chapter on a note of suspense or irresolution. No exceptions. The reader, dying to know what happens next, will turn the page, will stay up till three AM to finish your book and then the next day tell her/his friends “you have to read it!”

The cliffhanger worked in beginning-of-the-Twentieth-Century weekly movie serials, in soap operas on radio through the 40’s and 50’s and then on TV. The cliffhanger hangs on today, you will find the little buggers right before the commercial break.

The cliffhanger worked then and it works now. Use it.

5. Have a flight plan. I’m a pantser, not a plotter. For me, a detailed outline results in a book that’s DOA. However, I do plan ahead in the form of lists of key scenes, turning points, notes about characters—anything I can think of that will propel the book along.

If outlines work for you, keep using them. But if you’re a pantser, at least begin with your fly zipped and your belt buckled. Let’s call our no-system system a flight plan.

6.  Know your crutch words. Every writer has them. To this day, I use “begin” even though I know better. To this day, I have to go back over my manuscript and get rid of it. Example: “She began to run for the bus” becomes “She ran for the bus.”

Simpler, more direct and more powerful and yet another example of the power of the delete button.

Do you abuse adverbs? A search for ly will ferret them out.

ID your own crutch words, be on the lookout for them and let them know who’s boss.

7.  Know your genre. You wouldn’t join an ice hockey team if you didn’t know how to skate. Ditto, genre. A hard-boiled romance? Really? With lots of tough talk? Dark alleys and gritty industrial setting? Beaucoup cursing? Well, lotsa luck.

Romance, thrillers, horror, romcom—all have conventions and readers expect those conventions to be honored. Disappoint them, and you and your book are toast.

Do your homework and study the genre(s) you work in. Read widely. Keep up with shifts and changes in the genre. Learn what your readers are looking for and be sure you give it to them. If you don’t, you’re wasting their time and your time.

8. Don't repeat yourself. Once is enough. This is a fairly common problem and not always quick or easy to fix because it involves actual thinking. Be on the lookout for places where you convey the same thought two or three times in different words. Usually, this kind of repetition means the writer hasn’t quite thought through what he/she is trying to say.

If you find yourself falling into this trap, you need to do the hard work of clarifying your thoughts and then conveying them clearly.

Decide exactly what you want to say and then say it. Do it right once and you don’t have to do it again

***.

Which one of these tips is most important for your own editing? If you're a pantser, how much of a "flight plan" do you have in writing? 

COMMENTERS: I've had to turn off the Anonymous comments because of a barrage of robospam. It was either that or put the CAPTCHA  back on. If Blogger won't let you comment, email Anne at annerallen dot allen at gmail dot com and I'll post it. 

I'd also like to have people weigh in. Would you rather I turn the "word verification" back on, or keep the anonymous comments blocked? 


BOOK NEWS!!! After a year's wait, Anne's mystery,  THE GATSBY GAME is now in paperback! Only $8.99 on Amazon US and £6.99 on Amazon UK. It's Anne's most critically acclaimed book--and offers a possible solution to a mystery that has been called one of Hollywood's Ten Most Notorious Sex Scandals. It's also available as a $2.99 ebook on all platforms. (link to Barnes and Noble in the sidebar.)

And guys, you don't have to be afraid this is too much of a "shoe novel" for you: "Dead End Follies" reviewer Benoit Lelievre said "I never thought I would have so much fun reading a chick lit novel, but this was great, even for my hardboiled sensibility." Vine reviewer John Williamson said, "Anne R. Allen has really taken mysteries like this to a new level. This is a guaranteed 5-star read that shouldn't be missed.

Opportunity for short fiction and poetry writers: Suzannah at the fantastic Write it Sideways blog is starting a literary journal that looks as if it's going to be a very prestigious venue for your work. She's also looking for editors and other staff (positions that will look fabulous in a query letter.) Find out more about the new literary magazine, COMPOSE at Write it Sideways.