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In a guest post on Jane Friedman’s blog on March 15th, L.L. Barkat said “blogging is a waste of time” for experienced authors. She feels blogging is only helpful for beginning authors who need “to find expression, discipline, and experience.”

Her piece suggests blogging is for farm-leaguers only. Once writers make the pros, she says, “they might want to give it up and begin writing for larger platforms that don’t require reciprocity (an exhausting aspect to blogging and a big drain on the writer’s energy and time).”

She’s not wrong about the exhaustion. And I gotta admit, if a larger, non-interactive platform like the New Yorker or the Daily Beast came calling, I might bail on you guys for a bit.

But as a long-term career move? It doesn’t strike me as a great idea.

We live in an interactive age. Sealing yourself up in an ivory tower (assuming the tower wants you) is likely to annoy readers these days.

And the truth is, most authors who aren’t named J.D. Salinger have always had to engage in some pretty exhausting, time-draining "reciprocity" to sell their books.

In the days before blogs, there were book tours.

Back in those dear dead days, most authors interacted with their readership through exhausting, time-sucking (and expensive) traveling. Ask a career author who has been in this business for a few decades whether they’d like to give up blogging and go back to the book tour, and you’d better cover your ears before the high-decibel “H*** NO!” erupts.

Nowdays only the superstar class goes on real-life book tours; the midlist blogs.

I think marketers at the Big 5/6 have probably been too heavy-handed in their fiat that every author must have a blog, and Barkat represents a backlash to that. She said: “the director of Marketing and Promotion from Simon & Schuster…told me flatly, ‘We ask all our authors to start blogs’.”

Anybody that dictatorial would get my hackles up, too.

But most Big 5/6-ers have softened that requirement.  As I reported in January, agent Rachelle Gardner has changed her hard-line stance on blogs. She said “A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online marketing have evolved, my thoughts on blogging have changed. I think each author needs to carefully consider whether blogging is an appropriate vehicle for them.”

But later in the piece, Gardner makes it clear an author still has to be on social media. She’s not saying it’s OK to do the J.D. Salinger thing.

Jane Friedman herself doesn't tell us to drop our blogs. But in a post at Writer Unboxed this week, she does tell beginning writers who don't have blogs to let go of the pressure to start one. "If you’re a totally new, unpublished writer who is focused on fiction, memoir, poetry, or any type of narrative-driven work, forget you ever heard the word platform."

Friedman says it's best for beginners to concentrate on learning their craft and getting credits by publishing the fiction they want to be known for. (For opportunities to get your fiction better known, check our "Opportunity Alerts" below.)

But she adds a caveat: "Exception to the rule: Nonfiction/non-narrative authors and entrepreneurial authors who are self-publishing. Sorry, but you should probably focus on platform as much as the writing."

I agree. I don't think every beginning writer should be starting a blog. (On the other hand, reading blogs is something that can help from the beginning—and commenting on blogs is a great way to get your name out there.) I've been telling my workshop students that the time to think about a blog is after you've finished at least one polished novel, have another in the works and you're getting ready to query—or you've got a good backlog of short fiction you're sending to contests and journals.

In other words, give yourself time to build some inventory and learn your craft before you start thinking about marketing.

I also don't recommend blogging frantically simply for the sake of piling up blogposts to get the attention of search engines. I'm a big advocate of SLOW BLOGGING—once a week or less, preferably on a regular schedule. You can check out my post on the Slow Blog Manifesto here.

But I do think a blog is helpful, even for fiction authors. This blog doesn't sell books directly, but without my presence here, I'm not sure anybody would even know about them. And blogs are useful for so many other things—networking with other authors and people in the business, polishing your nonfiction writing skills (which are necessary, no matter how "experienced" you are at fiction.) Plus you can learn to write faster and...for fun. Yes. Blogging is fun for a lot of us.

Recently social media Jedi master Kristen Lamb devoted a whole week of blogposts to explaining the reasons why “blogs are probably THE BEST use of an author’s time when it comes to building an author platform using social media.” I wrote more on the subject in my own post that week.

And then there’s Hugh Howey, current media darling and author of the literary phenomenon Wool (and generally phenomenal guy.)

In an interview on Reddit, Mr. Howey said his primary promotion tools were, “After FB, I would say: having my own blog.”

Yup. Not expensive ads at BookBub. Not give-aways on Goodreads. Not Kindleboard ads (although he does mention interacting at the Writer’s Café forum on the Kindleboards, which is where I first met him.) Not vlogs or podcasts or book trailers or webinars.

Just his plain old blog and Facebook rocketed him to fame and fortune. (Well, that and a clever serial-format sales plan and a stupendous book.)

The Reddit interviewer followed up by asking him to name “a single most valuable tool for an author to promote himself” aside from “Amazon's inscrutable algos.”

Howey replied, “I'm guessing 90% of my sales are from reader recommendations and Amazon algorithms.”

Well, we all know the “inscrutable algos” are out of our control. (More on algorithms in a future post) but “reader recommendations”—where do they come from?

Howey said, “I don't concentrate my self-promotion on people who haven't read my work; I interact with those who have.”

And in a post on his own blog, he said very much the same thing: “The best promotion, I’ve found, is to interact with existing readers (which is enjoyable) rather than browbeat new people into reading (which nobody likes).”  

Interacting with readers. Reciprocity. His number one self-promotion tool.

And where’s the best place to interact with readers?

Your blog.

So if you’re thinking of taking up L.L. Barkat’s suggestion to drop your blog to concentrate on pure art, do keep in mind that a lot of successful authors like Mr. Howey find their blogs have been a huge help.

Even experienced authors who aren’t blogging simply to practice the art of keeping their butts in their typing chairs.

I should be fair and mention that L.L Barkat and Hugh Howey’s genres couldn’t be more different. Barkat writes literary memoir and Howey writes blockbuster science fiction. Different genre readers expect different things from their authors. Literary readers tend to be conservative about technology, so they may not be on social media much themselves, whereas scifi-ers are in their native habitat on the Interwebz.

And it's important to consider that literary writers often make their livings teaching, and they may have to arrange for time away from anything "social" in order to stay sane. Most writers are introverts, so being around people too much—whether online or off—can drain your energies to the point where you can’t create.

If blogging does that to you, you might indeed feel you have to drop your blog as Barkat suggests. Maybe you can reach people via RedRoom or Google+ hangouts, or by occasionally interacting on Goodreads. Or write a monthly newsletter.

But I don’t think refusing to interact with your readers entirely is a smart move. No matter how experienced you are.

Not if you hope to follow in the footsteps of Hugh Howey, who still blogs regularly, even on his superstar book tour. He even took time to give this blog a shout-out in January. He is certainly a poster boy for the new era of publishing. It would appear that his accessibility via his blog and his reciprocity with readers has contributed to his phenomenal success.

So think long and hard before you give up that blog.

What about you, scriveners? Have you given up your blog? Will you give it up when you're more experienced? As a reader, do you like to interact with your favorite authors on a blog?

OPPORTUNITY ALERTS:

1) Inspirational anthology accepting submissions: A "Chicken Soup for the Soul" author is looking for heartwarming inspirational nonfiction pieces. Do You Have a Story on Staying Sane in the Chaotic 24/7 World? If you have a great story and would like to be considered for the anthology, 30 Days to Sanity, Send submissions to: 30 Days to Sanity at Box 31453, Santa Fe, NM 87594-1453. Or e-mail stories to stephanie@30daystosanity.com The maximum word count is 1200 words. For each story selected for the program a permission fee of $100 will be offered for one-time rights. There are no limits on the number of submissions. Deadline is May 1, 2013.

2) POISONED PEN DISCOVER MYSTERY CONTEST Enter your mystery manuscript of 60,000-90,000 words in an effort to win a $1,000 prize, the Discover Mystery title, and a publishing contract from Poisoned Pen Press. Open to all authors writing original works in English for adult readers who reside in the United States and Canada. $20 entry fee. Well worth it. Poisoned Pen is a widely respected small press. Deadline March 30, 2013.

3) Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.

4) Ploughshares Emerging Writers Contest. The prestigious literary journal Ploughshares runs a number of contests during the year. Winning or placing looks really good in a query. Plus there's a cash prize of $1000 in each category. This one is limited to writers who have not yet published. They're looking for poems and literary stories of up to 6000 words. Deadline is April 2.

5) The Saturday Evening Post’s Second Annual Great American Fiction Contest—yes, THAT Saturday Evening Post is holding a short fiction contest. Could you join the likes of F. Scott Fitzgerald; William Faulkner; Kurt Vonnegut, Jr.; Ray Bradbury; Louis L’Amour; Sinclair Lewis; Jack London; and Edgar Allan Poe? $10 entry fee Deadline July 1, 2013

This week the bookosphere saw something of a teapot-storm when a formerly indie author—now signed with a Big 5 publisher—got an odd notice from Amazon. It said her readers had been asked to delete their old versions of her book and get the new Big 5 version—at the author’s expense.

It sounded like some nasty author-bullying to me—until somebody on a writing forum said the first version might have used pop song lyrics without getting proper permission.

That could definitely get a publisher's panties in a bunch. Using lyrics from a song written in the past century or so can be a very expensive proposition, so most publishers won’t accept a book that quotes lyrics.

Note: I read later on the Passive Voice that there had simply been a misunderstanding and customers who bought the original book had been sent a nice "never-mind" note.

But why would it be such a big deal if the original indie book contained a few song lyrics? Isn’t there some kind of rule that you can use a couple of lines from something without worrying about copyright?

Yup. It’s called "fair use."

Thing is: fair use doesn’t apply to songs. That’s because songs can have very few lines to use—fairly or otherwise.

So be careful you don’t make a typo and have your character step on the gas gas gas, or you might have Keith and Mick’s lawyers on your doorstep asking for their cash cash cash for using a line from “Jumpin’ Jack Flash.”

What you CAN use without permission is a song’s title. Titles can’t be copyrighted.

That means you can say “Jumpin’ Jack Flash” but you can’t say “Jumpin’ Jack Flash is a [US term for petrol times three]", or you’re going to have to pay.

You can also use lyrics of songs that are in the public domain. Jane Friedman says you can be pretty sure something written before 1923 is OK. But some things written after that are OK, too, if the copyright wasn’t renewed. So it’s worth a check. Here are the basic rules for US copyright. A number of sites like Public Domain Review celebrate "Public Domain Day" on Jan 1 each year and give a list of new works that have come into the public domain.

But if you quote the Rolling Stones, (even if you think some of them might look as if they were born before 1923) you’re going to have to pay them.

Here’s Blake Morrison in the Guardian talking about the price of using song lyrics in his novel South of the River.

'I'd restricted myself to just a line or two from a handful of songs and vaguely hoped that was OK or that no one would notice. My editor, reasonably enough, was more cautious, and at the last minute someone from the publishing house helpfully secured the permissions on my behalf.

'I still have the invoices. For one line of "Jumpin' Jack Flash": £500. For one line of Oasis's "Wonderwall": £535. For one line of "When I'm Sixty-four": £735. For two lines of "I Shot the Sheriff" (words and music by Bob Marley, though in my head it was the Eric Clapton version): £1,000. Plus several more, of which only George Michael's "Fastlove" came in under £200. Plus VAT. Total cost: £4,401.75. A typical advance for a literary novel by a first-time author would barely meet the cost.'

Many thanks to Lexi Revellian for giving a heads-up about the Guardian article on her blog.

I totally relate to the urge to use song lyrics. My first stories relied on them heavily. My generation was all about its music, and I felt Paul Simon, Leonard Cohen, and Carole King could express what my characters were feeling much better than I could.

Not that I was wrong on that. My teenaged stories were pretty bad. Luckily, I didn’t try to publish any of them. If I had, I’d have run into some big trouble.

I’m working now on a novel about Boomers set in the ’60s, ’70s and ’80s, and I’ve solved the music problem by writing my own lyrics. I had a whole lot of fun writing a David Crosby-style folk-rock love song, “Happy Endings are Only for Fairy Tales” and a Donna Summer-style disco song, “City Girls” and a druggy hair-rock anthem, “Bored as Hell.”

I can’t tell you how much it pleased me when my editor told me I’d have to get permission to use them.

But what if you’re telling a story that absolutely requires the use of real lyrics? Say a book set at Woodstock?

Michael Murphy faced that when he wrote Goodbye Emily, his Boomer Lit novel about three sixty-something Boomers returning to Woodstock to revisit their experiences at the iconic rock concert. (Isn't that the perfect cover for a return-to-Woodstock story?)

He says he found some lyrics aren’t as expensive as the ones Blake Morrison mentioned, and it isn't that hard to get permission. Lyricists are our fellow writers and they deserve to get paid too. (And don’t forget you need permission to use recorded music in your book trailer—even if the music is in the public domain—because musicians deserve to be paid as well.)

You just have to know how to do it.

So here’s how:

Music was important to the story of my recently released return-to -Woodstock novel, Goodbye Emily. I would not have been able to express what I wanted to in the novel without using certain song lyrics. Lyrics can enhance a novel, but as an author you need to determine whether you’re willing to pay a price to reprint another person’s work

I’d obtained permission twice before in my earlier novels, Try and Catch the Wind and Ramblin’ Man, so I knew how to get started. If you’ve not made your way through this process, obtaining lyric reprint rights might sound like a daunting task. It doesn’t have to be. Here are five steps that should simplify the process.

Step 1. Confirm your song title. The rights to song lyrics are usually owned by the song’s publisher. To identify and locate the publisher you’ll need the actual title, the writer, and the recording artist.

Step 2. Locate the publisher. If you’re not certain of the publisher, there are two general sources where the information can be obtained ASCAP, the American Society of Composers, Authors and Publishers.

If ASCAP doesn’t have the rights, BMI, Broadcast Music Inc, should.

ASCAP and BMI have searchable databases where you can obtain the name of the publisher by entering the title and artist.

Step 3.  Contact the publisher. Most publishers have websites including information on how to contact them when you’re seeking permission to use the song lyric. This is usually through direct email or an online form.

Step 4. Provide additional information. Once the publisher replies, they will ask several questions such as how many books will be printed or sold, the name of the novel, author, publisher and where the territory where the book will be sold. You may even be asked to provide copies of pages where the lyric will appear.

Step 5. Decide if you can afford it. Once the publisher considers the information, they will quote you a price. If the amount is within your budget and you pay the amount, they will send a letter/document confirming they are granting you permission to use the song lyric. I found the cost to use song lyrics in Goodbye Emily to be reasonable.

If you’re planning to use music for a book trailer, or your website, you must obtain what’s called synchronization rights which may be owned by the publisher or a different publisher. A separate but similar process is followed to obtain synchronization rights. The cost is often on an annual basis.

I hope these five steps have been helpful. Using song lyrics in a novel is an author’s artistic decision, but the process is not as complicated or expensive as many authors believe.


Goodbye Emily is Michael Murphy's eighth novel. A full time author and part time urban chicken rancher, Michael lives in Arizona with his wife of forty years, two cats, four dogs and five chickens who produce a steady supply of cholesterol. Read more about his novels and Woodstock at his website. (And his endorsements from both Wavy Gravy and Country Joe McDonald.)

What about you, scriveners? Have you used lyrics in your fiction or memoir? Did you know you had to get permission to quote even a few words? Have you ever written fake lyrics the way I did? 

UPDATE:  I’m adding here a comment we got from historical novelist Sarah Sundin  that answers some of the questions we’ve been getting in the comments. The price of the permission varies by how much you’re expected to make from the book. If your book sells more than expected, you’ll be hit with one of those bills like the one Blake Morrison quotes.

If you hit the jackpot the way Sarah did, you have to renegotiate, which is why many traditional publishers have a total ban on using lyrics (unless you write them yourself.)

Here’s Sarah: ”I used copyrighted song lyrics in my first two WWII novels. While I found the permission process relatively easy and not terribly expensive ($75-$100), I encountered problems later.

First of all, my permission agreement specified a certain number of copies. When I found out my novel had gone into a second printing (yay!) and had exceeded that amount, I had to re-contact the publishers (and some had changed), obtain new permissions, and pay new fees. One of the song publishers wrote me a snippy email saying I had to obtain permission from THEM before my book publisher printed more copies. As if they'd told me beforehand!

Second, I almost lost out on some excellent opportunities. When my publisher went into negotiations for large-print, book club, and foreign language editions, the publishers balked when they saw the lyrics. At that point, they would take over responsibility, have to obtain more permissions, and pay the fees. We pacified them by removing the lyrics and editing around them.

Moral: I will NEVER use copyrighted lyrics in a novel again.”

Thanks so much, Sarah, for the additional information!


OPPORTUNITY ALERTS:

1) Inspirational anthology accepting submissions: A "Chicken Soup for the Soul" author is looking for heartwarming inspirational nonfiction pieces. Do You Have a Story on Staying Sane in the Chaotic 24/7 World? If you have a great story and would like to be considered for the anthology, 30 Days to Sanity, Send submissions to: 30 Days to Sanity at Box 31453, Santa Fe, NM 87594-1453. Or e-mail stories to stephanie@30daystosanity.com The maximum word count is 1200 words. For each story selected for the program a permission fee of $100 will be offered for one-time rights. There are no limits on the number of submissions. Deadline is May 1, 2013.

2) POISONED PEN DISCOVER MYSTERY CONTEST Enter your mystery manuscript of 60,000-90,000 words in an effort to win a $1,000 prize, the Discover Mystery title, and a publishing contract from Poisoned Pen Press. Open to all authors writing original works in English for adult readers who reside in the United States and Canada. $20 entry fee. Well worth it. Poisoned Pen is a widely respected small press. Deadline March 30, 2013.

3) Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.

4) Ploughshares Emerging Writers Contest. The prestigious literary journal Ploughshares runs a number of contests during the year. Winning or placing looks really good in a query. Plus there's a cash prize of $1000 in each category. This one is limited to writers who have not yet published. They're looking for poems and literary stories of up to 6000 words. Deadline is April 2.

Whether you’re a freelance journalist trying to place an article, a novelist looking for literary representation, or an indie author seeking reviews and/or guest post gigs, every writer needs to learn to write a smart, short, compelling query letter. (And no, it can't be a Tweet or personal message on Facebook. Please.)

A query only needs three paragraphs:

1) A statement of why you’re contacting this particular editor/agent/blogger and what you’re offering.
2) A three-to-four sentence synopsis presenting the book, blogpost or article,
3) A quick mention of your most notable qualifications.

Then close with a nice thank you.

That’s it.

Sounds easy. But it’s way hard. Believe me, I know. It’s tearing-out-hair hard. Banging-head-on-desk hard. Especially writing the dreaded synopsis. If you need help in the daunting task of writing your pitch, we can offer some in our post on Hooks, Loglines and Pitches.

But you know what isn’t hard?

Visiting the agent/editor/blogger’s website before you write the query.

And yet this is the number one reason queries are rejected.

• Agents say their most common reason for rejecting a manuscript is that it’s not in a genre they represent. You can avoid this by reading the bio on their agency website and looking for key phrases like, "genres I represent."
• Book reviewers say their most common reason for not reviewing a book is it’s not in a genre they read. The genres they review will be stated on the blog.
• Magazine editors say the most common reasons for passing on an article or proposal are 1) the article is not compatible with the content of the magazine or 2) They ran a similar article recently. You used to have to buy issues of the magazine to see what kind of things they buy and find out about recent article topics. Now you can find sample articles and a table of contents—or maybe even the whole magazine—online.
• The major reason I personally turn down an author or publicist asking me to review a book on my blog is: I DON’T HAVE A BOOK REVIEW BLOG. Um, look around. How many book reviews do you see? 
• I also don’t take on a prospective guest blogger who’s a beginning writer who offers to “write on the subject of your choice: free of charge.” Why? The answer is on our “Contact Us” page.

One click. Thirty seconds. Probably quicker than cutting and pasting my email address into that mass query. And think of all the wear and tear on your psyche you’ll save by cutting down on those rejections.

Seriously, it usually takes less than half a minute’s visit to a website or blog to find out if you should be querying or not.

Looking for a review of your inspirational YA romance? If all the book covers on the site have naked male chests on them, you're probably not going to get a review here. And you wouldn't like the review if they wrote one.

Looking for an agent to rep your occult horror novel? If there's a "Scripture quote of the day" in the sidebar and the agents' clients are all published by Christian publishers like Thomas A. Nelson and Zondervan, you're going to be wasting your time.

A few moments more and you can click on the “about me” or “submission guidelines” page and get exciting information like “what I’m looking for” from an agent and see that part where she says “If I ever see another vampire romance, I’m going to drive a stake through my own heart.”

See how much heartbreak an author can save herself with a couple of clicks?

Querying somebody in business isn’t that different from asking somebody on a date (in principle—not in style, please. Always remember a query is a business letter. Candy and flowers may get you noticed, but not in the way you want.)

Most important: the letter needs to be about what you can offer THE OTHER PERSON, not about your own needs.

Which of the following emails do you think would be more likely to land this guy a date?

“Hey there, human being with lady parts (cc half the human race) — 

I’m a five foot ten inch hetero male with brown eyes and hair. I have a degree in English lit from State. Well, almost. I didn’t finish because of the expulsion thing, but the hazing accident at DKE house totally wasn’t my fault. 

I really need a girlfriend. I haven’t got laid in almost a year, because most women are such bitches they won’t give you the time of day. I don't have a car, but I keep very fit riding my bicycle every day, so NO FATTIES! 

But you probably don’t want to go out with me because I live in my mom’s basement and I only work part time as a bike messenger. But I have a much tighter butt than George Clooney, who is just an old guy and totally overrated. 

Please write back by midnight tonight or I’ll kill myself. 

Very Truly Yours,
Desperate Dan”

Or this one?

“Hi Marci—

Fun talking to you in the line at Starbucks yesterday. (I’m Dan, the guy with the dorky bike helmet.)  You sure know a lot about bike trails in the Bay Area. Just as you were rushing to get back to work, you mentioned you did a bike tour of Canada last summer.  I’m planning one myself and sure would like to talk with you about your trip.

Would you like to meet up at Starbucks again next week? I’ll buy your Venti half-caf soy latte!

Hope to see you soon—
Dan”

The first one is all about Dan and his needs. The second one pays attention to Marci—it mentions her interests (and even her coffee order) and why she is a person he wants to get to know. Notice he didn’t shower her with meaningless over-the-top compliments. He asks to meet her for coffee because of what she has to say, not just because he so desperately wants to get an agent a book review laid.

Like Marci, agents, editors and bloggers usually on the run and wildly busy—and fulfilling your needs isn’t in their job description.

If you want a relationship with somebody—whether it's personal or business—you have to show you're a person who's pleasant to be around and respects others. No matter how fantastic your book, content or gluteus maximus, if you treat everybody as interchangeable ciphers, they’re not going to want to work with you.

And you know what? You don’t have to stand in the same line at Starbucks to get to know agents, editors and bloggers these days.

Back in the olden days when I started querying, you had to go to conferences and buy big expensive books like Writers’ Market or Jeff Herman’s Guide every year just to get a few agents' names—and the books were always out of date by the time they went to print.

Now, through the magic of the Interwebz, all that info is available to you—up-to-date and absolutely free—at the proverbial click of a mouse.

So why do so many people fail to use it?

I think some writers are using publicity agencies. A lot of the generic queries I get sound the same, so one place may be churning out a lot of similar generic crapola.

It should be obvious how counter-productive it is to hire somebody to alienate bloggers for you. Blogging is a social medium. Be social. Read book bloggers in your genre regularly. You get big pluses if they recognize you as a regular commenter.

Even though this blog usually has well-known authors and industry professionals as guests, and we've hosted literary icons and movie stars, we'll consider a guest post from a newbie if 1) the topic is unique and useful to our readers and 2) the query comes from a regular commenter. But I have to reject 90% of queries I get. Why? 90% of queriers haven't read this blog. All they know is we have great stats and lots of eyeballs looking in, so WE can do a lot for THEM. But they don't think about what they can do for us or our readers.

Agent-querying services are even worse. Any agent's assistant will pass on a mass query without reading it. When they see that “Dear Mr. or Ms. Esteemed Agent-Person” salutation, they can’t hit the delete button fast enough. Your money has been wasted.

But your book is brilliant! Exquisitely written!! You’re the next Dan Brown/JK Rowling/Hugh Howey rolled into one!!! Plus you have an MFA!!!!

Thing is: the quality of your book doesn’t matter—any more than Desperate Dan’s tight butt—if nobody sees it. If you turn people off from the get-go, nobody sees your fabulous qualities or reads that brilliant, heart-stopping synopsis you’ve been honing for months.

And for those of you who are looking for reviews from book bloggers, I’ll repeat below the wonderful tips we got last year from book review blogger Danielle Smith of There’s a Book.

I need to add that Danielle is no longer a just a book reviewer. As of this week, she has become a literary agent! Yes, Danielle is now an agent repping children's books at the powerhouse new agency Foreword Literary. She’s zoomed from book blogger to assistant to agent in a matter of months—Yes, book bloggers ARE the new gatekeepers. So treat them right!

Congrats to Danielle, Pam van Hylckama Vlieg, Gordon Wornock, and Foreword Literary Agency founder Laurie McLean on their exciting new venture.

You can read Laurie McLean's predictions for the world of publishing in 2013 in our archives. She didn’t tell us then that future would include an exciting new agency with a cutting-edge outlook and traditional publishing deal-making skills, but this development does fit into her forward-looking predictions.

How do you find the right book bloggers to query?

New Agent Danielle Smith

The best way is to check similar books in your genre—especially those that have been recently released. Do a search for those titles with the word “review” and read as many reviews as you can. Make a list of the reviewers you like and read their review policies.

Yes, there are lists of reviewers out there. I’m suggesting this instead of relying on lists because reviewers get their calendars filled up fast and change policies often. Using a prepared list can lure you into mass querying. So if you do use a list, remember you still need to visit each blog before querying. You’ll get better results and make fewer enemies.

Remember:

• Keep queries short and intriguing. 
• Don’t take it personally if they turn you down. Reading takes a lot of time and most of them are swamped. 
• Understand the review is for the READER, not the writer, so negative reviews happen. 
• If you get a less than stellar review, mourn in private and move on. NEVER respond to a negative review.

• Make sure you address the blogger by name
• Include a two to four sentence synopsis—no longer
• Keep personal information to a minimum. And don’t guilt-trip.
• Attach an image of the book cover
• For children's books, give the age range of the intended audience
• Include the page count (for print books)
• Provide the publication date
• Don’t ask for a review outside the blogger’s genre
• Don’t query if you don’t have a website or a blog. (That screams “unprofessional” to a blogger.)

In other words, treat the book blogger like a professional and she will reciprocate. And for goodness sake: VISIT THE BLOG!!

What about you, scriveners? Have you made this mistake in your query history? (I’m not going to pretend I’m innocent. I cringe at my old queries. I finally burned them all in a big bonfire last year.) What’s the dumbest query mistake you ever made? 

BLOG NEWS: Next week's guest post is from Boomer Lit author Michael Murphy. "So You Want to Use Song Lyrics in Your Novel? 5 Steps to Getting Rights to Lyrics." This is essential information Michael learned when writing his Woodstock novel, Goodbye Emily. Do NOT publish a book using song lyrics without reading this. You can end up owing thousands to the copyright owners.

OPPORTUNITY ALERTS:

1) BiblioPublishing is looking for submissions of out-of-print or new books for publication through their small press. This 25-year-old press (formerly called The Educational Publisher) is branching out from educational books to other nonfiction and selected fiction. They're especially looking for self-help and sci-fi. They provide cover design, formatting and distribution, but ask your ms. be pre-edited. They publish in print as well as all ebook formats

2) Interested in having your short fiction recorded for a weekly podcast?There’s no pay, but it’s fantastic publicity if your story is accepted by SMOKE AND MIRRORS. They broadcast about three stories a week. Spooky, dark tales preferred. No previous publication necessary. They judge on the story alone.

3) Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.

4) Ploughshares Emerging Writers Contest. The prestigious literary journal Ploughshares runs a number of contests during the year. Winning or placing looks really good in a query. Plus there's a cash prize of $1000 in each category. This one is limited to writers who have not yet published. They're looking for poems and literary stories of up to 6000 words. Deadline is April 2.

5) FREE BOOK: Sherwood, Ltd, Anne's hilarious Camilla Randall mystery set in Merrie Olde England, is FREE for your Kindle, Nook, iPad or any other e-reading device for a few more weeks. You can pick it up here.

by Ruth Harris

Before there was The Girl With The Dragon Tattoo and Lisbeth Salander, there was Smilla Qaavigaaq Jaspersen, the heroine of a novel called Smilla's Sense of Snow by Peter Hoeg. Smilla is part Inuit and lives in Copenhagen.